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| Unique Visitors: 6 |
| Total Unique Visitors: 22384 |
| Visitors Out: 1752 |
| Total Visitors Out: 1752 |
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| Google: SEO agencies are useful for websites |
| 2008-07-04 12:28:00 |
Google has flagged up some of the benefits of hiring a search engine optimization (SEO) service, noting that such organizations can supply useful services to website owners.It notes that SEO agencies can aid a business in developing suitable content, on singling out suitable keywords and on a website's structure.Such firms can help review the content and structure of a site and provide guidance on improving its attractiveness to search engines, the portal continued.
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| Google expert offers SEO advice |
| 2008-06-25 03:31:00 |
Spotlighting search terms, site linking and regular blogging are among the best ways a firm can benefit from search engines, a Google engineer claims.Matt Cutts tells USA Today that search engine optimisation is easier than most companies believe.He says the most common pitfall is businesses setting up websites without emphasising their key search word enough on it."You have to make sure the keywords are on the page," he tells the newspaper.
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| SEO-centric internet marketing strategy |
| 2008-06-11 02:22:00 |
Search engine optimisation (SEO) is a critical part of any internet marketing strategy.This is the view of one digital publishing expert, who added that SEO cannot be separated from adding more content to a website.MediaGuardian.co.uk's Jemima Kiss also noted that it was important for SEO content to be easy for users to find with searches.She told the publication: "Content - particularly headlines - needs to be descriptive and literal, using keywords consumers are likely to use."
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| Reporting SEO Competition to Google |
| 2008-05-27 15:45:00 |
CrimsonGirl : “whether you also engage in tactics such as buying links is besides the point. I buy links in certain situations. Again, that is part of the job. I expect competitors report me just as I report them….The formal reporting of purchased links through Google webmaster tools (the other search engines don’t have anything analogous) is just one way and a relatively recent avenue for reporting competitors. Years ago there were snail mail letters to Google’s president (and Yahoo’s president and Microsoft’s president). Email to search engine engineers. Email and snail mail letters to other webmasters who link to your competitors requesting them to remove the link.”
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| Google mops up 85 per cent of SEO spending |
| 2008-05-14 04:54:00 |
Google enjoyed 85 per cent of the search engine marketing spending in the UK in quarter one of 2008, according to an Efficient Frontier report.Confirming what the majority of online marketing and seo web design experts may have already expected, the click through rates for Yahoo! fell by 38 per cent as takeover speculation continues to mount.Meanwhile Google's Return On Investment (ROI) was also boosted as more SEO companies look to the internet giant rather than its competitors as a target for search engine optimisation (SEO).
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| Mastering the search |
| 2008-05-06 04:09:00 |
Want to rank highly on Google? Despite the myths, there are three key areas you can address to unlock the potential of search engines for your website.Many people see high rankings on Google as elusive and costly. There are few experienced and effective search engine optimisation (SEO) consultants in the New Zealand market, and few web developers are building websites that are SEO friendly out of the box.So clients are missing out on valuable “free” traffic from the search engines.
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| Tough Times for SEO Agencies |
| 2008-04-20 05:46:00 |
2009 proves to be a tougher year for search agencies than ever before, with the removal of the Google best practice funding programme, some agencies have a massive gap of net profit to fill, of course many agencies quote they predicted this happening and that it has been built into there forecasts for sometime.This is no more than words, look at the industry activity closely, many agencies actively promoting themselves through paid search, not only this, but offering free trials, this is the first time I have seen such activity from certain agencies who seem to be suddenly making a desperate attempt to get clients on board.
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| 5 ways to beat the SEO competition in Google |
| 2008-04-12 02:31:00 |
1. Build credibility with GoogleBefore attempting to rank on a highly trafficked keyword (i.e “Furniture”) you first need to build your credibility with Google. This means you should be seen as relevant source for “furniture” and gain rankings on related niche keywords. Niche keywords have lower SEO competition, hence are easier to rank on.2. Find the niches in GoogleFor furniture, among the many possibilities, we would suggest going for “Ducal Furniture”. This is because it attracts a good number of searches and only has 16,000 sites competing for this keyword in Google UK, compared to 1.3m for “Furniture”. This will be a lot easier to rank on with the right on-site optimisation techniques (i.e meta tags, keyword themes, article marketing).
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| Focus on search optimization, and then expand into other marketing areas |
| 2008-04-02 04:13:00 |
A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term "SEO." What, she wondered, was the difference between SEO and online marketing?Search engine optimization, or SEO, is constantly changing. As the major search engines update their algorithms and redefine how their search results will be determined and displayed, the SEO industry must adjust and redefine to follow those trends. But there is a new trend as well: Search optimizers going well beyond search engine results and into other marketing areas but still calling it SEO. It gets a bit confusing.
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| Google's Stake in Search Engine Optimization |
| 2008-03-28 15:49:00 |
Bundled in the DoubleClick acquisition came Performics, which provides search-engine marketing (SEM) and search-Optimization">engine optimization (SEO) services.This has created concern for SEM and SEO service providers, which now face Google, a key partner, also as a rival."It puts us in the awkward position of competing with Google's own [SEM/SEO] agency for client accounts," said Lance Loveday, CEO ofClosed Loop Marketing, an SEO and SEM firm.
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| Increase Your Page Ranks and Generates Your Revenues by Using SEO |
| 2008-03-22 11:57:00 |
Google applies more than 1000 factors while ranking any website and positioning it in the displayed results and page ranking is one of them. Somehow a page rank provides a slight idea about your importance among the millions of WebPages on the internet. A better page rank denotes that how unique you are in the crowd of World Wide Web and you have some quality information or services to offer. Higher PR never correlates you with higher position in the search engines result pages but differentiate your position among your competitors’ that you’re much better than all.Page Rank is the most controversial topic ever discussed among the search engine experts. Most of them seem a bit confused about how pages are ranked, what are the factors affecting a page ranking etc. Page Rank is quite a mathematical formula that seems difficult but the reality is it is as simple as any other search engine algorithms.
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| Inbound linkage to your site is extremely important |
| 2008-03-16 05:32:00 |
Inbound linkage to your site is extremely important, but it must be done correctly. What is correctly? First and foremost, avoid link exchanges and other free-for-all link reciprocation schemes (including a "links" page or "resources" page in which anybody can join). Only link to sites you personally know, and keep these to a minimum.If you are blogging, increasing your global link popularity is pretty easy through blog syndication and social bookmarking. We'll talk more about that later. First, you should make your blog articles available for syndication and distribution across the Web.
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| Creating Synergy in Your SEO Efforts |
| 2008-03-11 04:43:00 |
There's no one single thing that can make your Web page show up in the top of the search results. But there are several little things that can. Taking the time to consider small Web site structure details and ensuring that all these details are working in tandem will reap benefits for years to come. Pay attention to the key components of SEO and synergize your optimization efforts, and you'll find it much easier to succeed.Disclaimer: I'm openly admitting to not having researched the proper keywords. What I'm sharing is an example only. So, if you own a sporting goods store, don't assume that you've just received free keyword research. There could easily be better ways to refer to these products.
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| SEO Evil? Not To Vanessa Fox |
| 2008-03-04 16:16:00 |
Yes, most people on the internet find sites through searching. So, yes, you can get a lot of traffic if you rank highly for relevant keywords. But traffic alone is meaningless. You have to look at traffic + engagement. Traffic + bounce rate. Unless your entire goal with the site is to monetize through CPM-based ads on the home page, your site needs to be compelling to the searchers who land there so that they’ll stay.In other words, if you abandon great writing and content development, if you neglect the question of how to make the site better to use, you are simply being short-sighted and are ignoring all the rules of marketing. That’s not Google’s fault. That’s your own fault for not looking at the right metrics.
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| Ten ways to improve your conversion rates |
| 2008-03-01 03:42:00 |
Google Seo - There are many factors that can affect a website's conversion rate, from obvious, common sense problems to issues that require more detailed analysis. Sometimes little things can make a big difference - we present ten tips to up your conversion rates:
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| SEO Step One Of Ten: Keyword Research |
| 2008-02-28 04:49:00 |
There are two times in a site’s life when Research">keyword research is conducted – when researching a site to rank in the organic results on the search engines and when researching keywords for a PPC campaign. In our article today we’re going to focus on the former and save the research involved with PPC campaigns for step seven in this series.So we’ve got the topic down to “just†keyword research and selection for organic SEO campaigns – from there the topic once again gets split into a variety of areas. Those that we will cover here are:• The raw data• Studying those who’ve gone before• Understanding your choices
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| Is a blog better for search engines? |
| 2008-02-25 02:19:00 |
This is always a little frustrating for me. It's a question that suggests right from the start someone is planning to create content primarily for Engines">search engines. So my stock answer is usually something along the lines of explaining a blog is just a Web site (driven by a content management system). Is it the format the end user would prefer to receive your content in?I understand people ask the question because blogs create and attract fairly dense linkage data. Everyone knows how important linkage data is. But that always leads to my quality-over-quantity mantra.
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| The issues facing big brand SEO |
| 2008-02-22 15:08:00 |
The main issue, aside from tracking results, is that SEO usually involves expensive changes to a large content management system (CMS) with no guarantee of increased performance.Other problems include brands with strict content publishing guidelines and an overly complex approval process, meaning it takes months to have a new page added to the site.One of the worst issues is brands that don't allow other sites to deep link; a practice that is thankfully being phased out!
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| SEO For Wordpress Blogs |
| 2008-02-18 01:19:00 |
Blizzard Internet Marketing, Inc. is proud to announce the release of their latest free marketing whitepaper, "SEO for WordPress Blogs" by their in-house Search Engine Optimization team, Carrie Hill and Mary Bowling. Learn why we advocate using one of the best platforms for building an SEO friendly website, and how to set your own website up for success.Blogging is the wave of the future, but not all blog platforms are built alike. While there are many options to choose from, if you want a user and search engine-friendly option, WordPress should be your first choice. We'll tell you why and explain how to use it to perform better in the Google Search Engine Results Pages (SERPs).
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| SEO 'central' to web marketing |
| 2008-02-14 01:17:00 |
"It's important to pay close attention to how search engine spiders index or list websites and then use that information to direct the way you want the search engines to index your website," Mr Gehl advised.Keywords, site maps, fresh content and linking to other sites and social networks were all recommended as good SEO tactics.Currently, Google is the market leader in search engines, conducting 66 per cent of all US searches during January, according to Hitwise.
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| Google Indexes New Blogs With Few Delays |
| 2008-02-09 09:20:00 |
In the end, maybe it's best to toss a few outside links into a piece to make sure. Also, all the other usual SEO tips are liable to help, as well. But it seems like no special actions are necessary (and no anxiety is in order) when trying to get a new blog indexed by Google.
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| Do you track your Google rankings? |
| 2008-02-03 17:35:00 |
Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.A good campaign might start off with by the SEO company agreeing with the client on a list of keywords that the client would like to target.
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| Debunking SEO Mythology |
| 2008-01-31 15:55:00 |
Google especially has cracked down hard on paid links in the last few months. To put it succinctly, they don't pass page rank. If you want to buy a link from a site, only do it if you believe the link itself will be a good source of traffic -- in other words, only do it for legitimate advertising purposes. Do not do it if your purpose is for that link to transfer page rank or increase your ranking, as it likely will not.
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| Google takes a stand against domain tasters |
| 2008-01-28 00:36:00 |
Domain tasting - also known as domain kiting - an underhanded exploitation of a loophole in domain name registration rules that allows unscrupulous SEO ad jockeys to grab a domain name and make money off of it without paying for it. What this means for legitimate web users is that they often can't get their hands on the domain names they want because the domain names are being wasted on these money making schemes.
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| Good quality articles can build links |
| 2008-01-22 15:35:00 |
Jeffrey Smith of search engine optimisation (SEO) company SEO Design Solutions made his comments via the company blog, stating that "world-class content alone" is sufficient to build links to a site or blog through RSS feeds.This is because professional editors, bloggers and other content creators are reporting on industry events and integrating it into their sites and news feeds, he continued.
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| The biggest secret about SEO |
| 2008-01-18 09:07:00 |
Google has thousands of PhD's working every single day to make sure its algorithm consistently picks out the best websites and most relevant search results while leaving useless sites down on page 7.This algorithm is designed to pick out not only the sites that searchers expect to see at the top, but also the pages that they want to see. It is about picking the results that the searcher would have chosen if he or she already knew about the subject they were searching for.
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| Top 5 SEO and Link Building Challenges for 2008 |
| 2008-01-12 18:26:00 |
Many sites have enjoyed top rankings for years without being proactive in link development. Once they got top rankings they started to take their rankings for granted. Some feel a sense of "entitlement" to top rankings."I am generally finding this sense of entitlement and arrogance among Webmasters who have maintained rankings for some time," said Benjamin Pfeiffer, president of RankSmart.com. "If they can't get the rankings, they throw a Google tantrum. This attitude, however, shows their inexperience, as a good SEO would never be so hasty."
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| Google penalises recripocal links |
| 2008-01-07 10:10:00 |
In April this year, many real estate agents across America found their Google rankings had suddenly slipped causing an outcry on SEO forums across the internet. The main cause of the furore was Google's decision to manually punish estate agents using a web design and hosting company called Advanced Access. The company has over 30,000 real estate agents on its books and as part of the "benefit" of using their services, agents receive reciprocal links from other companies on their network.As we explained in our Introduction to Link Building, Google only wants to count "editorial citations" when passing authority. From Google's point of view, the fact that 30,000 agents were using the same company for their web hosting gave th
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| SEOmeter.com Unveils Their New Google Crawl Tool |
| 2008-01-01 00:47:00 |
SEO, or Search Engine Optimization, is the art of ranking well in search engines for any given keyword term. While the methods webmasters use to rank well for their terms can vary greatly from one person to the next, webmasters everywhere are on a constant search for any kind of tool which can give them an edge.SEOmeter is offering their service for a small yearly fee, and in return they monitor how often and what time of day Google visits a site. While some newer webmasters may not immediately recognize the importance of such a tool, seasoned veterans are jumping at the chance to use it.
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| Google Changes Its Mind About Money-Back SEO |
| 2007-12-25 14:32:00 |
Business makes strange bedfellows. Just in time for the FTC to approve Google's acquisition of DoubleClick, and with it an SEO firm called Performics, the company has changed its tune a bit about how to deal with SEO companies.For the longest time, Google advised webmasters to be wary of SEO companies, and put up this warning at the Webmaster Help Center:"For your own safety, you should insist on a full and unconditional money-back guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason, or if your SEO’s actions cause your domain to be removed from a search engine’s index."
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| Google Offers Reprieve From Google Hell |
| 2007-12-20 02:34:00 |
Webmasters can stop fretting about Google's supplemental results – they're not really there anymore. Google has lifted the veil between indices.Google introduced its supplemental results in 2003, much to the chagrin of webmasters actively looking to have more of their content indexed for search. In what the company then called "a new Google experiment," a pair of indexes were created, one for the search engine's main results, and a second for more obscure queries.
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| Great SEO Secrets Revealed By Top Google Staff |
| 2007-12-13 04:00:00 |
Recently, a conference was held in Las Vegas, the Publishers Conference (pubcon.com). Lots of discussion around search marketing and opportunities to generate traffic and business online: Link building, universal search, local search, social search, personalized search, web 2.0, social media optimization, content strategies and much, much more.One of the top videos that came out of the conference that’s available now is the Matt Cutts interview for top SEO advice. You will also find more tips on Wordpress and its recent release.
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| SEO - Search Engine Optimization Methodology |
| 2007-12-03 20:09:00 |
If you want to rank your web site in the top positions within Engine">search engine results pages (SERPs), your first tasks are to address how your site is built, how the page content is developed and thematically organized throughout the site, and how the internal navigation is structured. All of these factors impact how your site appears to a search engine.
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| Google Spam Patent Explorer: "Identifying Manipulated Articles" |
| 2007-11-29 12:37:00 |
Bill goes into more detail at the Cre8asite Forums thread and in his blog post at SEO By The Sea. I will not recap what he wrote, since he did an excellent job explaining the patent.In short, Google has come up with an formula for analyzing articles, placing them in a cluster and determining based on the linkage pattern between those articles if they are manipulating the web with spamming tactics.
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| Thankful for PageRank Updates |
| 2007-11-22 01:06:00 |
Let's face it, Google has to trim down its PageRank regularly, or we'll have sites with more little green pixels than results on a page. If Google didn't finesse and stroke its public-facing PageRank a couple times each year, some sites would eventually have a PageRank of 862 by 2010.I'd really like to see a negative PageRank. Having a -1 to -10 scale would really give me something to work with. For instance, a PageRank of -8 would tell me that 80 percent of a particular site's backlinks are purchased or otherwise acquired. I would be thankful for saving a lot of time digging into backlinks.
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| Submitelite - Top Ten Search Engine Optimization Myths |
| 2007-11-17 02:51:00 |
There are many SEO myths circulating on the Internet. These misconceptions are often crazy and while some are based on partial reality, others have spread due to the lack of being proved wrong.Here is an example: Let’s assume you make a change to your website content. Maybe after a few days you notice that your Google ranking for a certain keyword has altered. Now, it would be natural for you to assume that your content change had led to change in ranking. However, it may not be true. Your ranking could have changed due to several reasons, and may have absolutely nothing to do with the changes made to the content.
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| Flash is Required: How to SEO Flash? |
| 2007-11-13 11:07:00 |
One of the oldest topics in SEO is how can I optimize my Flash site for search engines? Honestly, the sad answer has always been, you can't optimize Flash pages to do well in search engines. Of course, there are workarounds, but those workarounds are suggestions on how to make use of Flash alternatives to create the same thing.Kim posted a Cre8asite Forums thread asking, what should one do when a client requires Flash and also requires the site to rank well in search engines.
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| BlogWorld: SEO Tips For Bloggers |
| 2007-11-08 11:12:00 |
Vanessa Fox, formerly of Google, now with Zillow.com discussed what SEO really is. Vanessa said "From a search engine perspective the goal that they have is that they just want to get people off the search page as fast as possible and get to the answer." If bloggers can make their blog the most relevant and useful as possible from a search engine perspective their blog will rank.
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| Time to see beyond SEO for Google |
| 2007-11-01 13:01:00 |
However, this tactic of increasing a Web site's chances of getting listed among the top few entries of a relevant search result is "shortsighted", and may not result in a big payoff that one might hope, Zaman said.He explained that a company focusing on SEO is reliant on a search engine's algorithm which is often kept secret. An SEO consultant has to continually adapt to the search engine's algorithm changes which may neither be announced nor easily understood.
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| Walking the Line between SEO and Design |
| 2007-10-27 16:05:00 |
If a designer tells a story, then the search engineer provides directions to the lecture hall where it's told. The SEO side focuses heavily on traffic and visibility, believing a Web site must be seen to be heard.Now here's a surprise. Remember those cool technologies the creative team wants to use? Well, SEO wants to use them too. They're just more cautious.While an SEO-friendly Web site doesn't need to be straight HTML, SEO teams must take into consideration search engine spiders. Even if a site uses AJAX, key content must be accessible to spiders for indexing.This is where the two teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what's more important: the experience or t
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