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Statistics |
| Unique Visitors: 0 |
| Total Unique Visitors: 4638136 |
| Visitors Out: 9982 |
| Total Visitors Out: 108235 |
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| TRAI: Internet Penetration in India 2011 Report |
| 2011-07-30 02:55:44 |
Telecom Regulatory Authority of India(TRAI) has released a detailed report on number of internet connections in India. Points to note
These are internet connections and offices and cybercafes have many users accessing a connection so actual number of users in India is significantly greater than these number.
There are 19.67 million Internet subscribers in March 2011 a yearly growth of 21.59 % w.r.t March 2010
Broadband users(>256 Kbps) are growing at 35.49% and were upto 11.89 Million at March 2011
Dial Up and Narrow band users (<256 Kbps) are growing at 5.12% and were upto 7.79 Million at March 2011
Maharashtra is having largest Internet (<256 Kbps) and Broadband (>=256 Kbps) subscriber base in the country. Tamil Nadu is at second place in internet and broadband subscriber base
Complete report can be found here
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| How to increase conversion of your Internet Generated leads |
| 2011-05-31 11:46:08 |
Internet lead generation is a big business internationally but in India its value is still to be realized. Having worked in couple of lead generation companies I have seen most of people complaining about the quality of lead generated by internet medium but compared to any other medium it still is your best bet. A research by Leadqual backed by MIT has some very good answers why your lead might not convert well
Prospective buyers fill out 3-5 lead forms (especially true of those coming from Google campaigns)
The first to contact a lead increases conversion 238%
More than 65% of all conversions occur on first call
Calling a lead more than 5 minutes after a lead is submitted has a 46% lower qualification rate than calling in less than 5 minutes.
Speed of response is the best predictor of a closed transaction
Enormous opportunity exists for after-hour and weekend calling when most companies are not staffed for a rapid response
So the key is time taken to respond to a lead ...
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| Email Marketing in India: How to get best performance |
| 2011-03-28 00:37:36 |
While you can get visitors to your site by running marketing campaigns and doing SEO the bigger challenge is retaining them. The best ways to achieve this is through email marketing and over the last few years I have done it at an enormous scale in India and have learnt some hard lessons just thought to share them here
Image based mailers just doesn't work:
More than 50% of your users will not see your emails with images so you need to create mailers that will convey the message without using the images also. Images are however necessary to appeal to those users who will see the mail with images since it is a measure of quality for them to differentiate from spam.
Mails on Mobile:
I cannot share exact statistics on this but a large number of respondents have started reading their emails on mobile and those respondents need a text based mailers rather than graphics one thats why one should always send a text version of the mailer.
Email Clients:
Yahoo Leads in India , O...
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| Goggle top 1000 Sites in the world |
| 2010-05-30 04:02:49 |
Google owned Doubleclick has released a list of top 1000 sites in the world Facebook and Yahoo lead the list with 540 million and 490 million visitors respectively.The largest Indian site in this list is Rediff at 234 with 12 million Unique visitors per month. Interesting google has kept its own sites Gmail, Youtube etc out of the list. This is part of promotion of google ad planner which is the source for the list. Here are the top 10
You can find the complete list here
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| From Zero to Two Million Users Via Word of Mouth |
| 2010-05-09 23:55:35 |
A very interesting presentation from founders of two hot startups Xobni and Dropbox. While quite a few things said by them don't work in Indian context there are some interesting points made also but keep in mind that these are product oriented sites and not content based sites. Here are the key statements made by them
Don't Make your users think ( reduce complexity).Every 10% easier product means 50% larger audience
Simple landing page: capture interest/email address
Xobni: Adwords users don't convert to paid but they refer others who do
Focus: do a few things really well instead of a lot of things poorly
Freemium Model: Only 3% of Ning users convert to Paid
Hook the user first, educate over time (tours, tip emails, etc.)
Here is their presentations ( via DI)
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| Research: Best Practices for Email Campaigns |
| 2010-04-18 10:40:04 |
EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summary of best practices done by email marketeers
Things tested:
85.2% test subject lines.
54.8% test calls to action.
50.9% test designs.
49.1% test copy.
41.7% test offers.
36% test timing of campaigns.
Time of the Day:
37.9% of marketers who are testing timing are testing time of day; among them:
49.4% find sending midday (10 AM - 2 PM) to be best.
31.5% find start of the business day (6 AM - 10 AM) to be best.
Day of week: Tuesday ranks as the most successful day for emails, followed closely by Wednesday.
Frequency: 34.9% of marketers who test timing are testing frequency; among them:
33.3% send weekly, 28.21% send bi-monthly, 28.21% send as necessary (no set frequency).
The rest are divided roughly equally among sending quarterly, daily, more than once a week, and monthly.
vi...
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| India's Online Classifieds Markets |
| 2010-04-02 11:50:47 |
Inspired by the west most of the companies in India focused on ads and ecommerce but its the Indian desi entrepreneurs who showed that focusing on classifieds business was much more lucrative. Today India's online classifieds market is much larger than India's online ad market (without classifieds) and it is estimated to be close to Rs 400 -500 crores ( though some optimists put it at much higher 800-900 crore ). The four major verticals in this market are Jobs, Matrimony,Real estate and Automobiles
It started with vertical classifieds and first to become successful were jobs and matrimony and even today job classifieds is the major part of the above no.
Next to gain attention was real estate which saw lot of entrants but no clear winner so far with Indiaproperty as the leader in traffic.
Autos was the next category to gain attention and Carwale is the clear leader here but is only expected to breakeven by end of 2010
Horizontal portals is a recent trend in this field...
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| Sports sites traffic in India , Internet traffic continues to grow at 14.6% in 2009 |
| 2010-03-01 00:57:56 |
Comscore has come out with some numbers regarding sports site traffic in India.An additional insights from these numbers are that internet traffic in India grows at 14.6% in India in 2009 to reach 37 Million. Now for Comscore like any measuring agency numbers are to be taken with a pinch of salt but numbers show a massive difference in Jan 09 and Jan 10. I will take this opportunity to explain this factor and some of the other key observations in sports sites traffic in India
Sports sites traffic is primarily cricket oriented in India
The numbers go up when cricket matches fall more on weekdays rather than on weekend due to offices being primary source of traffic.
Yahoo cricket leads and is followed by Espn Cricinfo combine interesting rediff numbers are not shown which I know to be substantial but this might be due to rediff strategy of paying comscore to hide its numbers
In Jan 09 and Jan 10 number of cricket matches that were held is the cause of difference in traffic
This c...
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| National Youth Readership Survey: Internet most engaging but least known medium |
| 2010-02-10 08:36:51 |
NCAER has released the finding of its 2009 National readership survey. The survey—with a sample of over 3,11,431 literate youth (1,02,021 rural and 2,09,410 urban) covering 432 villages in 207 districts as rural and 753 urban blocks in 199 towns as urban—is a first-of-its-kind exercise aimed at providing an objective understanding of the media consumption, reading habits and preferences of literate Indian youth. Some of the key points were
Reach:
Television is the medium with the highest reach pan India
Internet's reach was 4% overall but at a higher 8% in urban areas
Time Spent (Engagement):
Television 97 minutes
Internet is the second most engaging medium in India with time spent of 70 minutes.
2/3 rd of the people accessing internet accessed it from cyber cafes and workplaces
More research:
Indian audience preferences: Why Internet has not reached mainstream
Research : Coca Cola India on Indian youths
Source: FE
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| Research: How Videos are found and consumed Online |
| 2010-02-01 02:06:43 |
Some interesting research from watchmojo and tubemogul was recently shared on TC and it points out to how online video is discovered and consumed online. Some of the key points of these researches were that regardless of whether the video is user-generated or premium professional content
An online video will garner on an average 500 views over time nearly 53% of youtube videos have less than 500 views
25% of those views will come in the first four days and 75% in first 44 days
54% of audience will watch only the first 30 to 60 seconds
How an Online Video is found:
45% of views come from direct navigation where a user goes to YouTube and searches to “recover” something they have already seen or are actively looking for.
The other 55% of the time, users stumble upon a video and “discover” it. Most of this discovery happens via blogs, search engines and social networks
More research :
Youtube research : How people Interact with videos
The images below summari...
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