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Statistics |
| Unique Visitors: 50 |
| Total Unique Visitors: 82358 |
| Visitors Out: 608 |
| Total Visitors Out: 608 |
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| Disaster Planning for Online Ad Inventory |
| 2008-05-07 19:25:01 |
Talk about forethought — or in this case, is it afterthought?
Nola.com, the online presence of New Orleans’ Times-Picayune, has — as the very first paragraph of its online media kit — the following call-to-action:
ATTENTION Current NOLA.com Advertisers ONLY.
Hurricane Advertising Information.
Please fill out instructions for your campaign [...]
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| Yahoo Teams with McAfee for Safer, More Secure Searching |
| 2008-05-07 19:25:01 |
Web searching can expose users to a whole range of malicious sites, so Yahoo is now teaming up with security vendor McAfee to make its search experience more secure for users.
On Tuesday, the two companies announced a partnership that they said will “deliver a safer Web-search experience” through the beta launch of a new SearchScan [...]
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| HTC’s Touch Diamond Won’t Touch iPhone 2.0 |
| 2008-05-07 19:25:01 |
Consumers wanting a touch-screen, Web-browsing, 3G-capable phone don’t have to wait for the rumored 3G iPhone. HTC’s new Touch Diamond matches — some would say “copies” — the features on Apple’s breakthrough device while offering the speedy connections of 3G networks.
Apple is expected to release a 3G version of the iPhone in 2008, perhaps [...]
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| Sun Unveils JavaFX for Rich Internet Applications |
| 2008-05-07 19:25:01 |
Sun Microsystems gave developers at its JavaOne conference their first glimpse of JavaFX — a family of products it announced last year that promise to enable developers to create rich Internet applications that run on a variety of platforms.
“JavaFX is a powerful client technology for creating rich Internet applications with immersive media and content [...]
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| Grand Theft Auto IV Sells Six Million Units in First Week |
| 2008-05-07 19:25:01 |
It’s official. Take-Two Interactive Software said Wednesday that Theft-Auto">Grand Theft Auto IV surpassed all-time entertainment records for day-one and week-one sales by dollar value.
Released on April 29, GTA IV had global sales of six million units with an estimated retail value of more than $500 million in the first week. On opening day, GTA [...]
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| Microsoft Adds Sociability to its Zune Brand |
| 2008-05-07 19:25:01 |
Microsoft placed a bigger bet on Zune this week, as it announced enhancements it hopes will solidify Zune as “the company’s all-in-one digital entertainment brand.” The Zune brand includes digital audio players, software, and an online music store.
One approach the company is using to battle Apple’s market-dominating iPhone is to add more social value. Christ [...]
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| Bill Gates Says Microsoft Will Make its Own Advances |
| 2008-05-07 19:25:01 |
Microsoft will pursue independent paths as it figures out how to compete with Google in the aftermath of its failed bid for Yahoo. Speaking at a press conference in Tokyo, Chairman Gates">Bill Gates said Microsoft is committed to making its own advances in search and online advertising.
“We will make the advances that give people [...]
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| A Seat at the Table for Web Analytics |
| 2008-05-07 17:25:02 |
I just got back from speaking on a multivariate testing panel at eMetrics in San Francisco.
A conversation I had with Marshall Sponder triggered this post. Marshall was bemoaning the fact that web analysts can’t even get “a seat at the table” (i.e. serious consideration) within many companies. To me this was a statement of the [...]
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| Google - Clearwire: WiMax Paves Internet Autobahn |
| 2008-05-07 17:25:02 |
Clearwire isn’t the latest Google acquisition. The Internet search giant, though, has joined a group of blue-chip corporate investors in the new Sprint-Nextel bailout of Clearwire — a move that will save WiMax and further Google’s innovations in mobile search.
Clearwire and Sprint Nextel said today they plan to merge their wireless broadband units to create [...]
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| Microsoft Reported Ready to Go Hostile To Acquire Yahoo |
| 2008-05-02 19:25:02 |
Microsoft Corp. may go hostile in its bid for Yahoo Inc. as soon as Friday, according to a published report.
Citing unnamed people familiar with the matter, the Wall Street Journal reported early Friday that the world’s largest software maker may be preparing to go straight to Internet pioneer Yahoo’s shareholders.
An announcement was “likely” to come [...]
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| EMC Offers MozyHome for Macs Backup Service |
| 2008-05-02 19:25:02 |
Mac users looking for off-site backup can get it from EMC, which announced Thursday that its MozyHome for Mac is now available. EMC described it as “the industry’s first unlimited online backup service” for Macs.
EMC said other versions of Mozy, including enterprise PCs, have about 700,000 users worldwide and about 6.2 billion files backed up. [...]
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| GTA IV Helps Boost Sales of Video-Game Consoles |
| 2008-05-02 19:25:02 |
As most people are probably aware, 2008 is a presidential election year. One of the things political analysts will be looking at closely is whether the winning candidate has “coattails,” or the ability to boost the vote totals of fellow party members running for the House and Senate.
One of the reasons Republicans are fond of [...]
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| Adobe’s Open Screen Project Could be Too Late |
| 2008-05-02 19:25:02 |
In the wake of Thursday’s announcement by Adobe Systems that it is launching the Open Screen Project to make it easier for developers to use the company’s Flash technology on a variety of devices, the lingering question is whether the move simply comes too late.
Over the last few years, the mobile market has burgeoned into [...]
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| Live Search QnA Gets Updates |
| 2008-05-02 17:25:01 |
Microsoft’s Live Search team has announced updates to its answer feature, QnA. The updates to the service, still in Beta, are being dubbed the “Renaissance release” and include the following, according to their blog:
Focus on the QnA experience for new users.
Encourage users to discover content and functionality in new ways.
Highlight and award higher quality [...]
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| Art for iGoogle’s Sake |
| 2008-05-02 13:25:02 |
Google lined up nearly 70 artists, fashion designers, and other creative types to contribute art work for iGoogle pages. The move appears to be just another sign that Google is working to make its site a destination.
Marissa Mayer, Google VP, search products, unveiled iGoogle Artist Themes at a reception Thursday night in Manhattan’s Meatpacking District, [...]
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| More Micro-heuvering: WSJ Contracts Nasty Case of "Coulds" |
| 2008-05-02 13:25:02 |
Microsoft and Yahoo continue to negotiate heavily through the medium of the Wall Street Journal, forcing reporters Kevin Delaney, Matthew Karnitschnig, and Robert Guth into spastic repetition of the word “could.”
Microsoft could announce it’s backing out of the deal, we heard yesterday. The word this morning is it’s leaning toward going hostile as early [...]
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| Times Online Opens U.S. Sales Office |
| 2008-05-02 13:25:02 |
To help monetize its substantial U.S. readership, Times Online has set up an ad-sales office in New York, reports NMA.co.uk.
The office will work closely with News Corps’s recently acquired Wall Street Journal, and offer cross-selling advertising opportunities across both publications in recognition of the demographic overlap of their readerships.
Times Online’s digital media publisher Zach [...]
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| Direct Response Video for Small, Local Firms |
| 2008-05-02 13:25:02 |
Small and mid-tier businesses have long gravitated towards direct response marketing like yellow pages ads and dedicated phone numbers on late night cable ads. Startup Mixpo hopes they’ll want the same action-oriented approach when it comes to Web video.
Online video advertising “is going to start going in that direction,” suggested MixPo President and [...]
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| Blackberry Faces a Strong Challenge From the iPhone |
| 2008-04-28 19:25:02 |
Apple’s iPhone has dramatically shaken up the smartphone market — especially the leader, Research in Motion. In just the last three months of 2007, smartphone shipments shot up 60 percent from a year ago, according to industry research firm IDC. And RIM doubled sales of the Blackberry, adding 6.5 million subscribers in its last fiscal [...]
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| Apple’s iMacs Get More Power, Especially for Graphics |
| 2008-04-28 19:25:02 |
Apple’s all-in-one iMac line is being upgraded with new Intel Core 2 Duo processors with 6MB L2 cache, a faster 1066-MHz front-side bus throughout the entire line, two gigabytes of memory for most models, and the most powerful graphics yet available.
The 24-inch iMac can now have a 3.06-GHz Intel processor and optional, high-performance NVIDIA GeForce [...]
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| Nokia Announces Three New Mid-Range Phones |
| 2008-04-28 19:25:02 |
Nokia announced Monday three new cell phones for the mid-priced market. The world’s biggest phone maker, based in Finland, described the Nokia 6600 fold, the 6600 slide, and the 3600 slide as balancing “stunning and sophisticated looks with the latest in mobile functionality.”
Priced at 175 to 275 Euros (US$274 to $430), the new models will [...]
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| Grand Theft Auto IV Ready To Roar Onto Screens |
| 2008-04-28 19:25:02 |
At midnight Monday around the world, rabid video-game players will finally be able to exchange $60 for the fourth installment of the wildly popular series from Rockstar North, Theft-Auto">Grand Theft Auto. There is widespread expectation that GTA IV will sell more than six million copies in the first week, adding to its status as one [...]
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| Google Researchers Want to Improve Image Searches |
| 2008-04-28 19:25:02 |
If a picture is worth a thousand words, how valuable is the ability to find the perfect image of an object from the entire Web? According to a paper delivered by two Google researchers at the International World Wide Web Conference in Beijing last weekend, the search-engine giant may be one step closer to answering [...]
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| Yahoo Ignores Deadline, So It’s Microsoft’s Move |
| 2008-04-28 19:25:02 |
Yahoo ignored Microsoft’s deadline to respond to its $44.6 billion takeover offer by Saturday, leaving the next move in this chess game to Microsoft CEO Steve Ballmer. Microsoft has a number of options, but none of them are particularly appealing and investors are impatient with the lack of progress.
Typical was a comment reported by Bloomberg [...]
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| Clinton, McCain, Obama: Drilling Down on Local in Campaign ‘08 |
| 2008-04-28 17:25:03 |
Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 - May 2). For the first time, The Kelsey Group will provide a deep dive into how local search and local media buys will impact political campaigns.
ClickZ Campaign ‘08 editor Kate Kaye (just promoted to ClickZ senior [...]
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| Court Orders Negative Keywords Used To Block Trademark Terms |
| 2008-04-28 17:25:03 |
Eric Goldman reported a Florida court made a default judgment that requires including negative keywords in search advertising to ensure broad match does not include their trademarked term. Obviously this only applies to the specific instance but there is a dangerous precedent being allowed.
Goldman sees the suit applying to just expanded match in broad match [...]
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| Google Wins Appeal - Most Bizarre Lawsuit Ever Filed Against Search Engine |
| 2008-04-28 17:25:03 |
Anyone who knows the best conspiracy theories of the 20th century can’t blame Dylan Stephen Jayne for trying to sue Google.
Every good conspiracy theorist knows that playing certain songs on LPs backwards is a Satanic chant. The number of clues on the Beatles’ Abbey Road and Sgt. Pepper’s Lonely Hearts Club Band album cover that [...]
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| Google Will Bank on VisualRank - PageRank for Images |
| 2008-04-28 17:25:03 |
On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images (pdf) to improve search results for photos, art and graphics. The system promises better image results than are currently available when searching in Google Images and may eventually improve Google Universal Search SERPs. [...]
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| Apple’s Purchase of P.A. Semi Suggests New Devices |
| 2008-04-24 19:25:01 |
Apple’s surprising purchase of P.A. Semi, a niche chip designer, for $278 million has analysts and journalists trying to make sense of the deal and what it means for future products.
P.A. Semi is a 150-person company specializing in high-performance, low-power processors for the PowerPC platform — the very platform Apple dumped a few years ago [...]
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| Google Offers Branding Ads for Mobile Devices |
| 2008-04-24 19:25:01 |
In another move to extend its market-leading brand beyond the desktop, Google on Wednesday launched brand-image ads for mobile devices.
The image ads look like standard image ads for desktop Web pages, but they are smaller to fit on mobile screens and they run on the mobile-content network. All mobile image ads are keyword-targeted, priced on [...]
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| Apple Reports 43 Percent Jump for Strongest Q2 Ever |
| 2008-04-24 19:25:01 |
It’s been another boffo quarter for Apple. On Wednesday, the Cupertino, Calif.-based company announced revenue of $7.51 billion for its second quarter, compared to $5.26 billion a year ago.
Apple CEO Steve Jobs said the company was “delighted to report 43 percent revenue growth and the strongest March-quarter revenue and earnings in Apple’s history.” Looking ahead [...]
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| Ballmer Hedging Bets on Yahoo, Vista |
| 2008-04-24 19:25:01 |
Microsoft is “prepared to move forward without Yahoo,” CEO Steve Ballmer said Wednesday, speaking in Milan. Noting that $44.6 billion is “a lot of money,” Ballmer said Microsoft does not plan to increase its offer from its intial offer in January. Originally worth $31 a share, the offer is now worth about $30.45 based on [...]
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| ComScore CEO Fires Back at Google, Wall St, and Bloggers |
| 2008-04-24 17:25:02 |
Google CEO Eric Schmidt took an indirect shot at comScore paid click data during Google’s (stellar) Q1 earnings call this week, referring to the inaccuracy of “third party data” that led Wall St. analysts to reduce earnings estimates for Google based on softness of the paid search advertising market.
This afternoon, comScore CEO Dr. [...]
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| We Still Don’t Rely on Video Search |
| 2008-04-24 17:25:02 |
While video content continues to skyrocket, people still don’t rely on video search. Over half of people, in a recent ClipBlast! survey, said they find videos through their own exploration (53%) or recommendations from others (52%).
However, a sizeable amount (40%) searched for specific videos. What’s surprising are the differences based on sex, as [...]
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| Ballmer Wears Poker Face in Advance of Ultimatum Deadline |
| 2008-04-24 17:25:02 |
Yahoo earnings? What Yahoo earnings? Steve Ballmer doesn’t seem to care about no stinking Yahoo earnings. Or their Google Adwords test. Or their three year revenue projections. Or their talks with Time Warner. Or forming the OpenSocial Foundation with Google. Or planning to make IndexTools free (like Google analytics).
Ballmer wants Yahoo at $31 a share [...]
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| Study: Search Plays Key Role in Brand Loyalty, Customer Care Research |
| 2008-04-24 17:25:02 |
A new study about social media customer care had some interesting finds about how search factors into brand loyalty. While 59.1% of study participants use social media to vent about customer experience, 90% said search was valuable in finding information about customer care.
This data is among the initial findings of a new study conducted by [...]
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| Obama Looks Ahead to North Carolina, Indiana |
| 2008-04-24 15:25:02 |
Barack Obama’s camp is wasting no time looking ahead to the Carolina">North Carolina and Indiana primaries. The campaign has been targeting ads to North Carolina and Indiana Web users for at least a few days now, in the hopes of getting them to register to vote. They’re showing up on local TV station and newspaper [...]
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