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Statistics |
| Unique Visitors: 0 |
| Total Unique Visitors: 222403 |
| Visitors Out: 3602 |
| Total Visitors Out: 16652 |
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| The ‘Spirit’ual Teacher’s secret brand concoction |
| 2011-08-04 06:03:00 |
Steven Philip Warner learns some brand secrets from the Veteran who spearheads the marketing division of the fourth-largest spirits & wine-making company in the world Neeraj Kumar Beam Global Spirits & WineSeven years back, when Neeraj Kumar appeared for his first interview at Allied Domecq Spirits and Wine India (the previous avatar of Beam Global Spirits & Wine), the-then Regional Brand Director from Singapore, shot a question at him: “What according to you would be success, five years from now?” To this, he replied, “Currently my dad drinks a competition brand to your portfolio. If I can convert him to drinking your brands, I would consider myself reasonably successful.” Today, his father’s minibar has more Teacher’s scotch bottles than any other spirits brand, ...
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| Sri Lanka detains 23 TN fishermen |
| 2011-06-22 07:08:00 |
Even as diplomatic talks between India and Sri Lanka were going on over Tamil Nadu's complaints of attacks on its fishermen, theLankan navy on Monday detained 23 fishermenfrom Rameswaram after they strayed into its territorial waters. The fishermen have been detained in a police station in Talaimannar in Sri Lanka's northwestern coast. Tension prevailed in Rameswaram when the fishermen did not return. Their colleagues, who had also put out to sea along with them but managed to get back, met officials of the state fisheries department and demanded that steps be taken for their immediate release. Hours after the news broke, chief minister J Jayalalithaa wrote a letter to Prime Minister Manmohan Singh seeking his intervention to prevail upon the Lankan government to release the fishermen and...
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| Morgan Stanley cuts FY'12 India growth to 7.7 per cent |
| 2011-06-09 07:11:00 |
The next three to six months may not be very good for the Indian equities market, but it makes a very good investment proposition with a 12-18 months view, and India would continue to be on a high-growth path posting 7.7 per cent in 2011-12, said Morgan Stanley analysts. "There is a 19 per cent upside for the BSE Sensex considering our target of 22,100 points. And the market provides a great environment for the stock pickers, as the macro influence on stock prices has already peaked," said Ridham Desai, MD and head of Indian equity research team of Morgan Stanley."Valuations are looking attractive, especially on an absolute basis, and for the broader market, the market is pricing in slower near-term growth," he added. Morgan Stanley has shifted its focus from global commodities to domestic...
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| Angela Merkel in India for joint cabinet meet |
| 2011-06-06 06:45:00 |
India and Germany will hold their first inter-governmental consultations at the cabinet-level when Chancellor Angela Merkel visits New Delhi Tuesday on an invitation from Prime Minister Manmohan Singh. India is the first Asian country and one of very few nations with which Germany holds a joint cabinet meeting and this is seen as a demonstration of its high esteem for India as a long-standing and reliable partner and as a recognition of the country's rapidly growing economic clout and technological prowess. The Indo-German inter-governmental consultations in New Delhi will be chaired jointly by Chancellor Merkel and Singh and it will be attended by five German cabinet ministers as well as senior officials from several ministries. Further expanding and intensifying the economic cooperation...
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| Sensex, Nifty hit highest level in more than a week |
| 2011-06-03 06:26:00 |
The key benchmark indices hit their highest levels in more than a week as most Asian stocks rose. The market breadth was strong. Index heavyweight Reliance Industries edged higher. The BSE Sensex was up 63.14 points or 0.35%. ONGC, Mahindra & Mahindra (M&M), Indian Oil Corporation, BPCL and National Aluminium Company rose ahead of their Q4 results due today. Reliance Communications (RCom) fell ahead of its Q4 results today. A bout of volatility was witnessed in early trade as the market pared gains after a firm start. The market soon regained strength.At 09:25 IST, the BSE Sensex was up 63.14 points or 0.35% to 18,329.24. The Sensex jumped 114.07 points at the day's high of 18,380.17 in early trade, its highest level since 20 May 2011. The index rose 51.06 points at the day's low o...
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| Coal Market Targets the growing Indian and Chinese markets |
| 2011-05-27 06:02:00 |
China will face stiff competition for coal shipped by Indonesia, the world's biggest exporter of thermal coal, from India where demand for electricity is rising in an economy seen growing around 8.5 percent."With domestic prices rising so strongly -- they are basically on par with import prices now -- the likelihood of China being strong importers of thermal coal over the summer is extremely high," said Daniel Hynes, director of commodity research at Citigroup in SydneyChinese domestic coal prices rose to the highest level in more than two years last week as utilities stocked up ahead of the summer months, making imports more attractive.Chinese buyers have already been on the hunt for Indonesian cargoes as well as some Australian coal over the last few weeks to fill requirements.Indian dem...
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| Ex-IMF chief Strauss-Kahn moves to new housing |
| 2011-05-26 06:43:00 |
Dominique Strauss-Kahn moved into a new location in Manhattan where he will wait under house arrest for his New York trial on sex assault charges.The former head of the International Monetary Fund left the lower Manhattan apartment where he first went after being freed on bail and entered a new residence in the trendy Tribeca neighbourhood.Strauss-Kahn, who resigned as head of the IMF after being charged with the violent sexual assault of a hotel chambermaid, was granted a USD 6 million bail package that requires him to live under 24-hour armed guard and wear a monitoring device.Initial efforts by his wealthy wife to put him in a luxury building in another part of Manhattan fell through after complaints from residents, forcing him to go to the lower Manhattan location owned by the security...
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| Mahesh Gupta, Founder & MD, Kent RO systems gets candid with neha saraiya on what drove him to quit his job at IOC and set up his own venture |
| 2011-03-29 04:29:00 |
How has the scenario changed since then?Now we are heard and our voice is accepted. Consumers too are aware and demand a better product and a better technology.But, the competition has also increased...Yes indeed. But we need to keep innovating and upgrade our technology which we have been doing till now. In a consumer business, a consumer is not looking only at the product but at service as well.You claim that your products are based on cosumer insights. What kind of research goes into it?It’s not a methodological research that we follow, but it’s a research through our interaction with people in the field. Further, we have created a special marketing team in Delhi which remains in touch with consumers on a daily basis. It’s quite important as we need to know the pulse of market. Ev...
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| Still MAC! Yes! |
| 2011-03-15 06:22:00 |
Despite the VAT rate increase, McDonalds released its new advertising campaign themed, “Affordability” for its Happy Price Menu with the central message, “You don’t need to think twice when McDonalds has burgers at only Rs. 25.” Earlier, the same burger was priced at Rs. 20. With the ad-drive, McDonald’s is hoping that the Young Adults No Kids (YANKS) group, which is seen contributing to 75% of McDonald’s footfalls, would not really mind the 25% increase in prices if the same is communicated appropriately. Given that McDonald’s has been ranked in July 2010 as the 12th best brand in the Asia Pacific region by one report, the presumption of McDonald’s holds weight, if not evidence, given that it caters to above of 2 lakh customers in India on a daily basis, by various estim...
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| 4Ps B&M analyses |
| 2011-03-12 04:55:00 |
Mercedes has proven to be that fast second-mover. But how does the company plan to market its latest offering to the Indian consumer? According to estimates, the size of the pre-owned car market in India is expected to be 10-15% of the new car market volume (sales figures for the first half of 2010). This figure is expected to rise substantially over the next couple of years, which makes the pre-owned car market critical for all luxury carmakers. So what marketing mode of mass communication are the second-hand car sellers banking upon. Says Debashis Mitra, Head – Sales & Marketing, Mercedes-Benz India to 4Ps B&M, “A large chunk of awareness will depend on the word-of-mouth advertising through the consumers in the pre-owned cars business.”On the proactive front, the company pl...
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