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Small Business Internet Advertising Report
 
 
 
Small Business Internet Advertising Report
Internet marketing and advertising strategies for local businesses. Learn how to connect with profitable local customers online
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Internet Local Advertising vs. Offline Yellow Pages
2008-07-31 14:54:52
According to a recent study by Borrell, there is a massive small business shift from print to Internet advertising.  This is having a devastating affect on both offline yellow pages and newspaper advertisements. There are two reasons why small local businesses are shifting their advertising dollars online.  It is more convenient to search online for business resources.  [...]...
 
Local Internet Advertising and the Price of Gas
2008-07-18 13:44:57
With the price of a gallon of gas costing as much as a 6-pack, people are starting to cut back on their driving.  The cost of gas is cutting into important essentials like beer.  What this means for your local business is your customers are going to be less incline to go driving all over [...]...
 
Local Internet Marketing - Getting Started!
2008-07-15 13:09:18
Local businesses are coming to terms with the fact they need to market on the Internet.  It is unavoidable.  If you want to connect with your customers, you need to be where they are, and more and more are online.  However, for the uninitiated, getting a presence on the Internet can be daunting, but it shouldn’t [...]...
 
Pay Per Click Advertising Scams
2008-07-07 13:55:45
In our continuing coverage of local Internet marketing rip-offs, the next in our list is Pay Per Click Advertising scams.  For those who are unfamilar with pay per click advertising, it is the #1 form of advertising online, and it is the fastest growing advertising online and off.  Although there are numerous variations of it, most PPC advertising is sold on popular [...]...
 
Internet Marketing Scams #2 - Local Search Engine Optimization
2008-07-02 13:02:08
In the second in our series on Local Internet Marketing Scams, we are going to cover search engine marketing.  One of the prized placements for your web site is to rank at or near the top of the search results on sites like Google, Yahoo and MSN. A top ranking is coveted because it can lead [...]...
 
How Photos on Your Web Site Can Increase Conversion
2008-07-01 15:19:37
I recently watched a very interesting video interview with Bryan Eisenberg, author of Waiting for Your Cat to Bark?  or Persuading Customers When They Ignore Marketing.  In the video he discusses the importance of photos within the framework of your web site.  See Video.    When a person lands on your web site, you have seconds to [...]...
 
Local Internet Marketing Scams - Part 1
2008-06-30 13:20:38
As local businesses begin to market on the Internet, they are becoming easy prey for less than scrupulous web designers and so-called Internet marketers.  In the past, local businesses would advertise through direct mail, newspaper ads, yellow pages, radio and TV.  These advertising options were simple and followed industry standards. Then along comes the Internet.   Most [...]...
 
Search Engines Marketing for Realtors
2008-06-30 12:37:00
More than half of all real estate customers are turning to the Internet when buying a home. When asked where they first learned about the home they purchased, 35% identified the Internet. That is a 15% increase in one year. The Internet is a reality that realtors can no longer ignore, and search engine marketing is [...]...
 
The Power of Search Engine Marketing for Realtors
2008-06-22 10:15:21
More than half of all real estate customers are turning to the Internet when buying a home.  When asked where they first learned about the home they purchased, 35% identified the Internet.  That is a 15% increase in one year.    The Internet is a reality that realtors can no longer ignore, and search engine marketing [...]...
 
Local Internet Marketing Search Engine Optimization
2008-06-19 15:20:47
As a local business, you have the opportunity to make some serious money through search engine optimization. What is SEO? It is the process of creating relevant web pages based on keywords or themes that your customers use to search for products or services like the ones your business provides. If done right you can [...]...
 
Small Business Internet Marketing
2008-06-16 14:29:18
There have been waves on the Internet, for example, email marketing and search engine marketing.  And let us not forget the dot bombs.  The current wave is Small Local Business Internet Marketing.  Where large national companies and entrepreneurs have profited from the highly targeted technology of the Internet, now it is the small, local businesses [...]...
 
 
 
 
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