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| My Favourite Social Media Posts over at ginocosme.com |
| 2008-06-03 11:04:07 |
As you may recall, I started a new blog at ginocosme.com. People have asked me “why the change” and well, it boils down to business. As I slowly bring this website back to life - watch this space by subscribing here - I thought I’d share with you my top ten posts on my new [...]...
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| Please subscribe to my new blog… |
| 2008-05-06 10:16:43 |
Jimmy Dean once said “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”
One of the ways in which I am adjusting my own sails is by changing the website that I blog on. So, with immediate effect I will continue blogging from www.ginocosme.com. Please [...]...
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| Questions to ask before starting a Social Media Campaign |
| 2008-04-24 12:33:23 |
As I leave for Thailand tomorrow for a combination of some TLC and creative thinking, I’d like to leave you with one section of my updated free social media primer, which has been downloading quite steadily since I announced it on Tuesday.
If you haven’t done so yet, please download your free copy. It’s published [...]...
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| The totally wrong way to comment on a blog |
| 2008-04-23 16:13:37 |
“Hi! I totally agree with your post. Here is a link to a not-really-related post on my own site that I’m shamelessly trying to promote by posting this comment. In fact, the only purpose of this comment is to create a reason for me to link to my post. I don’t realize that I’m [...]...
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| Social Media book for South African market |
| 2008-04-23 14:52:46 |
As Eve and I finish off our first social media book for our UK publisher, we’re preparing ourselves for another ambitious project. The project includes publishing a blog-like book to help South African businesses, large and small, understand the social media landscape and use it to achieve business goals in an innovative and creative manner.
Although [...]...
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| Social media is not about the technology. It’s about people. |
| 2008-04-17 10:28:27 |
If social media is a communication channel focused on people and aims to deliver success-based outcomes that result from meaningful participation, why then are some companies recruiting or delegating social media into their technical divisions?
I have a suggestion that might bare the answer. During a period of what some would call “social media fatigue”, opportunists [...]...
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| Does your company need a chief blogger? |
| 2008-04-14 14:15:08 |
Ad Age has an interesting article on the value of a corporate blog. More specifically, the article examines whether there is any value in having a chief blogger.
“Today, just more than 11% of Fortune 500 companies have corporate blogs…and only a handful have a designated chief blogger.” This is why companies such as Coca-Cola [...]...
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| The corporate challenges of Web 2.0 and social media initiatives |
| 2008-04-14 14:01:59 |
I’m a realist. I know from inside experience that no matter how great and exciting a new marketing and communications channel is, there will always be challenges that businesses will face when they consider using new thinking as part of their business strategies.
For the sake of this blog post, I have identified three corporate [...]...
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| Your reputation is your brand |
| 2008-04-11 11:08:20 |
Here’s the truth. In one way or other we’re all creating and managing our own brands, either personal or business (generally both). Whether it be the way we present ourselves at meetings and on social media channels, the content we write on our blogs or for magazines, the names we create and market to identify [...]...
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| I am back on Twitter so follow me |
| 2008-04-10 12:35:09 |
While I like to experiment with numerous social media tools and channels, I don’t like to over-consume too many. So, when Twitter first started making headlines, I opened an account and ended up not doing much with it. So I closed it again.
Today however I decided to give it another try. I want to [...]...
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| Hospitals should connect patients |
| 2008-04-10 12:15:58 |
While I lay in Sandton Medi-Clinic yesterday waiting to be rolled into theatre I couldn’t help but think of how hospitals are like hotels for the sick. We get a bed, a TV, a telephone, food, and if we’re lucky, a room with a view. The only difference really is that unlike lying in a [...]...
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| Why Nationwide Airlines should look towards social media |
| 2008-04-03 15:52:05 |
Since the announcement of Nationwide Airlines being grounded in December last year, I haven’t really been a fan of the airline, preferring to fly with SAA, British Airway or Kulula when it comes to local travel (albeit that my return flight from Cape Town yesterday on Kulula was anything but pleasant). However, during the Nationwide [...]...
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| Should we kill the phrase “Social Media”? |
| 2008-04-01 14:15:53 |
Steve Rubel, who I’ve once interviewed on this blog and for whom I have a great deal of respect, writes about how social media should just be called “media”.
Personally, I think that the use of the phrase “social media” has been worn out and hence tend to agree with Steve. It also segments the [...]...
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| Let’s get personal for a change… |
| 2008-04-01 12:29:12 |
I’m a straightforward guy, or at least I like to think that I am. And here’s the truth - I’m a shy kind of guy. Not the “I’m embarrassed to speak in front of people” kind of shyness - heck, it’s part of what I do for many of the clients I work with - [...]...
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| Some words that describe social media best |
| 2008-03-27 15:04:28 |
There are so many various explanations on what social media is. One way of trying to understand it is by reading my soon to be republished social media primer (way overdue). Another would be to do a search on Google. Or check out some of the many local and international blogs on the subject.
However, I’m [...]...
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| An Eco way to share this blog |
| 2008-03-27 04:54:06 |
Chris Brogan and Fred Wilson pointed me to a nifty blog widget that addresses the environmental concern of paper wastage derived from printing website or blog content.
The widget, shown below, offers website and blog users with alternative options to printing pages, such as saving a post to PDF or email a post to a [...]...
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| Social media marketing needs a new name… |
| 2008-03-26 08:55:03 |
Many people involved in the South African (and Global) social media industry will agree that if anything, these past few years have taught us a lot about Web-based content and copywriting, online communities and networks, and marketing and communications on the Internet. We have also seen how numerous companies, both locally and abroad, find value [...]...
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| B2B online marketing projects done well |
| 2008-03-20 04:18:35 |
It’s not often that you find a well-executed B2B Marketing">online marketing project. Having worked for Siemens, I’ve been through the research and the competition, and more often than not it’s a matter of executing a digital strategy following in the creative footsteps of ones B2C counterparts yet remaining true to the very real business outcomes [...]...
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| Embracing social media to promote employee engagement |
| 2008-03-18 10:20:10 |
What is a company’s number 1 internal communication goal? According to Michael Rudnick of consultancy Watson Wyatt , who recently conducted research on social media usage within companies, engaging employees tops the list. Enter social media.
“Instead of simply mass e-mailing information or posting to an intranet in hopes employees will see it, social media tools [...]...
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| Marketing agencies don’t get social media |
| 2008-03-11 03:15:09 |
A recent report by TNS Media Intelligence/Cymfony is quite worrying. The report polled over 60 marketers in North America, France and the U.K, including many blue chip companies, to measure what their agency’s social media capabilities were. The result? They just “don’t get it!”
“I think traditional ad agencies have very little contribution to make,” Bryan [...]...
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| Social network popularity across the globe |
| 2008-03-10 08:11:01 |
French daily newspaper Le Monde published in January an interesting map (created by Datamonitor) that takes a look at the most popular social networks across the globe.
As we can see, the most popular social networks in Africa and the Middle East are Facebook,Hi5, Netlog, Yonja and Skyblog. In Europe, Bebo, MySpace and Skyblog rule the [...]...
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| Coke Zero Advergame |
| 2008-03-07 08:52:31 |
I am a big fan of European online creative agencies. Not only because I have worked with a couple of the finest, but because the quality of the product and the passion for the industry is above-average.
One of my favourite digital agencies (I have yet to work with them though) is North Kingdom. Their most [...]...
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| Kentucky Fried Cruelty - spread the word! |
| 2008-02-21 10:41:42 |
PETA in the States has launched an excellent, albeit disturbing awareness campaign that highlights how KFC (Kentucky Fried Chicken) continues to condone the horrific mistreatment of its chicken.
The movies, which Fox banned from the Superbowl, are seeing the light of day thanks to the viral nature that happens when society and the Internet unite [...]...
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| CNN fires blogger over his blog content |
| 2008-02-13 07:21:48 |
Here we go again. Terry Heaton reports on the dismissal of Chez Pazienza, a producer at CNN of four years, over the content of his blog, Deus Ex Malcontent.
While some of his content may offend some readers, what ever happened to being able to speak freely? Even if one is involved, in one [...]...
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| Paws for animal rights |
| 2008-02-12 08:45:48 |
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) in Western Australia has launched an integrated campaign inviting individuals and organisations to help raise funds for animals in need.
Using a combination of print, online banners and video, all of which are brought together by a microsite, the “Paws for a Cause Day” [...]...
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| Adidas Celebrates Originality on YouTube & Facebook |
| 2008-02-07 08:25:48 |
As part of a global brand message, “Celebrate Originality,” Adidas has launched a retail and digital focused campaign that is reported to be the biggest campaign the German sportswear manufacturer has embarked on.
As part of the campaign, Adidas has debuted a social media strategy targeting YouTube and Facebook. The first of four YouTube videos [...]...
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| How does social media relate to other online strategies? |
| 2008-02-06 02:09:26 |
Online success depends on something very important - it requires a multi-tactic approach. I like to consider online strategies as a solution made up of three important Web marketing pillars that each work together to achieve strategic objectives, namely a corporate or brand website, ROI-driven Web marketing and influence-focused Social Media.
Before I explain, let’s [...]...
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| Social media means business |
| 2008-02-04 08:07:08 |
The way South African businesses use social media has to (and will) change. So much so that its impact on business will be the determining factor on whether social media really is a business tool or a “nice to have”. Here’s why.
To this date, while we understand what social media is and how it can [...]...
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| Do you know which Social Network Type you are? |
| 2008-01-22 09:22:00 |
The Guardian and the London Telegraph reported earlier this month on a personality study of social network users (1000 people, aged 18-24), which was commissioned by MySpace.
The study identified six social network personality types, listed below. Can you identify which “social network type” you fall into?
Transumers: People who readily follow others’ suggestions and join groups [...]...
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| 10 Steps To Social Media Success |
| 2008-01-17 08:40:34 |
Chris Winfield, President and Co-Founder of 10e20, put together for Search Engine Land a 10 step action plan to help people become more successful in social media, which relies on becoming “more connected and more plugged in,” something that is often forgotten when managing a social media campaign.
What are his steps to social media [...]...
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| The Cancer Association of South Africa needs a blog |
| 2008-01-17 05:17:31 |
CANSA - The Cancer Association of South Africa - is a non-profit organisation that was set up to not only fight cancer but to also offer support to cancer patients. I’d like to see them start using blogs as part of their communications strategy.
Why?
My dad was diagnosed with cancer last year. Because of his condition [...]...
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| Top Internet Entrepreneurs under 30 |
| 2008-01-15 06:55:11 |
We all want to be successful, preferably while we’re still young because, as I tend to think, success breeds further successes - that is if you and your business are willing to change and grow in the process.
Whether locally or abroad, there is an obsession with making millions on the Internet. Perhaps it’s because [...]...
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| 2008 is the year for business intelligence |
| 2008-01-08 11:04:05 |
Being passionate about what one does, focusing on ones strengths, and thinking big are really the keys (in my opinion) to being successful, regardless of whether you’re an entrepreneur, professional or businessperson. And without sounding like some English traditionalist, I think these words are very fitting for what 2008 lies in stall for many of [...]...
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| Happy holidays |
| 2007-12-20 12:30:05 |
To say that this year has been eventful would be an understatement, not only in the social media landscape but for me personally and professionally too. But as is the case with all good things, everything comes to an end, and as 2007 draws its curtains to welcome 2008, I’d like to thank you for [...]...
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| Why Facebook dominated social media news in 2007 |
| 2007-12-19 06:31:09 |
It all started in May 2007, when Mark Zuckerberg unveiled the “Facebook Platform” in San Francisco. With this announcement saw the introduction of millions of third-party applications, and an equally impressive increase in user numbers, both in South Africa and abroad, with an average of 250,000 new registrations every day. What this did for Facebook [...]...
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| Social media most captivating topic in 2007 Google Zeitgeist |
| 2007-12-14 01:47:16 |
Google has released this year’s Zeitgeist, which reflects on the billions of search queries of 2007 and lists those topics that captivated Internet users. Of interest is the fastest rising global list, of which social media and Web 2.0-related topics dominate.
Fastest Rising (global)
1: iphone
2: badoo
3: facebook
4: dailymotion
5: webkinz
6: youtube
7: [...]...
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| Steve Rubel on Social Media |
| 2007-12-13 03:05:31 |
As part of a series of similar posts, senior vice president at Edelman, marketing strategist and keynote speaker Steve Rubel, who also publishes the popular blog Micro Persuasion and whose already given me some support in the past, agreed to answer a few of my questions about social media, which I am pleased to share [...]...
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