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Statistics |
| Unique Visitors: 0 |
| Total Unique Visitors: 4107 |
| Visitors Out: 5 |
| Total Visitors Out: 5 |
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| Online Coupon : What Consumer Thinks? |
| 2008-09-20 13:25:00 |
In this study we focus on the determinants of coupon usage by one of the fastest-growing types of promotion in Taiwan – couponing at the store or at home electronically through shoppingcards. In Taiwan, fierce competition has resulted in retailers exerting a tremendous amount of effort in providing incentives to consumers. The electronically linked coupon distribution network is a byproduct of this competition. According to a national survey conducted by Retailing Services (2005), the use of this technology has risen from 8 percent in 2003 to 17 percent in 2004 throughout supermarkets in Taiwan. What distinguishes electronic from traditional couponing is that electronic couponing provides a far more direct and convenie...
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