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online reputation management
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Kurkure Plastic Rumors
2009-05-27 08:03:35
Everyone knows about the plastic in Kurkure rumors that hounded the popular snack food in India. Popular brands find themselves at the receiving end of criticism and whiplash, due to seeds of suspicions planted in the consumer mind by rival companies, frustrated employees or miscreants who simply love to play spoilsport. At times, consumers who have had problems with a certain brand may use the same yardstick to assess all brands dealing in similar products. Coming to Kurkure, the rumors of plastic were baseless allegations. The popular snack food brand is a product of Pepsi, one of the reputed brands in the world. The ingredients present in Kurkure are the ones used for making home-made food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors. Also, the ed...
 
Rock the Search Engine with Blogger Tricks!
2009-03-24 02:42:02
Blogger Tricks is an amazing blog that talks of just what wonderful things we can do with Blogger. They are having their First contest ever giving away $100 cash in total. The contest is sponsored by HomeImprovementCorner.com and Banner-ad-blog.com . .Lying under the simple but user-friendly format of Blogger are many tweaks and tricks that can elevate your blog to one of the most eye-catching wonders online. Blogger Tricks spruces up your blogger blog and even shows you how easy and convenient it is to add a lot of useful and handy tips that can not only increase your reader base but also give the visitor a fantastic viewing and navigating experience. Blogger Tricks has plenty of tips ranging from increasing the search engine rankings of your blog to making use of add-ons that can make y...
 
Online reputation management-Changing the consumer mindset
2007-10-25 06:20:33
Online reputation management entails a transitional shift from the bad to the good. Let us understand from the perspective of the consumer how online reputation management (ORM) can affect his decision making process. A consumer who is searching for buying something online or wants to read a review before making a purchase at a nearby store will log on to the net and check for some information. Quite reflexively, I must say, many latch onto Google or Yahoo to type in a few key terms or key phrases that give information about a product. A website gives only limited amount of reviews. So in order to make the most of information intake, the consumer goes to a search engine and puts the name of a particular brand, product or service to find relevant information in the form of reviews, bl...
 
Using online reputation management to market your business online
2007-10-25 04:24:20
The post mentioned below talks about the power of online reputation management and writing effective content to make good amount of information and positive news about your company feature on the first two pages of Google or any other search engine. Apart from writing good content and providing back links, there are many other steps that can help in online reputation management. Discussed below are some of the ideal methods to increase the presence of your business online: Social networking sites: You can make the most use of social networking sites for spreading awareness and a virtual 'fan club' for your product or service. Setting up online communities and making them interactive is a good idea. You can also make the most of social bookmarking sites ...
 
Online reputation management and the power of effective content
2007-10-23 06:35:55
Online reputation management is antidote to negative publicity online. A negative post or piece of information that comes on the first page of a search engine page like Google can be bad news to your online business. It is now easy for an customer or a lay man with even limited use of computers to post their views online in forum sites, blogs and other web 2.0 platforms. You may not be able to obliterate negative results disappear completely from a search engine. However, you can definitely impact the search engine results in such a way that only positive and relevant information about your product or service features in the ‘first two’ pages of a search engine. As we know online reputation management is a healthy amalgamation of PR skills and search engine optimization. You ...
 
ORM- A bankable proposition
2007-10-17 07:24:09
The concept of online reputation management shines glaringly bright as you see banks and financial institutions facing the whack due to negative publicity. In India, for the past few days, prominent banks have faced flak and considerable negative publicity thanks to a slew of online posts and news reports which accuse these financial institutions of mentally and physically harassing their customers. In India and many other countries, private banks outsource the work to recovery agents or companies for recovery of debt. Such banks or their recovery agents employ pressure tactics or use aggressive language to coerce people to pay their existing debt or outstanding loan amount. Many bore the brunt silently and painfully, until recently when a major tabloid laid bare the shocking news ...
 
Online reputation management-We take good care of you!
2007-10-08 06:49:04
No matter what reputation you command in the market, the truth is that everybody cannot be pleased every time. Sometime someone or the other is bound to be unhappy or displeased. Ten years ago, the manufacturer and the marketeer was the king. He dictated the market and in times where there was a monopoly, the consumer had to grin and bear it. But in the year 2007, the consumer grins and bares it. The year 2007 has witnessed a lot of ‘so-called prestigious’ brands losing their control over the market thanks to consumer power. Online reputation management is paramount to your business. Even one customer lost is bad news because it offsets a chain reaction which can spread its tentacles to a lot of other potential customers. It is too big a risk to take! As a responsible business, you m...
 
Travel operators and online reputation management
2007-09-27 06:11:45
Major airline companies as well as travel companies are gearing up to better their efforts at online reputation management. Online travel sites are frequented and subscribed to by a lot of users because of the convenience factors. You can book tickets at subsidized rates and you also enjoy the convenience of booking your tickets from the comfort of your own home. However, though it is a hot online industry, it invites a lot of wrath and bad publicity if things go wrong. There are issues when the credit card charge is declined, tickets are not delivered at the right time, the seat numbers go awry or if there is a fraudulent charge on the account. At all of these times and more, the consumer has to take the flak. Consumers make sure that they vent their dissatisfaction in blogs and forum...
 
Using online reputation management to the optimum
2007-09-24 05:57:48
Your company may be enjoying an impressive customer patronage and may be a name in the market to reckon with. However there is always a risk of a blog post reaching the first page of the search engine listing and causing damage to the goodwill that you’ve built steadily since a long time. A negative comment spreads like wild fire in the Internet and there are many who jump in the bandwagon, some doing it seriously while some adding a negative comment just for the kicks. Either way, your sales figure can pirouette and dip if you do not take concrete steps to resolve the matter. The answer is online reputation management. Here are some ways to use online reputation management: You can respond to the negative blog with a clarifying post. You can write them as comments in the...
 
The mechanics of Online Reputation Management
2007-09-17 04:53:25
We all know that gossiping is a universal hobby (hobby is called a pastime isn’t it?). Gossiping has been there in this world since the time man existed. It is just post 2004, the gossiping that was restricted to just the office corridors or college campuses, has extended multi-dimensionally in the form of blogs. Now what you gossip about, can influence millions of people especially when they appear on search engine results page. Review sites, forums, blogs, RSS feeds are the media available to consumers to air their thoughts in full color. Imagine the damage that can be done to a company as a result! Online Reputation Management works on the SWOT (Strengths, Weaknesses, Opportunities and Threat) basis. The company has to analyze its strengths and weakness. It has to find out the ...
 
 
 
 
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