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| Marketing Marshal |
| Marketing Marshal: keeping the marketing law. The knowledge to help you achieve the very best marketing. Where possible I will provide information, opinion, and ocassionally point out the very worst marketing, but show you how to fix it. |
| Language: English |
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| Total Unique Visitors: 482 |
| Visitors Out: 392 |
| Total Visitors Out: 958 |
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| Top 10 website mistakes |
| 2007-12-02 03:32:29 |
The website isn’t search engine optimised. Search engines work in a highly specific fashion and many poorly designed websites are ‘invisible’ to search engines and to customers.
Flash animation is misused, making your website distracting and frustrating. This prevents customers reading important information about the business, its products and services on their terms.
The website has been [...]...
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| Government websites can fail their audience too! |
| 2007-08-26 03:13:54 |
You may have invested considerable resources in getting the public to interact with you on your website, but unless it is structured, designed and organised with the user experience in mind you run the risk of losing visitors before you’ve had an opportunity to capture their attention.
The number of visits to websites continues to grow. [...]...
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| The 80 / 20 rule in deciding your business needs a website. |
| 2007-07-08 09:36:26 |
Author: Steven Mallows www.marketingmarshal.com
There are a great deal of website service providers offering to build you a website. Before you begin discussing what the website should look like you need to decide why you want a website and how it will achieve your business objectives.
I recently spoke at an ANZ Bank hosted small-business Expo in [...]...
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| Why Contract Online Marketing Help |
| 2007-03-25 08:28:02 |
Author: Steven Mallows www.marketingmarshal.com
If you find you need to improve your online marketing and don’t know where to start, you might consider outsourcing to an online marketing expert or company.
How do you know if outsourcing is a good idea?
Some of the common reasons for finding an outside professional to compliment and manage your current online [...]...
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| Why Contract Online Marketing Help |
| 2007-03-25 08:28:02 |
Author: Steven Mallows www.marketingmarshal.com
If you find you need to improve your online marketing and don’t know where to start, you might consider outsourcing to an online marketing expert or company.
How do you know if outsourcing is a good idea?
Some of the common reasons for finding an outside professional to compliment and manage your current online marketing efforts:
Many marketers within organisations often carry out online marketing on the edge of the desk. The most common complaint from businesses is that there is not enough time to either do the required work, or acquire the knowledge to execute online marketing and advertising campaigns successfully.
There are advantages of utilising the marketing experience of someone who operates across a number of different industries and not just your own.
A professional audit check or outside view of your current marketing activity can often help identify problems and opportunities not yet considered.
In many businesses marketing...
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