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| Visitors Out: 1974 |
| Total Visitors Out: 1974 |
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| The ’sandbox’, fact or fiction? |
| 2008-07-02 09:48:53 |
I see the “sandbox” as being a term that some person working in SEO derived to explain why so many of his client’s new pages appeared in Google’s search results for about one month, before the pages disappeared into the deep recesses of the Google index.
In absence of a better explanation, some SEO person coined [...]...
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| 4 design mistakes |
| 2008-07-02 09:00:35 |
Background - black background with white text, black background with dark text, small tiled images which do not link together to form a smooth background.
Text - centered text, overuse of bold text, flashing text is one of the most annoying features a site can have. This is a deal breaker.
Content - a page full of [...]...
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| Is it time to try blackhat? |
| 2008-07-02 08:51:37 |
Whitehat and Blackhat SEO is a comparison that is a take-off from the old cowboy westerns, where the good guys always wore white hats and the bad guys always wore black hats. So, in theory, we can assume that Whitehat practitioners are the good guys of SEO, and Blackhat practitioners are the bad guys of [...]...
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| ICANN opens flood gates to spammers |
| 2008-06-26 14:15:42 |
ICANN will press ahead with plans to introduce new top-level domains, including some so-called Internationalized Domain Names written in Chinese and Arabic scripts, its board decided unanimously Thursday.
The Internet Corporation for Assigned Names and Numbers (ICANN) began discussing extending the number of gTLDs (generic top-level domains) in 2005. Existing gTLDs include .com, .org or .biz.
Thursday’s [...]...
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| Live PageRank for Firefox 3.0 |
| 2008-06-25 16:19:54 |
If you’re reading this blog you know having a page rank tool built in to your browser (or having an add on or toolbar) is extremely useful. As well if you one of the many people who jumped on the Firefox 3.0 download bandwagon you probably noticed Live PageRank no longer works. Well someone’s gone [...]...
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| Measuring your audience tool from Google |
| 2008-06-24 10:37:24 |
Google Inc. will offer advertisers a free media planning tool to help them locate target audiences on the Web, a company spokesman said on Monday, posing a challenge to existing Web measurement firms.
The leader in Web search and related advertising is making available Web measurement tools to advertisers and their agencies, based on the belief [...]...
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| 11,000 spam sites just 1 site too many |
| 2008-06-23 11:15:04 |
Last month, the Internet Corporation for Assigned Names and Numbers (ICANN) was the target of a public complaint that it wasn’t doing enough to fight spam and bogus websites. The complaint was made by anti-spam service Knujon, which suggested that most spam-related websites were funneled through 20 ICANN-approved registrars based in the United States and [...]...
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| What to do when you’re not ranking |
| 2008-06-23 09:56:56 |
It has been my experience that it is easier to rank in 1) MSN / Windows Live, 2) Yahoo, and then 3) Google, in that order. Quite frankly, I have always ignored the role of Ask in the search market. While MSN is the easiest search engine to rank in, it only delivered 4.6% of [...]...
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| Testing your site for mobile search |
| 2008-06-23 09:53:19 |
Common methods for running controlled experiments on mobile web pages range from simple A/B testing to sophisticated multivariate testing, also known as multivariable testing. In A/B testing, one or more new versions of a page or single site element compete against an existing control version. For example, two versions of a headline might compete against [...]...
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| Google’s spiders working overtime |
| 2008-06-23 09:50:24 |
Google’s spidering of the Internet appears to have picked up pace dramatically, as the company noted its related search suggestions will be much fresher for users of their search engine.
Algorithmic tweaks for faster information processing make the search result suggestions appearing at Google a more timely prospect.
The announcement of fresher suggestions in Google’s search results [...]...
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| Alibaba free online advertising |
| 2008-06-18 10:41:09 |
Alibaba, China’s largest e-commerce firm, launched on Wednesday a free Advertising">online advertising service, Alimama.com, with the goal of being the largest within five years
Alimama.com, a wholly owned unit of Alibaba.com Inc, is targeting small-to-middle sized websites, but did not reveal a timetable for when it would begin charging for the new service.
“The goal for Alimama.com [...]...
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| Google: your site sucks |
| 2008-06-17 11:39:32 |
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has [...]...
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| Youtube vs Viacom |
| 2008-06-17 11:36:14 |
The ongoing dispute between Viacom and Google over the posting of copyrighted content on YouTube appears destined for the courtroom rather than the settlement table.
As we dug a little more into the persistent kerfuffle between Viacom and Google over YouTube, we found little reason to expect a resolution of the case before next year, at [...]...
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| Surprise suprise, Google dominating mobile search |
| 2008-06-17 09:58:31 |
Google managed to spank the rest of the mobile search world during the first quarter of 2008, according to data from Nielsen Mobile. The search giant managed to capture 61 percent of the mobile search market in the first four months of the year, with Yahoo! taking a very distant second at 18 percent. MSN [...]...
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| Microsoft discloses details of final Yahoo offer |
| 2008-06-16 14:38:15 |
Microsoft Corp offered Yahoo Inc $1 billion in cash to buy its search business in a deal that would have delivered $1 billion in additional annual operating income to Yahoo, a source familiar with Microsoft’s thinking said on Friday.
In an alternative to a full acquisition, Microsoft would have taken control of Yahoo’s search business, delivering [...]...
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| Icahn keeps pressure on Yahoo |
| 2008-06-09 11:41:45 |
Carl Icahn on Monday fired off another letter savaging the board and management of Yahoo Inc for failing in its growth plan, the latest volley in an escalating proxy battle the billionaire investor has staged at the Internet company.
Icahn — who is seeking to replace the board of Yahoo with his own nominees, including himself [...]...
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| Google throwing it’s weight around … finally |
| 2008-06-09 11:37:58 |
There was a time when one had to lurk about the search forums and bloggers-familiar-with-the-matter to pick up tidbits about algorithmic changes, policy changes, and future (seemingly grandiose) movements. The Google obsessed are still hard at it – many of them landing new, higher profile gigs or advertising deals – digging through domain registrations, robot [...]...
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| URL’s important … in print ads |
| 2008-06-09 11:33:44 |
Research shows that print ads that contain URLs are up to three times as likely to drive readers to a website than those that don’t include them.
Not that this information comes as much of a surprise, but it is probably a tactic that many businesses still are not using.
The Research Shows…
A study conducted by [...]...
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| Google to work with NASA |
| 2008-06-05 14:48:43 |
In the latest sign of its ambitious growth plans, Google Inc. has signed a 40-year lease to secure space for a huge office complex that will be built on a federal government research centre near the Internet search leader’s Silicon Valley headquarters.
The 110,000 square-metre campus announced Wednesday fulfills a vision that Google first laid out [...]...
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| Paid link storm on the horizon? |
| 2008-06-03 10:21:48 |
Search engines and webmasters continue to play a cat-and-mouse game over the purchase of links to build one’s site ranking; what’s going to happen when the cat pounces and a little webmaster mouse cries foul over the advice they received?
Some top SEO people plan to discuss the topic and strategies of acquiring links at next [...]...
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| Marketing for beginners |
| 2008-06-03 10:18:19 |
There are many steps to take when you are trying to make money online through affiliate programs. The most tedious and most important step will always be the marketing aspect. Beginners affiliate marketing should begin with knowledge. Read everything that you can to find out the different paths that are available.
As an affiliate, there will [...]...
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| Ad quality not ad rank |
| 2008-06-03 10:15:36 |
Google’s strategy considers quality as king of the advertising and visitor relationship. Relevant search results are no longer enough; it might be suggested that certain competing search engines would suit people as well as Google does for queries.
Better ad destinations make the organic search results look that much more valuable. Google’s strategic shift from quantity [...]...
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| Page optimization |
| 2008-05-29 09:21:39 |
Make sure the page title is descriptive - make it different with each page if you can:
Use the meta description tag and make it good - this is what most search engines show as the blurb about your site on the results page.
Don’t worry alot about your HTML formatting. Search engines are used to reading [...]...
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| AOL search data revealed |
| 2008-05-23 09:54:50 |
When AOL released “anonymized” search results from more than 500,000 users back in 2006, the resulting firestorm even blew into the mainstream media, which managed to track down and identify some of the “anonymous” users simply from their search queries. Now, two years later, a seedling emerges from those ashes as a Philadelphia theater company [...]...
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| Microsoft offering incentives to use Live search |
| 2008-05-21 15:00:33 |
Microsoft has officially announced its plans to offer “ad-funded cash rebates” to customers using Live Search to find and purchase products. Live Search cashback partners include eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos, and WPP, although the company says that the program has over 10 million products from more than 700 merchants. From a quick [...]...
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| Bad web promotion methods |
| 2008-05-20 13:29:05 |
1. Reciprocal linking.
2. Content keywords
3. Site submission software
4. Commenting on your own blog
5. Email list exchanges
6. Link farms...
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| Google cuts off Scientology adsense account |
| 2008-05-15 12:25:44 |
Yesterday, the search giant cut off all ads served to Enturbulation, a fledgling site dedicated to promoting activism against the Church of Scientology and all its related organizations. This could have something do with the nature of the ads Google was serving. Many of the Google-driven ads funding the anti-Scientology site were paid for by [...]...
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| Yahoo! shareholder revolt |
| 2008-05-15 09:39:45 |
Billionaire investor Carl Icahn reportedly has decided to lead a mutiny against Yahoo Inc.’s board in an attempt to pressure the directors into reviving negotiations to sell Yahoo to Microsoft Corp.
To turn up the heat on Yahoo’s board, Icahn has lined up a slate of 10 directors to nominate as replacements, the Wall Street Journal [...]...
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| Google image search |
| 2008-05-15 09:34:59 |
Display advertising, where Google does not shine as brightly as it does in search ads, could be coming to the image searching side of the site.
Google may not plan to have ads on its signature home page, but everything else appears to be fair game.
Marissa Mayer told Bloomberg Radio that Google thinks matching graphical-display ads [...]...
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| Tips on making a good site |
| 2008-05-15 09:32:02 |
1. User experience. Make it unique, make it friendly, make it yours.
2. Information. Have lots of it. Being an expert in your field will ensure your visitors will return.
3. Spelling and grammar. Nothing reeks more than an amateur webmaster.
4. Store. As in online store. Don’t oversell, have a nice little discreet link off to the [...]...
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| Avoid SEO mistakes |
| 2008-05-14 09:10:48 |
Making mistakes with search engine optimisation (SEO) can cost businesses traffic and even cause search providers to banish them from the top rankings, an expert has warned.
Industry analyst Caroline Melberg made her comments in the blog for online resource Small Business Mavericks, warning that good SEO involved finding the correct balance between optimisation and tactics [...]...
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| Google unsure about link building |
| 2008-05-12 12:09:27 |
While championing King Content, the Google reps have left out the second most important (some argue most important) aspect of SEO, acquiring those coveted in-bound links. It could have been for the sake of brevity. After all, using the define function on Google brings back several definition snippets, only one of which actually gets around [...]...
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| When does social networking prank become a crime? |
| 2008-05-12 10:13:59 |
Anonymous pranksters who made a fake Facebook profile for a high school dean and used it to send out messages may soon be exposed, thanks to a court order issued late last week. Dean Tim Puntarelli of Roncalli High School—a Catholic prep school on the south side of Indianapolis—sued the social networking site in an [...]...
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| Google integrates Postini into the mix |
| 2008-05-09 11:04:08 |
Google has been boosting its Google Apps product suite as fit for corporate use for months, with new security and deployment features arriving on a regular basis. The company’s latest endeavor, Google Web Security for Enterprise, is now available, and promises to provide a consistent level of system security whether an end-user is surfing from [...]...
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| Google hoping for long term Yahoo deal |
| 2008-05-09 09:28:28 |
Google Inc.’s top executives on Thursday expressed hope that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo Inc. - a deal that would lower the odds of Microsoft Corp. renewing its attempts to buy Yahoo.
“We have been talking to Yahoo and we are very excited to be [...]...
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| YouTube clips driving traffic to Hulu for NBC |
| 2008-05-06 09:27:16 |
Are NBC’s efforts with Hulu paying off? They certainly appear to be. CEO Jeff Zucker recently announced that the site has sold out of its (admittedly limited) advertising space, and steady reviews keep praising Hulu’s high video quality and access to a broad—though constantly shifting—catalog. Judging from NBC’s return to YouTube with an official channel [...]...
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| 5 reasons you need SEO |
| 2008-05-05 11:08:48 |
1. Search engines drive traffic. Making your target audience aware of your brand is getting your foot in the door.
2. Mobile search is the next marketing real estate. If you can’t see the writing on the wall you might as well pack up and quit.
3. Your customers are online searching for information. Customers are more [...]...
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| .CA domains a valuable commodity |
| 2008-05-02 14:22:08 |
Having jumped the one million domains hurdle, the Canadian Internet Registration Authority (CIRA) now plans to campaign on the strength of a dot-ca address in a bid to boost market share in Canada, according to the Authority’s president.
When Calgary-based lawyer Brent Krause registered www.krauslaw.ca on April 13, he tipped the dot-ca registry over the one [...]...
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| Google audio captcha busted |
| 2008-05-02 14:20:23 |
A week ago I came across this interesting post at the Websense blog, anyway I guess everybody is already aware that a bot was spotted breaking Gmail’s image captcha. According to the post, the success rate is about 20%, which from spammers point of view is really profitable and sure more than enough for its [...]...
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| Is it worth it to submit to directories? |
| 2008-05-01 12:37:11 |
A listing in a free web directory increases the number of links to your site, and therefore improves your link popularity; an important factor in SEO.
Submitting to a directory also means a permanent text link to your website with specific anchor text, which, if you can define, can help your search engine visibility.
Search engines will [...]...
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