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| Visitors Out: 4464 |
| Total Visitors Out: 4585 |
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| The Weekender: For Wine Lovers |
| 2008-02-22 10:24:21 |
Kevin Nalts over at Will Video for Food, wrote a great 8 step road map for marketers interested in trying out viral video called The Marketeter’s Cheat Sheet to Viral Video.
Copyblogger has released a 5 part guide to Keyword Research for Bloggers. The guides include information on how keyword research can help you choose a [...]...
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| Adding Podcast Advertising To Your Media Mix |
| 2008-02-20 12:14:55 |
Even though podcasting is still a relatively new and unknown medium eMarketer forecasts that spending on podcast advertising will grow nearly tenfold in the next five years.
To start things out, let me state that I am a huge fan of podcasts. I definitely spend more time listening to podcasts than I do with any other [...]...
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| How To Choose A Domain Name |
| 2008-02-18 20:14:05 |
When starting a new website choosing a domain name will be one of the most important decisions to make. There are a few things to consider before registering a new domain name. A good domain name can increase your websites traffic; hence there are a few simple strategies and basic factors to follow for this [...]...
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| Non-Compete Agreements: The Other Side Of The Story |
| 2008-02-17 21:08:36 |
During the course of the last few months I’m sure that I’ve read at least a half dozen articles discussing non-compete/non-disclosure agreements.
In my opinion these articles, which were all from major business related magazines, did a great job telling the story from the perspective of the business owner.
Unfortunately they did a poor job of [...]...
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| The Weekender: Google Online Marketing Challenge |
| 2008-02-15 09:23:21 |
Jason Lee Miller over at web Pro News wrote a simple yet effective list of the Top 10 Ways To Raise Your Site In Google. These 10 points could be used as an SEO checklist at the beginning of any web development project.
Maki over at Dosh Dosh has written a great post on How to [...]...
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| Internet Marketing During Tax Season |
| 2008-02-13 13:04:17 |
Tax season is fast approaching, and I was impressed to see both TurboTax and H&R Block using internet marketing as a way of promoting their products and services, in two very different ways.
TurboTax has partnered with YouTube and BrickFish to create "Tax Laugh" a unique online video contest.
There are two parts to this contest. The first is to submit a funny tax related video for chance to win $10,000 and open for comedian Joy Moh.
The second part of the contest is the "Taxlaugh Promoter" campaign, where TurboTax has created incentives for internet promoters to take an active role in driving Word-of-Mouth about the contest....
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| Biodegradable Diapers and Online Video Marketing |
| 2008-02-10 21:04:51 |
In the February 2008 issue of Inc. Magazine there is a short article about how gDiapers is using Video">online videos to help promote their eco-friendly diapers.
As a new dad I was very interested in the product, and as an internet marketer I was interested in the marketing side of this story. I had to investigate [...]...
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| The Weekender: 8 Seconds of Awesome |
| 2008-02-08 14:10:41 |
Julie Ruvolo over at iMedia Connection wrote a great post called 5 tips for stellar branded video. It includes some great examples from Toyota, American Express, Delta, Gmail, and Hugo Boss.
Copyblogger shares his 5-Step POWER Copywriting Method that he came up with while teaching a copywriting class for a special program at Ohio State University. [...]...
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| Recession Proof Your Internet Marketing Business |
| 2008-02-03 14:53:10 |
The ‘R’ word has been thrown around quite a bit lately. While we might not be in a recession at the moment, we’re definitely close.
Within the last couple months here in Orlando one small design shop closed it’s doors, one large marketing company laid off close to a third of it’s employees and another [...]...
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| The Weekender: David Rigotti is Freezing Hot |
| 2008-02-01 19:30:29 |
We are dedicating this edition of The Weekender to a really good friend of ours, David Rigotti of Freezing Hot.
Many of you may not know that David was the founder of the Virtual Marketing Blog. He started it in February 2007 and then passed the reigns off to Nial and I near the end [...]...
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| Funny Video Friday: Mentos Mouth Art |
| 2008-02-01 10:10:12 |
I’ve always been a fan of Japanese ads. There is something about these short quirky and colorful ads that quickly capture your attention and keep your eyes glued to screen right until the end.
And regardless of the language barrier they all seem to deliver their message clearly.
Here is a great Mentos ad that [...]...
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| HoneyShed.com: Old School MTV Meets the Shopping Network |
| 2008-01-30 10:29:46 |
HoneyShed.com is the furthest thing from traditional online advertising I have seen.
When you arrive at the site a large video stream will begin playing, starring a bunch of 20 something guys and girls who look like they've just been pulled out of a 1980's fashion magazine.
At first it might seem that they are just hanging out and goofing off, but you will soon realize, they are trying very hard to sell you products.
If you like the product they are promoting, there is a link off to the right side of the screen showing the price, and giving you the option to buy it or stash it for later......
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| The Problem With New Media Education and My Solution For It |
| 2008-01-27 20:37:45 |
As I have mentioned before on this blog, I run a small interactive agency called Kinoli. We receive many resumes and portfolios from students graduating from new media schools looking for an internship or their first real job.
In my opinion most of these soon to be new media graduates are not prepared to succeed [...]...
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| The Weekender: Humans Are Mathematically Incompetent |
| 2008-01-25 11:57:22 |
Is there a formula on how to create a unique brand experience with social networks like MySpace and Facebook? Mark Drosos, the account management VP of Powered Inc says it’s as easy as 3+3.
ProBlogger Darren Rowse wrote a series of posts on using Twitter as a way of improving your blog: 9 Benefits of Twitter [...]...
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| Buffalo Wild Wings New Mobile and Email Campaign |
| 2008-01-16 02:15:20 |
Buffalo Wild Wings have come up with a clever way to promote their "Boneless Thursdays".
The new Wild Messages website allows users to select from three vocal characters (a sexy teacher, a referee, or a drill sergeant) to created a personalized message, inviting their friends to meet them at Buffalo Wile Wings for "Boneless Thursdays."
The humorous message can be sent to their mobile phone or their email address......
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| The Weekender: Meatball Sundaes |
| 2008-01-11 18:03:02 |
Seth Godin’s new book Meatball Sundae: Is Your Marketing out of Sync? is now available at Amazon, and your local book store. Godin’s latest book is about 14 marketing trends that are changing our world. This is the next book on my reading list.
David Meerman Scott, author of The New Rules of Marketing and PR, [...]...
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| Will Wikia Search Ever Compete With Google? |
| 2008-01-08 22:57:41 |
On Jaunuary 7th Jimmy Wales the founder of Wikipedia has launched his latest open source project called Wikia Search.
Wikia Search is currently in Apha and can be found at alpha.search.wikia.com. So far the reviews have been overwhelmingly negative.
Michael Arrington of TechCrunch calls it "a complete let down" and Stan Schroeder of Mashable calls it "miles behind the competition", I say give it a year or two and see what the open source community can do with search. They have surprised the world with the success of Linux and Wikipedia, so succeeding at search may still be possible......
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| And We’re Back… |
| 2008-01-06 18:15:15 |
It was a well needed two week break for Nial and I. We hope all of you had a good holiday break.
This year we plan to continue bringing you the latest internet marketing news, reviews, insights and interviews.
Let’s get personal
On a personal note, I’m planning to work less and play more this year. My [...]...
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| The Weekender: End The Year With Online Video |
| 2007-12-21 10:48:51 |
We will be taking a break from posting over the holiday season, so check back with us in January '08 for some fresh new content. Thanks for reading, and if you haven't already, subscribe to our RSS feed.
WebVideoReport.com did a great survey on the cost of online video advertising. The prices range from $90 CPM for a 15 sec preroll ad at WSJ.com to $15 - $35 CPM for an overlay, pre roll or in video bug at Break.com....
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| The Burger King Whopper Freakout Documentary |
| 2007-12-20 11:57:43 |
Burger King pulled a stunt on it’s customers by telling them that the Whopper was discontinued and no longer on the menu.
Crispin Porter + Bogusky filmed the whole thing and turned the stunt into a TV ad and a 7 minute long viral video documentary.
What I find most fascinating, is that when customers are confronted [...]...
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| Switch Statement Trumps If Statement |
| 2007-12-18 21:01:01 |
A couple weeks ago I posted about creating jump links in php for large affiliate sites. In the post, I linked to a tutorial on how to create the clean looking jump links.
After my post, I showed the code to my web developer brother, Jesse Knowles and he let me know that there is a [...]...
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| Emirates Produces The Longest Commercial Ever |
| 2007-12-18 11:47:57 |
mirates has created what is sure to be the longest commercial of all time, to promote their non stop flight from Dubai to Sao Paulo.
The flight is 14 hours and 40 minutes long, and so is the commercial. They hired Fernando Ferreira, aka "Non Stop Fernando" to talk for the entire duration of the flight about Brazil, Sao Paulo and of course the benefits of flying Emirates.
The video clip below shows of a few moments from Fernando's 14 hour performance......
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| Internet Retailer Delivers Strategies for Multi-Channel Retailing |
| 2007-12-16 20:42:44 |
A few weeks ago I was in a Borders book store in Tucson when I discovered a magazine tailored to internet marketers…
Internet Retailer - Strategies For Multi-Channel Retailing
Published monthly, the 80-page magazine is chalk-full of case studies, stories, statistics and a lot more relative information about e-commerce and affiliate marketing.
For what looks to be a [...]...
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| Funny Video Friday: Mountain Dew and Hand Slaps |
| 2007-12-14 08:54:08 |
Remember the hand slap game you use to play in grade school?
Mountain Dew found a fun way to incorporate it into this 2:30 commercial. Long commercial, but funny.
I need to get myself one of those hand slap wheels....
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| youTube Expands Its Partner Program |
| 2007-12-13 02:03:28 |
This week Google/youTube announced it is expanding its partner program that allows for creators of original videos to share in a portion of the ad revenue that these videos generate.
youTube ran a pilot program earlier this year, and based on the success of that trial anyone in the United States or Canada can now apply to become a partner.
Anyone can apply, but only those who upload videos on a regular basis, already have a significant audience, and comply with the youTube terms of service will be accepted.
The downside to this, is......
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| A Color Picking Resources for the Color-Challenged |
| 2007-12-11 20:46:50 |
For me, the hardest part of design is picking colors. I think it’s just part of being a guy.
Most girls are really good with colors because they deal with it every day. They’ve been putting make-up on their faces for years, and it takes more skill to make their outfits match. For most guys it’s [...]...
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| Zwinky: Music Marketing In a New Virtual World |
| 2007-12-11 01:44:28 |
'm sure you have all heard of the online virtual world Second Life, but have you heard of Zwinky?
While Second Life averages 250,000 unique users a month, Zwinky boasts well over 4 million.
Zwinky started out as customizable social avatars that were part of the MyWeb Searchbar. In April 2007, "Zwinktopia" was launched. It is an online virtual world that has quickly grown to over 11 million registered members.
Zwinky, appeals primarily to a young teen demographic, and one of the ways that Zwinky has managed to grow such a large user base so quickly is through some creative online music events and activities. Zwinky has attracted some of today's hottest rock, hip hop and R&B stars to participate in their community....
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| QBN.com is an Internet Marketers Dream |
| 2007-12-10 07:53:15 |
Today, I’m going to let you in on a little secret.
QBN.com is a community website for those interested in new media and design. It can be a great tool for internet marketers.
QBN has three main sections to it:
1. Editor’s Choice - This is where the QBN editors share what they are liking.
2. Public [...]...
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| The Weekender: A Billion Page Views |
| 2007-12-07 15:52:34 |
By creating free games for Facebook, Webs.com has generated a billion page views since they launched their first game in August. The games are generating ad revenue with just about every view." Read the full article at Mercury News. You can check out all the games at The Social Gaming Network.
Last week Scott Timble's blog post What’s my name, #$%&*? made it onto the del.icio.us hotlist, his subscribers doubled, 325 people bookmarked his site and he had an extra 5000 visitors. Find out how at...
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| Funny Video Friday: Here Comes Another Bubble |
| 2007-12-07 10:38:53 |
Is the Web 2.0 bubble soon to burst?
Matt Hempey, creator of Here Comes Another Bubble thinks so.
Here Comes Another Bubble takes the cake for being the funniest Funny Video Friday we’ve posted yet. The video is set to the music of ‘We didn’t start the Fire’ by Billy Joel.
And did I see Aaron Wall [...]...
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| All Free Shipping Web Site Launches Today!!! |
| 2007-12-06 08:38:32 |
After many long nights staying up to 3 in the morning and then back up again at 8 AM, we finally launched our Shipping">free shipping site. And hopefully with enough time for most of you to get some use out of it before Christmas hits.
We have created FreeShipping.org with the goal of being the best [...]...
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| Writers Using Online Video To Promote Their Cause |
| 2007-12-05 13:41:38 |
Since the writers went on strike early last month they have been using online video to effectively tell their side of the story.
It is interesting to see the variety of styles and techniques they have incorporated to get their message across.
Here are a few of the more popular videos that have gone viral.
Why We [...]...
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| 7 Questions With Brandon Murphy of 22squared |
| 2007-12-04 03:17:48 |
Brandon Murphy is Strategist for 22squared an agency who has driven Friendship Marketing initiatives for clients like Lincoln Financial and Buffalo Wild Wings.
Brandon was kind enough to answer some questions about friendship marketing and how it relates to internet marketing.
Virtual Marketing Blog: What is Friendship Marketing?
Brandon Murphy: It’s marketing brands the way people make friends. It’s not a channel or a specific piece of a marketing mix (like viral, WOM, TV etc.) and it’s not a scheme to trick people into thinking the brand is a friend. It‘s......
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