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| Marketing Simulation |
| A blog about running marketing campaign simulations and using the marketing budget creatively to get as many clients as possible for certain types of businesses. |
| Language: English |
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| Total Unique Visitors: 0 |
| Visitors Out: 254 |
| Total Visitors Out: 254 |
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| Marketing Simulation #5: Bookstore |
| 2007-08-16 03:48:41 |
The offline book market has been in decline since a decade ago because of the online book market.This doesn't necessarily mean that starting a bookstore business is bad business but that you need a better strategy than the average bookstore so you can be among the last few that will survive in the market, because the less competitors are in the market the better it is for the ones remaining. Being in a declining industry also means not many will dare to adventure in it. So how do you stay in the business then? The answer is by focusing and making sure you dominate one category. Also offering what online bookstores can't, maybe not such small prices but you can offer great customer service! So don't offer every type of book, just focus on one category ...
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| Marketing Simulation #5: Bookstore |
| 2007-08-15 13:59:00 |
The offline book market has been in decline since a decade ago because of the online book market.This doesn't necessarily mean that starting a bookstore business is bad business but that you need a better strategy than the average bookstore so you can be among the last few that will survive in the market, because the less competitors are in the market the better it is for the ones remaining. Being in a declining industry also means not many will dare to adventure in it. So how do you stay in the business then? The answer is by focusing and making sure you dominate one category. Also offering what online bookstores can't, maybe not such small prices but you can offer great customer service! So don't offer every type of book, just focus on one category ...
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| Marketing Simulation #4: Gym |
| 2007-08-11 01:48:03 |
As in any business you should first identify your target market and define your marketing strategy. A gym's imagine is created by the people that go there and that's because the gym is not only a place to work out and lose weight but also a place for socializing. That happens more easily when the people that go there have the same status and values. After you've decided what type of clients you want to have you can start implementing your business strategy and come up with some marketing tactics. Here are some of my suggestions for a gym that addresses to people with an average salary, around 21-40 of age, both men and women.1. Corporate alliancesThis must be the best marketing tactic you can use to increase significantly and relatively easy your number...
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| Marketing Simulation #4: Gym |
| 2007-08-10 03:16:00 |
As in any business you should first identify your target market and define your marketing strategy. A gym's imagine is created by the people that go there and that's because the gym is not only a place to work out and lose weight but also a place for socializing. That happens more easily when the people that go there have the same status and values. After you've decided what type of clients you want to have you can start implementing your business strategy and come up with some marketing tactics. Here are some of my suggestions for a gym that addresses to people with an average salary, around 21-40 of age, both men and women.1. Corporate alliancesThis must be the best marketing tactic you can use to increase significantly and relatively easy your number...
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| Marketing Simulation #2: Clothing Store |
| 2007-08-08 01:09:49 |
For those of you that have or want to have a clothing store you must first know who's your target audience: men, women, parents, high school teenagers, college students, athletes, rich people and so on. I advise choosing the one with the least competition, or none if it's possible in your local area,and then stick to it. Don't try to be all things to all people because it's harder to fight against competition when you are not focused and it sends confused messages about your brand. For example you want to be "THE teenage clothing store" not just "one of the many stores that sells everything".Now I'm going to give you tips on how to drive customers to a clothing store that sells articles for high school teenagers:1. ...
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| Marketing Simulation #1: Local Restaurant |
| 2007-08-08 01:06:06 |
This being my first article here, I'm going to start talking about what marketing is and why it is so important for your business.Marketing begins before you've even made the product because you should not create a product and then try to find the right people to buy it, you need to find the right people with a specific need or desire and then create a product for them to satisfy that need or desire. Marketing is not just about the promotion of the product as many people think it is but it also includes the product, the price and its place in the market( the 4 P's of the marketing mix: Product, Price, Place, Promotion). You have to sell the right product, at the right price, in the right place and promote it to the right people to be successful.Many sm...
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| Marketing Simulation #3: Nightclub |
| 2007-08-08 00:56:38 |
The most important thing about a nightclub is "personality". First you must find out what type of personality you want your nightclub to have because that's what kind of people you're going to attract. This depends on what kind of music, drinks, food, prices, service and the whole atmosphere you will have. If you want to serve a certain category of people you will have to find out what are their preferences in all these and then figure out what are the best ways to get the people there and keep them coming. These are my suggestions on how to increase the number of people that come to your nightclub.1. LocationObviously you will want to be as close as possible to your target market as people sometimes won't make those extra miles just to come to your nightclub.2. DJ and musicHire a...
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| Marketing Simulation #3: Nightclub |
| 2007-08-07 15:32:00 |
The most important thing about a nightclub is "personality". First you must find out what type of personality you want your nightclub to have because that's what kind of people you're going to attract. This depends on what kind of music, drinks, food, prices, service and the whole atmosphere you will have. If you want to serve a certain category of people you will have to find out what are their preferences in all these and then figure out what are the best ways to get the people there and keep them coming. These are my suggestions on how to increase the number of people that come to your nightclub.1. LocationObviously you will want to be as close as possible to your target market as people sometimes won't make those extra miles just to come to your nightclub.2. DJ and musicHire a...
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| Marketing Simulation #2: Clothing Store |
| 2007-08-04 20:36:00 |
For those of you that have or want to have a clothing store you must first know who's your target audience: men, women, parents, high school teenagers, college students, athletes, rich people and so on. I advise choosing the one with the least competition, or none if it's possible in your local area,and then stick to it. Don't try to be all things to all people because it's harder to fight against competition when you are not focused and it sends confused messages about your brand. For example you want to be "THE teenage clothing store" not just "one of the many stores that sells everything".Now I'm going to give you tips on how to drive customers to a clothing store that sells articles for high school teenagers:1. ...
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| Marketing Simulation #1: Local Restaurant |
| 2007-07-30 09:00:00 |
This being my first article here, I'm going to start talking about what marketing is and why it is so important for your business.Marketing begins before you've even made the product because you should not create a product and then try to find the right people to buy it, you need to find the right people with a specific need or desire and then create a product for them to satisfy that need or desire. Marketing is not just about the promotion of the product as many people think it is but it also includes the product, the price and its place in the market( the 4 P's of the marketing mix: Product, Price, Place, Promotion). You have to sell the right product, at the right price, in the right place and promote it to the right people to be successful.Many sm...
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