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| Total Unique Visitors: 41635 |
| Visitors Out: 915 |
| Total Visitors Out: 2988 |
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| Google Wave: What it could mean for your business |
| 2009-09-30 19:48:00 |
How might Google Wave, the much hyped transformational collaborative tool, affect how your company, business, or organization works online?Google Wave is now making its not-so-sneek preview into the marketplace. While the impact of Microsofts' Bing "decision' engine on Google Search is still uncertain, Google Wave might make such a sweeping change in the way we work together, the current landscape may never look the same. Is Microsoft heading for protection from the monster tsunami? We'll see.Here is an excellent article from Sci-Tech-Today.com and Mark Long and another from the London Daily Mail, that offers a simple overviews what this new web tool could mean to you.Read Mark Long's article hereRead the Daily Mail article hereFor more on marketing online call Bill or Tom a...
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| What's In Your Online Marketing Plan? |
| 2009-08-27 14:27:00 |
Maybe your key business objectives read something like this...Increase new business traffic, inquiries, or sales by X%Reinforce position as the premier provider of "put your service or product here"Introduce new products or serviceMaybe your web marketing strategy should be this simple... Create a comprehensive Online Business Optimization Program to increase higher traffic and awareness via searches, links and target engagement.So where do you start?Create an Online Marketing PlanMost companies have a website. It’s table stakes. But in today’s competitive business climate, you have ask yourself, is that enough? Are you getting all the traffic your need? What about the abundance of new web channels and media that are now part of everyone’s everyday experience? Should you pa...
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| Why People Use Twitter |
| 2009-07-28 10:54:00 |
Updating status = self-promotion?What drives people to tweet?According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends. In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research.Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status.Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes.The average Twitter user interacted primarily with friends and family.Next-most-popular we...
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| Paid Search Advertising: Give Your Business A Sugar Buzz |
| 2009-05-18 19:23:00 |
Every small business owners wants to grow their business and become more successful. If your business has a great website but needs more traffic from potential new customers or clients. – FAST – what are your options? One approach involves Pay-Per-Click advertising. We like to call it the sugar buzz of online marketing tactics. Pay-Per-Click, or PPC as it is commonly referred to, is an advertising model used on search engines, advertising networks, and content website/blogs, where advertisers only pay when a user actually clicks on an ad to visit a specific landing page on an advertiser's website. This form of search engine marketing requires advertisers to bid on keywords they expect a target market will use as search terms when looking for a product or service. U...
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| Get Your Business Started On Social Media |
| 2009-04-15 21:12:00 |
Don't let the world of Web 2.0 and social media confuse you; it's nothing more than a growing number of network-based websites and technologies that support and encourage user-generated content. This has enabled social and professional communities to connect and converse around shared passions.You run across it everyday; special interest or industry blogs, peer-to peer review sites, networking-based sites, photo and video sharing platforms, discussion forums and so on.By effectively engaging these diverse audiences where they commune, you can significantly increase the opportunities for dialogue and participation with your brand. It's works with employees, customers and even clients.So how do you get started?The first thing you need to know is that Social Media takes some work and it takes...
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| Social Network Marketing For Small Business |
| 2009-04-11 17:28:00 |
So... how can your business use the power of social networks for a competitive advantage and maximize your exposure and connect with your customers, clients and employees where they interact, network and commune everyday?Make friends on FacebookStart a group around the passions and interests of your employees, clients, or customers. Promote your events. Share your stories. Post photos and videos. Do NOT make it all about you. Make it all about your shared interests. Make it fun and and engaging. Your Facebook page had to add value to "friends" lives to have them actively participate.Encourage satisfied customers to spread the word on Yelp and City SearchManage your online reputation. Create a business profile. Encourage great reviews with contests or rewards. Resolve issues with unhappy cu...
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| How to Make Your Website 'Google-friendly' |
| 2009-04-10 14:44:00 |
WARNING: If you are thinking about building a new website or updating your existing one, with making sure you site is Google-compliant... STOP!Amazingly, almost 75% of all search engine traffic comes from Google. It’s important that you play by their rules to get your website ranked and indexed properly. Google looks for two important things to qualify a site - Content and Relevance. We’d all be richer than Bill Gates if we could figure out how to make a website appear number one in Google, but there are several basic SEO rules that that give your website a fighting chance:Searchable and Unique Page Titles: The page title is the first thing Google reads. Make sure each of your pages have a different title that begins with a keyword related to your business. For example, a website for a...
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| Eight Ideas to Optimize Your Business Online |
| 2009-04-09 13:47:00 |
Maybe your key business objectives read something like this...Increase new business traffic, inquiries, or sales by X%Reinforce position as the premier provider of "put your service or product here" Introduce new products or serviceHere are a few web marketing strategies you should strongly consider as part of your marketing plan...Create an Online Business Optimization Program to increase higher traffic and awareness via searches, links and target engagementIncrease customer and client loyalty by engaging key target audiences using new touch pointsSo what should you do next? Here is what we suggest...Keyword Search OptimizationDon't think in terms of how you want your business to be found on Google or Yahoo, but how your potential customers might search for services or products in your ca...
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| 10 Reasons Your Business Should Blog |
| 2009-02-04 07:42:00 |
10 - Affordable AwarenessBlogs are one of the least expensive methods of getting the word out about your company and creating buzz. When compared to almost any other form of marketing, blogs are cost effective to start and maintain.9 - SearchableSearch engines will find your blog, much faster than your website. Search engines index your ongoing knowledge sharing from your posts (entries).8 - ExperientialBlogs create an organic, powerfully evolving user experience. The personal nature of a blog helps humanize you and your organization. People who like and connect with what you have to say, your thoughts, feelings and beliefs, will want you speaking to them about your offerings on a regular basis.7 - KnowledgeBlogs build a stronger and more vibrant knowledge base. A blog can be an incredible...
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| Email Marketing: Connect With Your Customers & Clients |
| 2009-01-04 17:54:00 |
Email marketing is an extremely effective CRM strategy to communicate and build relationships with a diverse database of contacts. It is the most efficient way to push out targeted, timely and impactful messages to your customers and consumers on a regular basis.Here's how your business would benefit from developing permission-based and measurable email campaigns:Send targeted emails for new services or products Distribute company newsletters, coupons or special announcements in a more exciting and traceable manner Send "e-vites" to promote your next meeting, sale or eventPromote brand awareness through opt-in, automated, permission based mailing lists Encourage repeat visits to your website, drive e-commerce or traffic to your retail location Encourage trial or repeat purchaseRemind your ...
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