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Statistics |
| Unique Visitors: 0 |
| Total Unique Visitors: 45354 |
| Visitors Out: 2934 |
| Total Visitors Out: 2938 |
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| MySQL gaining in online ad analytics? |
| 2008-08-15 12:28:00 |
Open-source database MySQL isn't the first platform most companies think of when considering a business intelligence platform. Yet, the Sun Microsystems Inc. product appears to be winning customers in the online advertising space.Online advertising firms using MySQL include Google Inc., ValueClick, Yahoo's BlueLithium and Right Media.The latest is Gorilla Nation Media LLC, an LA firm which is standardizing from a hodge-podge of database technologies, including Microsoft Corp.'s SQL Server, onto MySQL, according to a release put out Wednesday.Gorilla Nation will use MySQL to handle more than 1 TB of data in both high-end boxes as well as clusters, according to a spokesman.
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| Google Analytics Won't Gossip, Says Google |
| 2008-07-10 15:36:00 |
Along with adding that tiny link to its privacy policy ahead of the holiday weekend, Google also noted something its free Analytics service does not do.Google made a lot more information available to users of its services. Both the general public and the advertising clients who feed its bottom line received access to expanded looks at the habits of Internet viewers, courtesy of the Google Trends for Websites and Ad Planner products.There's something these services won't do, the company said in the Google Analytics blog. Despite the extra access, Google claimed neither product will expose site-level data about individual websites:
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| Google Restores Google Analytics Data |
| 2008-05-20 15:00:00 |
Update from Google: Google informed me the data loss recovery is complete. The data loss "was confined to roughly 5% of all data and 10% of e-commerce data," a Google rep told me.
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| Google Analytics Finally Launched For Bloggers |
| 2008-05-06 04:11:00 |
Among the many collections that Google has had on its plate over the past two years, and now -- The good news for some enthusiastic Bloggers, Google has quietly moved up the analytics game with their latest feature set in the analytics tool: “Google Analytics for Blogger” has officially entered private beta.And the discouraging news for Measure Map bloggers: existing analytics data from the original Measure Map cannot be transferred into the Google Analytics / Measure Map platform.Back in February 2006 Google purchased the Adaptive Path’s innovative set of blog traffic measurement tools called MeasureMap. Since then Jeffrey Veen and his team have redesigned Google Analyt
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| Google Analytics Data Sharing |
| 2008-04-23 08:21:00 |
Google Analytics has an option to allow you to share your analytics data with Google in return for services like Google Benchmarking and enhanced ad features that will be released in future.Google provides following two options for data sharing.
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| Yahoo to Buy Online Analytics Company IndexTools |
| 2008-04-15 11:08:00 |
Yahoo announced on April 9 that it will acquire IndexTools, an online advertising analytics provider, a purchase that should improve Yahoo's position to take on Google and Microsoft in the battle for online advertising dollars.Microsoft meanwhile continues its threat to acquire Yahoo, forcefully if necessary, in an attempt to compete with Google.IndexTools, otherwise known as Tensa Kft, competes with Google Analytics and Microsoft adCenter Analytics, and several smaller online analytics companies. It provides an analytics platform to monitor Web traffic and consumer clicks.
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| Will Woopra Whip Google Analytics’ Butt? |
| 2008-04-05 17:47:00 |
If you’re a blogger you should hopefully already use Google Analytics (or your favorite alternative) to keep track of referral and keyword data to your blog.Hold on to your hat, Woopra’s going to make you drool!Woopra is in closed beta, but it’s shaping up to be a web analytics client on steroids with live tracking and real time analysis of visitors. You’ll be impressed with Woopra’s main features:
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| Google Analytics Benchmarking Live |
| 2008-03-25 04:01:00 |
Googles new benchmarking section is live now in Google Analytics. If you opted in to the servive, you will find it in your site stats navigation at Visitors -> Benchmarking. You will then see a number of charts from sites of comparable traffic, so that you can find out if e.g. your visitors stay longer on pages than average, or if they visit more pages than average. Your own sites traffic will be displayed in the usual blue, whereas the traffic of all the other comparable sites is displayed with a gray line. (Note that the invidiual charts graphics use sub titles, not headlines; this is formatted so it can be misunderstood.)Also, a category list on top offers items like Entertainment/ Music or Society/ Education which y
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| Search Engine Strategies New York this week |
| 2008-03-18 15:10:00 |
1. Integrate or Die – Measuring basic metrics are the price of entry. To succeed, you need to apply those measurements to other events beyond your Web site, and see what's making or costing you money.2. Measure Bounce Rate – Bounce rate is your Web site visitor saying to you, "I came, I saw, I puked." If they come to one page and leave right away, you're not giving visitors what they're looking for. Figure that out and fix it.3. Go Beyond Ego Bidding – The definition of success for one site will be different than success for another. The key is to find your own success metric, such as conversions, or time on site, and measure your performance against that metric.
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| Google Analytics Benchmarking Beta |
| 2008-03-13 13:42:00 |
I logged into my Google Analytics account tonight only to be presented with a new option: Benchmarking Beta. Apparently you can opt into a program that lets Google anonymously datamine all of your statistics. (At first you're always thinking why on earth you would want to opt into this.) However, if you do so, data from other sites that have also enabled benchmarking all get combined and Google shows how your site compares to industry standards.I can't really comment much on the new feature because it says that my first report will appear within a few weeks, but I'm encouraged to see what type of statistics it will present me with.
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| Can Google Analytics help my e-mail marketing? |
| 2008-03-08 16:31:00 |
Marketing professionals know that careful, accurate and constant campaign tracking and analysis are just as important as delivery itself. Integrating Google Analytics into your e-mail marketing is an easy—and free—way to make this possible.Google Analytics has become one of the industry’s most powerful Internet marketing tools, helping advertisers, publishers and Web site owners improve their sales conversion, campaign targeting and marketing initiatives. It is a robust Web statistics software application provided by Google free of charge.You can learn where your visitors come from, whether referred by
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| Web Analytics Roundtable |
| 2008-03-04 16:33:00 |
This session provides an overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives.Moderator: Jim Sterne, Founding President and Chairman, Web Analytics AssociationQ&A Moderator: John Marshall, CTO and Founder, Market Motive
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| Google Sites offers simple tools for collaborative Web site creation |
| 2008-03-01 03:36:00 |
Google on Thursday plans to introduce Google Sites, a new addition to its Google Apps suite that provides simple, intuitive tools for collaborative Web site creation.Google Sites is based on the wiki technology developed by JotSpot, which Google acquired in October, 2006. The word "wiki," however, appears to have been lost during the move."We see Google Sites as bigger than a wiki," said Matthew Glotzbach, product management director of Google's enterprise group. "It's as easy to edit as a wiki, but looks as good as a Web site. ... One of the challenges of wikis, even though working with them is easier than working with
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| Google Talks Up AdWords And Analytics Seminars |
| 2008-02-27 04:00:00 |
The majority of Google-related developments take place in or near Mountain View. The company's now trying to spread the love, however, and over the next few months, will be holding AdWords and Analytics seminars in five different places.Admittedly, Denver, the San Francisco Bay Area, San Diego, Raleigh, and Dallas aren't perfectly spaced throughout the continental U.S., and inhabitants of our two freak states are plumb out of luck. But a lot of people who want attend should be able to lop a few miles off their trips, and that's a start.
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| Lesser Known Google Analytics Features |
| 2008-02-23 08:25:00 |
Feature of Google Analytics and a very nice one. Not only can you see what a visitor put into your internal search box, but what page they were on when they made the search and what page they chose in the search results. Any internal search will work as long as it passes the search variable through the URL. Heres a short video interview with Googles Brett Crosby on some of those features.strong>Filter out domains. Lets say your Google Analytics code somehow got on another site and your stats were getting tainted with irrelevant data. No problem. You can create a filter to not count anyone from specific domains you add in. Oddly enough, you can also filter out your own domain s
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| Tracking Email Campaigns Using Google Analytics |
| 2008-02-19 04:14:00 |
Google Analytics is a free Web analytics tool that can be integrated with your email marketing campaigns to gain valuable information about the subscriber activity on your site. This data can be used to increase the effectiveness of future campaigns, and thus boost sales conversions, subscribers, or other campaign goals. In fact, according to a 2005 JupiterResearch report, using Web analytics to target email campaigns can produce nine times the revenues and 18 times the profits compared to regular mass email campaigns.
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| Google Urchin Vs. Google Analytics |
| 2008-02-15 15:43:00 |
Urchin was created for companies that have content behind a security firewall or have other restrictions that do not allow them to use Google Analytics. With Urchin, you can install and manage the software on your own servers while Google Analytics is service-hosted and maintained by Google.While Urchin and Google Analytics have their similarities, they do have many differences. One of the biggest differences that could be even be a deciding factor for some users, is that fact that Google Analytics is free and Google Urchin is not.
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| Live Chat Statistics with Google Analytics |
| 2008-02-10 03:30:00 |
LivePerson, Inc. , a provider of online engagement solutions that facilitate real-time assistance and trusted expert advice, today announced that it has seamlessly integrated its live chat technology with the powerful Google Analytics(TM) reporting platform enabling small and midsized businesses to accurately measure the impact of the chat channel on sales and conversion rates.
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| Google Urchin 6.0 Now in Beta |
| 2008-02-04 15:22:00 |
Good news, analytics folks: Google Urchin 6.0 is now in beta. It looks a lot like the free version of Google Analytics but the cost is pretty high: $2995 after the beta period ends.As one member puts it, "who is the target audience for that price.
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| View your Google Analytics on your desktop |
| 2008-01-22 15:24:00 |
If you use Google Analytics to track your website stats, then you may be interested in the Google Analytics AIR widget, which uses Adobe Air to let you view your stats at the desktop.The MakeUseOf blog has written up the software (which is in beta) and gives it a thumbs up - if you're willing to hand over your Google Analytics password. Air grabs the data from Google Analystics for you (no need to visit the site directly) and shows you the data in graphical format. All the stats from GA are available for you, and the information can be exported to PDF, Excel or XML formats.
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| Measure Blog Success without Spending a Fortune |
| 2008-01-18 09:03:00 |
Search Marketers reach for blog style content management systems more and more these days for marketing applications. Free open source blogging software like WordPress make publishing viral content and interacting with social communities turnkey and easy. That said, measuring the success of the effort can be an expensive and daunting task. Making things more complicated, Google Analytics web stats is not always the most useful package for on-site blog metrics.
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| Widget Analytics Meets Widget Audience Measurement |
| 2008-01-12 18:30:00 |
"What's a Widget Worth?" The article focused on the fact that social networks are exploding in growth, but that the software development community contributing to fuel this growth is not getting a piece of the revenue that their applications and widgets are helping to support. At the forefront of the article was the announcement that comScore is revamping its widget usage data report to offer more comprehensive coverage. They will begin to account for widgets built with JavaScript (in addition to Flash), which will open up the capability to measure widgets on one of the hottest social networks on the Web, Facebook.
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| Email Marketing Strategy With Google Analytics Support |
| 2008-01-07 10:26:00 |
Gary Kraeger, Zrinity President: "These customers should be sent more potential sales immediately within a receipt, invoice, quote, etc. If they purchased a jacket, then send an offer for gloves, in real time, within the receipt. If they chose "Mr." send them an offer for male gloves or glove warmers, or both. If you don't currently employ this type of behavioral, a.k.a. transactional, email marketing (http://www.zrinity.com/Zpedia/transactional_email.cfm), then don't go overboard spending money on fancy behavioral software. Use your eyes and other easy to implement tools to quantify metrics, then get fancy after this has been achieved"
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| Getting Smart Is Getting Cheaper |
| 2008-01-01 01:33:00 |
Some are even free. Google Analytics, for example, offers more than 80 reports designed to help companies analyze the effectiveness of their Web sites, keep track of the performance of marketing campaigns, evaluate how well keywords are working and more. Google Earth, also a free tool, combines satellite imagery, maps and search technology to help people pinpoint specific locations and surrounding areas. And both have plenty of competitors, including Microsoft's Gatineau analytic tool, now in beta. Another is NASA's World Wind, visualization technology geared for use by business and government that's also a competitor to Google Earth.
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| Google Analytics Adds Graphing, E-Commerce |
| 2007-12-28 13:13:00 |
More ways to play with the data in Google Analytics means the detail-obsessive types have access to multi-point data graphing. The feature provides webmasters with a way to compare a couple of metrics and see where they stand."For example, you might want to see how your AdWords traffic compares with your site average or how one conversion goal compares to another over time," Alden DeSoto wrote at the Google Analytics blog.
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| New Google Analytics tracking code issues |
| 2007-12-20 03:13:00 |
Google Analytics officially announced the launch of two new features, Site Search and Event Tracking, in October. The Site Search feature has been available since November 2nd on all Google Analytics accounts, but only if the language preference is set to English. This enables users to investigate what visitors have typed in any search box on the site.
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| Scoop: Google Analytics Updates |
| 2007-12-13 03:49:00 |
There’s no official announcement from Google, but we’re seeing new features showing-up in Google Analytics.It appears you’ll be able to compare different data points…Options let you compare data such as visits, pageviews, pages per visit, average time on site, bounce rate, and percent of new visits. You can now also compare selected data with your entire site.As we discover more new features–or get official word from Google–we’ll update you.
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| Pure Visibility partners with Google |
| 2007-12-03 19:49:00 |
Online marketing firm Pure Visibility Inc. has become an authorized consultant of Google Analytics, a tool that helps Web site administrators track visitor interaction on their Web sites.It's the first Michigan company to receive the designation and one of only 20 authorized consultants in North America for Google's Web analysis tool.Google Analytics is free to any Web site owner. It lets administrators of Web sites view a page of statistics about their site's traffic such as how long a particular visitor spends on a site, what search terms the visitor used to find the site and where that visitor is located.
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| Help With Analytics |
| 2007-11-28 00:59:00 |
Most businesses consider their website an integral part of their marketing campaign. However, simply putting up a website and hoping for the best just isn’t enough. It’s essential to track your site’s traffic. This will let you know which marketing campaigns are working. For example, is your new website copy helping you make sales, or causing people to leave your site right away? Without tracking your visitors, you’ll never know.
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| Google Analytics celebrates second birthday |
| 2007-11-13 11:10:00 |
Google Analytics, Big G's highly popular free reporting software, is two years old tomorrow, but what impact has it had and what's in store for the future?Arguably one of the biggest developments in the online marketing space in the past few years, Google Analytics is a fine tool for marketers, although it isn't without its issues.
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| Google Analytics Drills Down Site Search |
| 2007-11-08 11:36:00 |
Now that they are here, how does a site publisher know where those visitors are going? The usual information in access logs helps build a picture of those paths.Being able to figure out how they may have used a search to get from place to place within a site helps in a couple of ways. If a search led the visitor to a result one might expect them to find, it helped encourage a conversion.
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| Microsoft releases web analytics tool in beta |
| 2007-11-02 14:53:00 |
Microsoft has been testing the product for the past year - it is based on technology developed by web analytics provider DeepMetrix, which was acquired by Microsoft in May 2006.Features include outbound link tracking, ROI reports, funnel reports and conversion tracking, as well as others mentioned by Ian Thomas of Microsoft in his blog.
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| MobileDemand Uses Google AdWords And Analytics To Deliver 90% Of Its leads |
| 2007-10-29 11:54:00 |
deas for new technology can come from many different places. For Matt Miller, it came from beer. A product manager who had developed a number of successful rugged tablet computer lines over the years, Matt had firsthand experience in how they could be used on the job. “A rugged Tablet PC is a handheld computer that can take an unbelievable amount of abuse - surviving falls, extreme temperatures, and, yes, beer spills,” he says. “They can be used in a range of ways, from taking inventory on the shop floor to doing deliveries.
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| Is Google Analytics Updating More Frequently? |
| 2007-10-24 12:03:00 |
Some webmasters at DigitalPoint Forums are suggesting that Google Analytics is updating more frequently than every 24 hours.One member said they update every hour and lag about 3 hours behind in reporting:Others suggest it is more like every few hours.
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| Google Analytics adding search sorting, outbound link checking |
| 2007-10-18 19:09:00 |
Earlier today Google unveiled some new and upcoming features being added to their Analytics service at the eMetrics Summit in Washington, D.C. Site owners will soon be getting a way to see what their users are searching for within the site, potentially making it easier for them to reorganize, or prioritize the what's on the page. Users will also have their choice of several third-party search tools that work with the new search analytics, along with Google Custom Search, Google Mini, and Google's enterprise search appliance.The service is also rolling out a new "Events Tracking" section for keeping tabs on all sorts of user interaction including widgets, embedded movies, and outbound links--the links that take visitors
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| Google Giving Up On Urchin? |
| 2007-10-12 16:31:00 |
Urchin’s “Software as a Service” (SaaS) product became Google Analytics; in our metaphor, this is the nice antenna. Everything else owned by Urchin has languished, though, and become a sort of rusty relic. Ars Technica’s Ken Fisher writes, “Here’s a news flash: when it takes 2.5 years to get an upgrade out that was due shortly after the Red Sox won the 2004 World Series, it’s already effectively ‘discontinued.’”This isn’t without precedent; not too long ago, we watched the founders of Dodgeball leave Google after the search giant acquired their company. Dennis Crowley, one of those founders, cited a lack of support. It now seems like Google’s making a habit of cannibalizing its acquisition targets.
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| Google Analytics 'Coffee Table Book' Debuts |
| 2007-10-06 18:06:00 |
Ahem. As I was saying, the downloadable 85-page e-book Google Analytics Shortcut written by Google-trusted Justin Cutroni and published by O'Reilly Media is available to anybody with an extra ten bucks and a coffee table not too cluttered with PS3 controllers, Starbucks cups, and Sergey Brin action figures. Cutroni is a Google Analytics Authorized Consultant with Epikone, who Google Analytics Sr. Manager Brett Crosby says "always impresses me with his industry knowledge and how many subtle details he knows about Google Analytics."
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