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| Total Unique Visitors: 0 |
| Visitors Out: 1527 |
| Total Visitors Out: 1527 |
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| Marketing Idea No. 174 - How retailers can act like doctors |
| 2008-07-04 01:09:31 |
Here are two new world orders to chew upon.
1. The power is shifting from the hand of the manufacturer to the hand of the retailer
2. Organized retail is the next big marketing frontier
WIth great power comes great responsibility and even greater influence. Just ask the customers of Walmart and Blockbuster entertainment.
Wal-mart and Blockbuster entertainment are [...]...
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| Marketing Idea No. 173 - Bouncing Toys and arranging kiddy parties |
| 2008-07-02 04:54:24 |
This maybe a cool time for kids to grow up, but parents would think otherwise. Gone are the days when you would sit beside the window worriedly and wait for your kid to return home after a dirty game of cricket. Today’s kids hardly leave home, (no) thanks to internet with PC invasion and lack [...]...
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| Marketing Idea No. 172 - Jamdani saree and beyond |
| 2008-06-30 23:41:14 |
If looks could kill, Bangladeshy Jamdani-clad women could have started a massacre.
Jamdani has traditionally been one of THE symbol of Bangladeshi heritage, a sort of romantic reminder of the Muslin. While its charm and simple elegance in complicated weaving is timeless, time has come to look at Jamdani and say…whats new?
Two opportunities lie in [...]...
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| Marketing idea No. 171 - MTV Splitsvilla and the art of adjustments |
| 2008-06-28 12:21:10 |
Its a crazy world and none knows it better than the marketers who launch new products everyday. Despite tons of research and that weird little word called gut feel, many new products simply dont click.
For those who often wondered how to salvage a sinking ship midway through its voyage, MTV Splitsvilla last night showed how to conduct [...]...
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| Marketing Idea No. 169 - How to grow an online business |
| 2008-06-14 01:14:16 |
Online communication in Bangladesh has always been an add-on, an after thought. With an Internet penetration below 5%, thats of course what its fate would be.
In the given scenario, what can Business">Online businesses do to grow?
Taking the 360 degree communication true to heart, the best way for Online businesses to grow would be to have [...]...
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| Marketing Idea No. 168 - Why you should never do a teaser campaign |
| 2008-06-09 01:00:36 |
Remember Digen Barma? He was the peer certified cool dude, who created so much hype back in the 90s as a mysterious character. Then after so much teasing when it was revealed that Digen Barma is none other than a fictitious character created to promote Frooty, everyone felt cheated. This???!!! After so much hype…its all [...]...
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| Marketing Idea No. 167 - A holiday resort with an attitude |
| 2008-05-31 01:23:19 |
Country in recent times have seen a boom in hospitality services. A lot of resorts have sprung up in the last couple of years all providing quality and friendly services. And as more and more people take Thomas Hardy’s learning to heart and arrange for a temporary escapade far away from the maddening crowd, its a [...]...
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| Marketing Idea No. 166 - How to tell a story through packaging |
| 2008-05-22 03:21:16 |
Brand Marketing and Comunication, in its simplest form, is all about storytelling. When we are engaging an audience to watch a 30 second commercial, we are rewarding him by entertaining him for 30 seconds. When we are asking him to go through a print communication, we are telling him an intriguing story.
The line between advertisement [...]...
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| Marketing Idea No. 165 - Introducing Support Group services like relationship counselling etc. |
| 2008-05-18 00:56:13 |
It was always staring right into my face, but when a close associate asked me the question only then i really noticed.
Why does so many people give such detailed, personal and emotionally revealing status in Facebook?
The answer is simple. In an increasingly impersonal world, people have a stronger than ever desire of connecting and bonding with people. In a [...]...
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| Marketing Idea No. 164 - What good marketers know |
| 2008-05-17 01:33:18 |
Written by Seth Godin
What Every Good Marketer Knows:
Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more than your average customers.
Share of wallet is easier, more profitable and ultimately more effective a measure than share of [...]...
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| Marketing Idea No. 163 - How to play along during load- shedding |
| 2008-05-13 09:10:22 |
Dhaka has officially transformed from the city of mosques to the city of rickshaws to the city of load shedding. The dwellers of the dark city has forever accepted the fact that just like 2 hours of their lives that they are losing to traffic jam everyday, another additional two hours will be gone in [...]...
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| Marketing Idea No. 162 - Take a break |
| 2008-05-07 04:28:37 |
When your bottom line is hurting and your all important performance culture is crumbling in the face of slack employee behaviors….have you ever thought of taking a break?
Probably not. When the heat is on, most people tend to react by over stretching, putting in more shifts, tripling office time and everything else that comes with [...]...
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| Marketing Idea No. 161 - The Anti-Facebook Positioning |
| 2008-05-02 00:13:18 |
Thanks to the overencampassing nature of Facebook, brands now can position themselves as the “giving you the opposite of Facebook” kind.
While on the surface, Facebook seems tailor made for staying close to everyone, what it really does is cocoons you inside your comfort zone. When you can share gossip with 10 people thorugh wall posting [...]...
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| Marketing Idea No. 160 - Fashion Branding and developing a signature |
| 2008-04-11 04:32:33 |
The fashion brands in Bangladesh are caught in a similar narrow space. They are either fighting the battle in ”ethnic wear” space or the ”new gen-yo” space.
Which is why, without the label, can you tell which clothing belongs to which fashion house? I sincerely doubt it.
A breath of fresh air in this regard is the ”Tanzim” line of clothing from Ecstacy. With bold branding (All clothing has the name ”Tanzim”
written at the back in a big bold manner), this clearly stands out. Tommy Hilfiger did the same with his succesfull brand back in the early 90s. WHen the black culture is just emerging as the powerful trend of the 90s, Hilfiger made cloithing exclusively for the black people and staying true to the black & bold nature, all his clothing had ”Tommy Hilfiger” logo in a larger than life fashion.
Thats one way of doing it. ...
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| Marketing Idea No. 159 - Home support service marketing |
| 2008-04-04 12:04:41 |
These days we see a lot of corporate support services. One group is supplying the cleaners, one is doing the catering, one is supplying drivers; so and so forth.
Given the success that these corporate support service brands have enjoyed, its a question why these B2B services cant be replicated for consumer market.
We are all struggling when [...]...
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| Marketing Idea No. 157 - How to market media |
| 2008-03-27 01:24:31 |
In the last few years, a lot has happened in the media arena. Number of newspapers and TV channels have multiplied, radio has emerged as the up and coming media, advertising spending has gone up to 10 times in the last 10 years.
While the quantity has surely increased, did all these channels found out a [...]...
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| Marketing Idea No. 156 - Haley’s comet and the “Once in a lifetime” factor |
| 2008-03-22 05:13:41 |
You can be the next big thing from Apple or Google, but can you beat the excitement or hoopla that comes from seeing the Haley’s comet or a blue moon?
Not a chance.
Haley’s comet is the authentic once in a lifetime chance of seeing something that you can never ever see again in YOUR LIFETIME, no [...]...
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| Marketing Idea No. 155 - The rise of alternative lifestyle |
| 2008-03-15 05:24:44 |
In a recent study conducted by Grey Worldwide among 16 major Asian nations, some startling facts about Bangladesh was unearthed. According to the study
1. Majority of the Bangladeshi people put health over money as priority. (How about that for a developing nation where majority people live beneath the poverty line?)
2. Dual income household is no [...]...
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| Marketing Idea No. 154 - The Power of 1000 Fans |
| 2008-03-13 00:26:53 |
Written by Kevin Kelly
The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.
But the long tail is a decidedly mixed blessing for creators. [...]...
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| Marketing Idea No. 153 - The Push Vs. Pull retail marketing |
| 2008-03-13 00:07:50 |
In the era of retail marketing, everything under one roof seems to be the way forward. Walmart has crushed its opponents through its superior supply chain management. From toilet tissue to DVD, whatever you need, you go to Wal-Mart.
But if you stock-pile your inventory, you increase your cost and reduce your profitability. A recent study [...]...
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| Marketing Idea No. 152 - Food = Fun |
| 2008-02-29 23:36:48 |
Written By Seth Godin
Many of us want fun and respect and love and success and kindness and hope. What brilliant marketers do is add the =.
A hundred years ago, food wasn’t much of an industry. Today, packaged, profitable, processed food has transformed every element of our culture.
The Super Bowl is a food holiday. Visit (if [...]...
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| Marketing Idea No. 151 - A Branded Doll and the Doll culture |
| 2008-02-26 00:27:34 |
While Barbie doll is a cultural icon that stands the test of time, its also a testament of a foregone marketing opportunity on our part. Â
If any country in the world that needs to be known for its doll-culture it should be us. The females of the society are born and brought up with the 1 [...]...
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| Marketing Idea No. 149 - New spaces in furniture marketing |
| 2008-02-24 00:32:18 |
While I was buying furniture for my apartment, it struck me – how difficult this whole exercise is turning out to be! And the reason behind that was, I was looking for something that is not there in the market.
So what was I looking for? Basically I was looking for something different that would stand [...]...
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| Marketing Idea No. 148 - The Truth about Service is Out There |
| 2008-02-18 22:36:13 |
“Quality†and “Service†has been the aspirin of the mediocre marketers for a long time. Whenever asked exactly why customers should trust and prefer their brand over the others, they usually come up with the above two lame excuses – its either quality or service or both. But quality is given. And friendly service is [...]...
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| Marketing Idea No. 147 - The Art of Greatness |
| 2008-02-13 23:44:50 |
Ask yourself, is your product great? Or is it just good enough?
Don’t just be good. Be great. The world is full of good enoughs. Do yourself and us a favor and don’t increase the list.
There is a good enough film opening up everyday in the theater. But there is only 1 film that holds the [...]...
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| Marketing Idea No. 145 - Dont be a One Hit Wonder |
| 2008-02-12 07:23:26 |
Why does Pakistan showcase a bunch of fast bowlers (Remember Mohammad Zahid? How about Kabir khan?) who all promised so much for a brief time and then passed into cricketing blackhole? Why does so many bands fail to reproduce a single hit after going platinum in their debut album? Why does so many fantastic child [...]...
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| Marketing Idea No. 144 - To-let and other items for sale |
| 2008-02-09 23:30:47 |
This idea is contributed by Ridwanul Karim
The simplest, most economical and most effective advertisement in the world has to be the “To-Let” sign that hangs from any house that is up for sale and rent. Maximum exposure to the “Target audience” with minimum fuss. Job done.
Taking inspiration from that, we can use this simple technique [...]...
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| Marketing Idea No. 143 - A Beautiful Hair Day |
| 2008-02-06 23:17:50 |
Outsourcing is a natural outgrowth of delegating what is less important and keeping what is more. We are just busy with too many things to look and keep up with everything – so why not let someone else worry about it while you put a tight leash around his neck? And such mentality is not [...]...
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| Marketing Idea No. 142 - 8 reasons why free is not the best thing for you |
| 2008-02-03 22:24:23 |
Written by Kevin Kelly
Immediacy – Sooner or later you can find a free copy of whatever you want, but getting a copy delivered to your inbox the moment it is released — or even better, produced — by its creators is a generative asset. Many people go to movie theaters to see films on the [...]...
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| Marketing Idea No. 141 - Permission Marketing |
| 2008-02-03 22:07:46 |
Written By Seth Godin
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Pay attention is a [...]...
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| Marketing Idea No. 140 - Its the “Question”, stupid! |
| 2008-01-31 04:28:16 |
While marketers and consultants spend millions, at times stretching to billions of dollars, to find the right answer and solution, the truth lies bare – it’s the question, stupid! Ask yourself, are you asking the right questions before looking for the right answers? Do you know what your problem is before you crystallize the solution?
Before [...]...
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| Marketing Idea No. 139 - How to create a great local cable tv business |
| 2008-01-29 04:27:43 |
For all the debate on “the impact of western culture and satellite channels” in our country, cable TV has completed its 15th year of purposeful existence in this country. From the tyranny of one state owned channel, we are truly liberated through the power of remote control. And behind this works the suppliers who are [...]...
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| Marketing Idea No. 138 - How to heal a battered mind |
| 2008-01-27 02:49:13 |
The urban jungle is extending its wings and life in Dhaka will never be the same.
We are gradually shifting from a single mode, family oriented, 9 to 5 office going life towards a multi-tasking, dual mode (workaholic at office, letting hair lose at party), career focused, focus shifting orientation. As our life becomes more and [...]...
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| Marketing Idea No. 134 - How to create a fantastic magazine brand |
| 2008-01-17 00:44:43 |
In terms of creating and maintaining good magazines, Bangladesh could have gone places. But currently the whole situation is stuck in a quagmire.
When the overall book readership is going south in the country, its little surprising that magazine readership is also suffering a free fall. A few factors are also contributing to this
1. The Name - From [...]...
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| Marketing Idea No. 132- The Unbecoming of “Made In USA” |
| 2008-01-13 04:15:24 |
The country association has always been great brand building tool. As part of a generation that craves for Swiss chocolate, Japanese Hi-fi, American Shoe and Italian clothes – we put our heart and soul in the entrusted seal – “Made In…..”. When we see our gaming console is from Japan, we know we are in [...]...
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