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| Total Unique Visitors: 25149 |
| Visitors Out: 944 |
| Total Visitors Out: 5093 |
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| The Evolution of SEO |
| 2008-08-15 13:13:00 |
Once an afterthought to many of our clients, SEO has slowly become a big part of the overall marketing strategy. Maybe these clients have just woken up to the idea of free traffic, or maybe their marketing teams have finally become savvy about the online landscape. Either way, strategic SEM benefits the users, clients, and agencies involved.After having to justify itself for so long, it's good to see SEO as a regular in many a client marketing mix.
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| Google: SEO agencies are useful for websites |
| 2008-07-04 12:28:00 |
Google has flagged up some of the benefits of hiring a search engine optimization (SEO) service, noting that such organizations can supply useful services to website owners.It notes that SEO agencies can aid a business in developing suitable content, on singling out suitable keywords and on a website's structure.Such firms can help review the content and structure of a site and provide guidance on improving its attractiveness to search engines, the portal continued.
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| Google expert offers SEO advice |
| 2008-06-25 03:31:00 |
Spotlighting search terms, site linking and regular blogging are among the best ways a firm can benefit from search engines, a Google engineer claims.Matt Cutts tells USA Today that search engine optimisation is easier than most companies believe.He says the most common pitfall is businesses setting up websites without emphasising their key search word enough on it."You have to make sure the keywords are on the page," he tells the newspaper.
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| SEO-centric internet marketing strategy |
| 2008-06-11 02:22:00 |
Search engine optimisation (SEO) is a critical part of any internet marketing strategy.This is the view of one digital publishing expert, who added that SEO cannot be separated from adding more content to a website.MediaGuardian.co.uk's Jemima Kiss also noted that it was important for SEO content to be easy for users to find with searches.She told the publication: "Content - particularly headlines - needs to be descriptive and literal, using keywords consumers are likely to use."
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| Reporting SEO Competition to Google |
| 2008-05-27 15:45:00 |
CrimsonGirl : “whether you also engage in tactics such as buying links is besides the point. I buy links in certain situations. Again, that is part of the job. I expect competitors report me just as I report them….The formal reporting of purchased links through Google webmaster tools (the other search engines don’t have anything analogous) is just one way and a relatively recent avenue for reporting competitors. Years ago there were snail mail letters to Google’s president (and Yahoo’s president and Microsoft’s president). Email to search engine engineers. Email and snail mail letters to other webmasters who link to your competitors requesting them to remove the link.”
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| Google mops up 85 per cent of SEO spending |
| 2008-05-14 04:54:00 |
Google enjoyed 85 per cent of the search engine marketing spending in the UK in quarter one of 2008, according to an Efficient Frontier report.Confirming what the majority of online marketing and seo web design experts may have already expected, the click through rates for Yahoo! fell by 38 per cent as takeover speculation continues to mount.Meanwhile Google's Return On Investment (ROI) was also boosted as more SEO companies look to the internet giant rather than its competitors as a target for search engine optimisation (SEO).
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| Mastering the search |
| 2008-05-06 04:09:00 |
Want to rank highly on Google? Despite the myths, there are three key areas you can address to unlock the potential of search engines for your website.Many people see high rankings on Google as elusive and costly. There are few experienced and effective search engine optimisation (SEO) consultants in the New Zealand market, and few web developers are building websites that are SEO friendly out of the box.So clients are missing out on valuable “free” traffic from the search engines.
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| Tough Times for SEO Agencies |
| 2008-04-20 05:46:00 |
2009 proves to be a tougher year for search agencies than ever before, with the removal of the Google best practice funding programme, some agencies have a massive gap of net profit to fill, of course many agencies quote they predicted this happening and that it has been built into there forecasts for sometime.This is no more than words, look at the industry activity closely, many agencies actively promoting themselves through paid search, not only this, but offering free trials, this is the first time I have seen such activity from certain agencies who seem to be suddenly making a desperate attempt to get clients on board.
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| 5 ways to beat the SEO competition in Google |
| 2008-04-12 02:31:00 |
1. Build credibility with GoogleBefore attempting to rank on a highly trafficked keyword (i.e “Furniture”) you first need to build your credibility with Google. This means you should be seen as relevant source for “furniture” and gain rankings on related niche keywords. Niche keywords have lower SEO competition, hence are easier to rank on.2. Find the niches in GoogleFor furniture, among the many possibilities, we would suggest going for “Ducal Furniture”. This is because it attracts a good number of searches and only has 16,000 sites competing for this keyword in Google UK, compared to 1.3m for “Furniture”. This will be a lot easier to rank on with the right on-site optimisation techniques (i.e meta tags, keyword themes, article marketing).
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| Focus on search optimization, and then expand into other marketing areas |
| 2008-04-02 04:13:00 |
A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term "SEO." What, she wondered, was the difference between SEO and online marketing?Search engine optimization, or SEO, is constantly changing. As the major search engines update their algorithms and redefine how their search results will be determined and displayed, the SEO industry must adjust and redefine to follow those trends. But there is a new trend as well: Search optimizers going well beyond search engine results and into other marketing areas but still calling it SEO. It gets a bit confusing.
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