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| Unique Visitors: 538 |
| Total Unique Visitors: 943282 |
| Visitors Out: 4473 |
| Total Visitors Out: 5693 |
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| Mobile Advertising: Coke and HUL launch Campaigns |
| 2008-05-12 00:50:01 |
The current buzzword is 360 degree marketing making use of all possible media channels to send across your message. So despite spending nearly 80-90% of their marketing campaign money on traditional media like TV and print marketeers are backing up their campaigns by experimenting with digital media. Mobile advertising is on of the trends for 2008 that I mentioned in my earlier posts and it seems to be on the way up with marketeers more willing to experiment.Value-added service provider for mobiles Oxigen has recently orchestrated two mobile advertising campaigns one for HUL's Cornetto and other for Sprite and their success will determine future growth of mobile advertising in India. Interestingly both these brands...
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| Yureekah: Competitive Intelligence for Online Brand Advertisers |
| 2008-05-10 14:49:34 |
Currently in private alpha Yureekah has launched a free competitive intelligence tool that allows media planners to figure out where is competition advertising on the internet and allow them to plan their campaigns to counter them. For example this search of Chevrolet in the picture confirmed me that Chevrolet is advertising on Yahoo India however I have only an hour ago seen the Chevrolet ad on Rediff also which this tool missed which shows that Yureekah still needs to be ironed out.The site is limited to 4 countries India,USA,UAE,UK and only for display advertising which is the domain of big brand advertising and doesn't support contextual advertising. Yureekah is targeted at advertisers, media agencies, and ...
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| Case Study:Google adwords versus Facebook advertising |
| 2008-05-09 04:36:34 |
Search Advertising is something that has proven to be very successful especially for lead generation and e-retailers while advertising on Social Media is something that is still in its infancy and is still trying to catch its feet.While Advertising on Social Media Sites like Facebook you can go down to targeting users based on their age, location, education and various other demographic feature while when advertising on Search sites like Google you can target based on location and the keyword the users are looking for. Digital Inspiration has done a comparative study between Adwords">Google...
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| Life = Risk |
| 2008-05-09 04:32:29 |
This is a little offbeat but sometimes you really need inspiration and in such times I discovered this gem of a video which talks about persevering no matter how many times you have failed in life. Life = Risk and if you have never failed you haven't really lived enjoy this video called Famous FailuresRelated Reads:Amazing Indian InnovatorsSecrets of Success
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| Makaan.com Ad and Indian Online Real Estate Market |
| 2008-05-07 14:20:40 |
Despite all the Web2.0 hype Jobs, Travel and Matrimony are the only internet companies in India who have been successful and now its Estate">Real Estate industry which is next target of these Indian Internet majors.The jobs market which shifted majorly from print to online has inspired these companies and the intent is to do the same to real estate market and if the jobs market was 500-600 crore the real estate market is even bigger with an estimated up to 900-1000 crores being spent in print.However there are problems ranging from the fact that the real estate industry an...
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| 193 Creative marketing Ideas |
| 2008-05-07 13:53:47 |
Looking for some unique, low cost marketing ideas especially for small business than why don't you consider Sam Decker's list of 193 Creative marketing ideas embedded below if you do manage to read through you will find some of them to be quite interesting (via Brand Autopsy) 193 Creative Marketing Ideas - Upload a doc Read this doc on Scribd: 193 Creative Marketing Ideas
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| Nike take it to the Next Level Ad |
| 2008-05-06 14:51:37 |
I always enjoy advertising of Nike which really takes advertising to another level. Nike just released the full version of a spot for the upcoming UEFA 2008 European Championship football. The 'Take It To The Next Level' commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.It shows a dude playing football, being part of the action itself and is shot innovatively in first person which makes it really interesting after all which football fan hasn't always dreamt of being part of the action? This is really a truly viral ad garnering 600,00 views in only 10 days of release on Youtube enjoy the adRelated Reads: Nike & Social Community MarketingDiscovery Channel I love the World ad
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| Presentation on Nokia's Strategy and the future of mobile web |
| 2008-05-05 13:27:32 |
There is lot of hype about the mobile web and how mobile is now the 4th screen after TV, Computer and Cinema Halls but there is lot of confusion regarding how this will happen and ways to take advantages of it. Nokia being the leader in mobile space has been the loudest champion of this cause according to them among Nokia users Two thirds are "storing and sharing communities of music" . Half are playing games, and half are browsing the web. The people who are leading this usage are, well, what Nokia calls 'Technology Leaders' - people who actively seek out new mobile apps and services. According to Nokia all over the world only 12% usage of phone is for voice and 37% for messaging. It is market insights like these that has led to Nokia 's launch of Ovi and...
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| Innovative Guerrilla Marketing: Star Plus for Panchvi Pass |
| 2008-05-03 12:38:34 |
This week saw the launch of Star Plus 's Shahrukh khan hosted "Kya Aap Panchvi pass se tej ho " which is based on the international Mark Burnett format ‘Are you smarter than a Fifth Grader’, where school level questions are put to adults from all walks of life. What is more impressive is the guerrilla marketing put in to promote this show wherein young men were hired to plonk the paper cups shown in the picture on to the cars stuck at Mumbai traffic signals. Now these paper cups seem like they would fall off once you start to move so nobody is likely to remove them however once you start moving you actually are shocked by the fact that these cups don't fall and the reason is tha...
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| Chevrolet Spark Innovative Viral Campaign |
| 2008-05-03 08:04:16 |
Interactive marketing is something that every one is experimenting with and Chevrolet has taken a brave step in India by promoting Chevrolet Spark through an interactive parking game making use of advergaming. Seen on Rediff and Cricinfo are ads inviting users to play a game called Park the spark where users play a game to park the spark car. This seems to be an effort to promote its compact nature which makes it suitable for city driving.A very brave and interesting campaign which could have potential to become viral also however the problem is that game which has been designed is very amateur in design and doesn't really hold attention. Still a good effort to create a viral campaign through use of advergaming.
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| Bangalore Polticians go for Online Marketing |
| 2008-05-03 08:04:16 |
India's Silicon valley Bangalore has the highest number of tech savvy people in India and so with the elections just around the corner in Karnatka the politicians have decided to experiment with marketing themselves on the net. Seen was this ad on Rediff for JDS during IPL twenty twenty however this seems to be experimental only as the landing page was not really created. This was done using Rediff p4c classifieds which is how Rediff takes in textual cpc ads and is usually meant as an alternative to the more popular Google Adsense in India. This shows encouraging signs for growth of internet advertising in India.
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| Youngistan and Pepsi's Online Marketing Campaign |
| 2008-05-03 08:04:16 |
| Pepsi has taken the whole Youngistan concept to a whole new level online First came the Youngistan Ad then the show Wassup Youngistan with MTV India and now a whole virtual world of Youngistan. For the Youngistan Camapign they have created a whole microsite depicting Youngistan as seen in the pic what's more is the presence of Pizza Hut, PVR and MTV in this microsite all of whom are actually youth brands and that might be the reason for this cobranding exercise. The virtual Youngistan offers mobile theme downloads, offers personalized Youngistan Pizza Hut cards offering discounts, offers Youngistan tips in the pathshala( school) and offers look at Pepsi ads.Pepsi has a pepsizone at Yahoo India which they had utilized very well during their Mycan
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| Startup Marketing: Metrics and Analytics |
| 2008-05-03 08:04:16 |
Webyantra is pointing out a sad case of an Indian web2.0 startup who struggled to market his startup online despite spending 30,000 bucks on Google adwords and Rediff. This highlights the importance of analytics and trying to track a Return on Investment on every marketing campaign especially when you are a startup. The needs of a startup while marketing are quite different as compared to bigger brands and so this presentation about startup marketing at the recently held web2.0 expo becomes important. This presentation talks about how the general business model of a web2.0 startup is usually to get users through marketing then retain them and strive to increase their usage and then convert Users/ Usage into revenu...
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| Online Advertising in India : BFSI sector set to increase spending |
| 2008-05-03 08:04:16 |
Business standard is reporting on how banking, financial services and insurance (BFSI) segment are steadily embracing Online advertising and how BFSI clients have managed to get up to 40 per cent of their total business leads from digital advertising. This segment accounts for almost 35 per cent of the total online ad spend in India the largest spender on online marketing after travel at 50 per cent.Now the article doesn't clears the fact that instead of display advertising it is actually Search Marketing where this sector focuses on and its majorly insurance sector which has seen the highest success. Google India says search volume for insurance is steady and high throughout the year ...
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| Online Marketing Trend: Behavioral Targeting |
| 2008-05-03 08:04:16 |
Most of the people are aware about Google's Contextual targeting and its success but less is known about as successful and much controversial Behavioral Targeting which is how major ad networks like Google owned Doubleclick and large publishing networks like Yahoo are successfully targeting visitors with their display ads. Though it has been around for a while the recently released study from MarketingSherpa shows Behavioral Targeting is finally making inroads generating next best results in terms of Return on Investment to contextual advertising.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made (which is found using tracking cookies) to select w...
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| Cola Wars: Sprite Youngistan Spoof ad |
| 2008-05-03 01:36:52 |
Cola advertising started this summer with Pepsi's Youngistan ad an ad which was high on star power and aimed at only garnering attention which it did and was otherwise poorly executed. While Pepsi has extended the concept of Youngistan with a show on MTV and also another Ranbir, Deepika ad which elaborates on the concept but its Sprite which is stealing the limelight. Pepsi's show wasssup Youngistan is nothing special and in its new ad it acknowledges that is trying to preach in the ad Comparitively Sprite, a Coca-Cola brand, launched its spoof ending with the tagline, ‘Yeh hain Hindustan meri jaan’. This is a straight take off on Pepsi’s tagline of ‘Yeh hai Youngistan meri jaan’. The Sprite ad is also an extension of its ongoing ‘Seedhi Baat, No Bakwaas’ campaign with Spr...
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| Cola Wars Hit Youtube Pepsi Spoofs Thums Up |
| 2008-05-02 08:15:59 |
After Coke recently made a mockery of Pepsi's 'Youngistan' campaign with 'Sprite spoof ', Pepsi is now hitting back with a spoof of the 'Thums Up' campaign that featured actor Akshay Kumar but the interesting point is releasing of the ad for this spoof on Youtube before releasing it to mass media. Pepsi is in the midst of a huge ad campaign following up its couple of Youngistan ad camapigns with Ranbir and Deepika with IPL Dhoni's Rajnikant spoof ad and so was unable to release this campaign on TV and JWT the agency handling pepsi's account decided to release this ad on Youtube.Soumitra Karnik, creative head on the Pepsi account at JWT says “It is more than a spoof as Youngistan is an attitude and here to make a stateme...
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| M S Dhoni turns into Rajni for Pepsi |
| 2008-05-01 03:46:20 |
Nobody can match Pepsi in terms of celebrity power and they have suddenly changed track and decide to ride the IPL wave getting Indian Captain and youth icon M S Dhoni to act in Rajnikanth and Om shanti Om style for their latest ad which is really funny but the tag line still continues to be "Yeh hain Youngistan meri jaan" pretty much their usual strategy grab a bollywood or a cricket celebrity and gain lot of attention but have to admit it this spoof is good.Watch and laugh with this funny adRelated reads:IPL ads, websites and PromotionPepsi's Faboulous Online campaign for Youngistan
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| Lenovo takes on Apple with Macbook Air parody Ad |
| 2008-04-30 12:46:47 |
Some time back Steve Jobs released MacBook Air the world's thinnest laptop which left many people gushing .Now Lenovo has hit back with a smart parody and really hits Apple besides promoting its own X300. According to Fake Steve, it's been sent around to component suppliers and contract manufacturers in China wonder how the reaction will be but its definitely a hit on Youtube with nearly 180,000 views pretty good example of how to hit where it hurts take a look and enjoy the ad
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| MotoYuva W270 New ad campaign |
| 2008-04-29 13:55:26 |
Motorola which is struggling internationally is banking a lot on Motoyuva series to entice the youth and gain in India and hence comes yet another phone and yet another ad. The idea has been to create a phone with very basic features which looks cool hence the flap and can play music and price it low to entice the youth and then follow it up with cool humorous ads. This strategy is an attempt to capture the mass Indian market one who won't be able to afford the MotoRazr but would like to have similar kind of phones take a look at specification of Motoyuva w270 hereThe advertising is definitely working in creating interest with the last ad for MotoYuvaW230 being well received. This time around they are extending Motorola's positioning as " Phones for the Young" and continuing with the flavo...
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| MS Dhoni Brylcreem Ad Campaign |
| 2008-04-28 14:54:22 |
Indian Captain MS Dhoni is smart and stylish and represents the new aggressive face of small town India and his ever changing hairstyles makes him a good brand ambassador for Hair Gel which as part of male grooming category is one of the fastest growing categories and has lot of brands like Paras's Set Wet, Marico's Parachute and Godrej Sara Lee's Brylcreem vying for attention. I like the tagline of the ad "Style is for everyone" and the campaign's intent seems to reach out to small town India and tries to communicate that hair styling for youth is an expression of their attitude & personality.When I first saw this ad it caught my attention because of MSD and then with great execution it brought a smile to my face at the end. However when I got down ...
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| Technology Trends : The future of web2.0 |
| 2008-04-27 14:40:40 |
From April 22 to 25 the Web 2.0 Expo San Francisco 2008 was held where lot of people gathered together to discuss the future of Web and the related technologies that will drive its growth.Web2.0 is actually a marketing term it and was supposedly coined by Dale Dougherty during a meeting between O’Reilly and Associates (a computer book publisher) and MediaLive International (an event organizer) as a marketable term for a series of conferences. However this term gained huge popularity as a way to describe the evolution of the web. Times are changing though Yahoo, one of the major players in the Web 2.0 space, stands on the brink of being acquired by Microsoft, there are daily launches of cool web2.0 startups which struggle to gain traction and ad revenu...
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| Parachute Aftershower ad Campaign |
| 2008-04-25 07:34:05 |
Male grooming products is a hot market and one of the fastest growing in India especially in Organized Retail arena and a lot of companies are looking at it for growth and Marico has extended its Parachute brand into this arena. It has launched Parachute Advanced Aftershower which is a styling cream for men and I quite liked the ad which features Yuvraj Singh and Sreesanth. It makes use of personalities of both the celebs with Yuvraj acting cool and Sreesanth acting wild. It has also experimented with advergaming by creating a gully cricket game with Zapak.The game has Sreesanth bowling to Yuvraj and the objective of the game is to score as many sixes in 30 balls.Since it is a brand targeted at young males who usually enjoy gaming had they get the game right they could have developed good synergies and hence advergaming was a good option for them. For the moment enjoy this ad which is really funny and has Sree trying trying to improve his image
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| Traditional marketing versus Digital Marketing |
| 2008-04-23 12:15:45 |
The increasingly irritating ads on the Neo Sports where they keep on increasing ads by interrupting the actual match forces me to suggest this video to the ad buyers which is a perfect example of how traditional mass marketing works.Traditional Marketing uses demographics to attempt to narrow a large population down to a targeted 'potential' viewer and then interrupting masses of these targeted people with ads be it on TV, print or on billboards but as this video suggests an over reliance on this won't work. As slowly more and more people move online I hope to see less of this kind of marketing and more digital marketing.Digital Marketing is the reverse because it is the very ...
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| Analysis: Internet advertising in India |
| 2008-04-23 12:15:45 |
Media and Entertainment has been heralded as one of hottest industries for some time now and some of major consulting firms have released reports analyzing them in recent past and they have some interesting data on the internet part. PWC 's report states that internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007.In 2007, the segment grew 69 per cent to Rs 270 crore from Rs 160 crore in the previous year. This was the highest growth compared with all other segments in the entertainment and media industry.The share of Internet in the overall advertising pie is projected ...
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| 10 Internet Marketing Posts That You Must Read |
| 2008-04-23 12:15:45 |
There are many facets to online marketing which are useful to different people at different times ranging from The art of increasing traffic to your website or blog, Search Engine Optimisation , Understanding Google's Pagerank, Understanding Social Media Marketing, and how to make viral content. In this post I have tried to collect 10 timless links from some of most successful blogs that tries to answer these questionsHow to get traffic for your blog Marketing Guru Seth Godin gives out 56 ways to increase blog trafficWhat Is Google PageRank? A Guide For Searchers & Webmasters The first question is understanding how does Google works. The heart of Google's software is PageRank, a system for ranking web pages Danny Sullivan of Search Engine Land exp...
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| Google India's Local ad campaign |
| 2008-04-23 12:15:45 |
Google India's latest efforts seems to be directed at improving its local search in India. Launched in August Google local India contains listing fr0m Infomedia Yellow pages and Indiacom. However Google local suffers from the fact that information is not very up to date and limited to few cities in India and competitors like Guruji also use Infomedia listings .To counter this it is now relying on users to update their local listings and have launched this print ad campaign which is in today's Delhi Times front page by asking users to get their businesses free listings on Google Local. Pretty straight forward and simple just like Google itself and seems to be targeted at internet savv...
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| Casestudy: Dell Ideastorm and Social media marketing |
| 2008-04-23 12:15:45 |
If you have a user base consisting of millions of people, many of whom are technology-savvy, why not use this to your advantage? That is exactly what Dell did by essentially converting their community into a free and enormous product development team and therein lies the power of marketing using social media.Dell IdeaStorm is a website launched by Dell on February 16, 2007 to allow Dell "to gauge which ideas are most important and most relevant to" the public. IdeaStorm is a combination between a message board and Digg.com after registering, users are able to add ideas, promote them, demote them and comment on them. As ideas are promoted, their score is i...
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| Analysis: Virgin Mobile's Marketing Strategy in India |
| 2008-04-23 12:15:45 |
Virgin Mobile's strategy in India has been a different from others and the concept of paying for incoming calls has left many people wondering as to what are they up to. Virgin Mobile's Ads in India are also funny and have attracted attention so lets take a look at what they are up to (via this long BS article)Strategy:We believe existing operators are all pursuing the same strategy: to get as many subscribers as quickly as possible. Our strategy is to deliver a more tailored, more relevant offering for a single, distinct segment," said Branson of Virgin Mobile.Segmentation:That segment is the Indian youth. There are 215 million Indians aged between 14 and 25 years, of whom 70 mill...
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| Guide to Viral Marketing by Facebook |
| 2008-04-22 07:44:22 |
Facebook has published a list of best practices titled "Insider's Guide to Viral Marketing" which contains helpful hints on how to make your presence on Facebook go viral. This is not a generic guide to viral marketing but is rather a guide on how to utilize Facebook for marketing purposes with tips on using Facebook ads and use of Facebook pages. Overall this doc is by itself a great example of how to do viral marketing and reminds me of Marketing Guru Seth Godin's initial strategies to establish his name over internet virally with stuff like free ebooks this doc has already spread virally on the net and will get Facebook's ads some much ...
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| HCL Technologies latest Ad campaign |
| 2008-04-22 06:32:44 |
HCl has launched a new ad campaign for themselves in order to boost their poor brand value in India. Some time back HCL had created a brand campaign in which they foolishly tried to project that an HCL guy is cooler than an investment banker and was one of the most smug, cocky ad campaign I ever saw. This time they are back with an extension of the i-banker ad campaign and their positioning "Technology that touches lives" with a difference that they focussed more on highlighting HCL's achievements rather trying to prove that an HCL guy is superior. I haven't been able to figure out why the HCL guys are trying to portray themselves as so smug this is not helping their image a case in point being their reputations in top Bschools in India where despite off...
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| Microsoft's wierd Vista Sales Promotion video |
| 2008-04-18 06:04:41 |
The below video is allegedly being used by Microsoft as an internal promotion tool for encouraging sales of Vista and is so sad that it has drawn flak from the whole of blogosphere. This is an internal Microsoft Vista SP1 Video where a hired Bruce Springsteen band must sings the praises of Vista's SP1 release. Some say it is spoof others say it is real but watever way it sure has got lot of attention do take a look
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| Alpenliebe's Co Branding with You Me Aur Hum |
| 2008-04-18 05:29:22 |
Ajay Devgan's film "You Me Aur Hum" has been huge in terms of identifying co-branding opportunities and has a string of sponsors but only one brand has been standing out amidst the crowd associated with the movie and that brand is Alpenliebe belonging to Confectionery major Perfetti Van Melle .The television commercial continues the original tagline, 'Laalach Aha Laplap' which is endorsing the fact that once you have an Alpenliebe, the desire and greed for it increases. Alpenliebe originally had Kajol as brand ambassador and now they have just extended their old ad concepts but integrated it quite well with the movie scenes and theme do take a look
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| Orkut Apps(Opensocial) premiers in India |
| 2008-04-17 10:21:16 |
Google's Orkut has finally officially launched its Opensocial based apps program by going live with India which is its second largest user base with nearly 16.91% of user base.You can now add OpenSocial applications to your Orkut profile just like way you add apps in Facebook. Your friends can see list and your interactions get published to your Orkut news feed. The opening up of Facebook and their own platform last year led to stupendous increase in apps and popularity of Facebook and led to a Google led alliance coming up with Opensocial.However the point is that Orkut's success in India has been based upon its simplicity of use but of late Google has been toying with its simplicity by adding lots of Facebook like features at the risk of alienating its us...
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| Virgin Mobile Think Hatke Ad campaign |
| 2008-04-13 04:23:13 |
British telecom company Virgin Mobile has made a splash with its entry in India under a franchisee agreement with CDMA company Tata Teleservices.The company is crediting airtime worth 10 paise to a user’s account for every 60-second call received, a scheme which has got all other operators worried. They are also backed by some wonderfully innovative marketing and advertising campaigns. Virgin is positioned as the "first nation-wide youth focused mobile service" and the "first CDMA service where all customers will be on RUIM (SIM)-based phones the best part is the tagline of "Think Hatke".Check out these two ads from them both wonderfully different and funnyRelated: Analysis of Strategy behind Virgin's Think Hatke CampaignThe key is again focus on youth and marketing to them and by the way do check out their flashy website and enjoy this second ad also
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| Online Advertising--- Which kind of advertising works the best |
| 2008-04-12 07:30:22 |
Which ads work the best that is a question that every advertiser wants to know and eMarketeer based on research conducted by Deloitte has come out with results categorized on for which demographic which kind of ads work the best. Search Engine result ads seem to be the ones working the best with interactive ads and banner ads coming next best. Other ads such as ads for online videos , advergaming ads, or ads placed in virtual worlds seems to have a very limited appeal that too in the younger age group. Another aspect seems to be that online ads seem to influence older age group significantly more as compared to the younger age group. Interesting report that will help many marketeer decide how to plan their online marketing campaigns.Related: Advertising">Online Advertising what works and what doesn't
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| Indian Premier League Ads & Promotion |
| 2008-04-10 07:40:37 |
Indian Premier League is scheduled to kick off on 18th April and its advertising and marketing is in full swing.Indian Premier League ads are slowly gaining momentum on TV the theme songs are also out but most of them are week with SRK's IPL Kolkotta being an exception. Kolkotta Knightriders backed by Shahrukh Khan started of early and look good but with a supposed 160 crore marketing blitz so far seems to be weak. The official websites are also up and running and list is below. However lets take a look out at a bunch of 10 IPl ads already on air the best of the lot is the dentist ad the first one on the list, Shahrukh Khan and his theme song and ...
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| Indian premier League Ad |
| 2008-04-10 07:36:43 |
Update: Check out all Indian Premier league Ads and websites in this new postThe theme Karmyudh and an ad depicting all the cricket stars nothing really original about this ad but it does try to exhort and be joshful to the people but i am doubtful about its impact take a look at this ad
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