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| Visitors Out: 188 |
| Total Visitors Out: 188 |
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| Google's New Colour Scheme? |
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To those of you who just use Google on the odd occasion, you might be forgiven for thinking that nothing much ever changes on their site. Very often, it is held up as an example of simple, unchanging design. Actually, they experiment quite a lot - and with good reason.
Whilst searching for Virgin Media today, I happened across just such an experiment.
The top sponsored links, as we tirelessly point out to our potential clients, are the l...
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| Search Engine Optimisation (SEO) - No Secrets. No Mystery. |
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Here at Clearsite we like to be open about what we do when working with clients on Engine">search engine optimisation (SEO). And why not? We've got nothing to hide and ultimately, it's your business that will face the consequences; good or bad.
What's the Big Secret?
We've recently heard some feedback, anecdotally, about a major UK search engine optimisation company, who shall remain nameless....
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| Google Checkout Goes Live in the UK! |
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Although you might think of Google as 'just' a search engine, they have been busily diversifying over recent years. They have used the Google brand to launch an email service, a desktop photograph organiser and lots of other fun stuff like Google Earth (don't download it or you'll get nothing done this afternoon!) Their latest offering could, however, really put the cat among the pigeons.
What is it?...
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| When Website Marketing Goes Wrong... |
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It's the phonecall that all website marketers dread: "I can't find my website on Google." Sometimes, they're looking in the wrong place. Sometimes (as Forbes.com explains) it can mean that a business's revenue stream has vanished overnight. There are several lessons to learn and pitfalls to avoid.
Why Does it Happen?
Google is diligently trying to monitor every single web page on the internet. That's a whole heap of work (think...
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| Yorkshire Digital Awards 2007: A View From the Dancefloor! |
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Much to our surprise, our humble website has already been shortlisted for 2 awards this year - The Ackrill Media Awards in March and, last night, The Best B2B Website in The Yorkshire Digital Awards. Naturally we're very flattered, but rather than preen ourselves (after all - we didn't win!) here's a snapshot of how you can use dance, alcohol and slightly iffy photography as an effective marketing tool. Ahem....
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| Google Pages From The UK. Broken. Again. |
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Google are brilliant (anyone would be, if they had access to thousands of PHds...) Despite the brainpower and computing power at their disposal, they're still more than capable of getting things wrong. And here in the UK we seem to suffer a little bit more than our counterparts over the pond.
OK. What are you moaning about now?
If you search on Google.co.uk for site:www.c...
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| Using Your Website to Support Your Direct Marketing |
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It's pretty easy to go through the motions, purchase some design and printing for a few thousand leaflets and consider your marketing for the year 'done'. Tick it off in an Excel spreadsheet. And relax. But where did that money go? You might get a feel for a 'bump' in sales - or some customers mentioning that your hilarious postcard was the reason they came to you. After that, you're pretty much in the dark. By making better use of your website though, you can track the effectiveness of your offline marketing.
So, without further ado, here are our top 6 strategies to m...
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| Pay-Per-Click (PPC) Management: 4 Biggest Mistakes |
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A client comes to our offices. His clothes are shabby and threadbare, his face is dirty and his children are hungry. Immediately, we know what has happened: A big slice of cash has gone into a badly managed pay-per-click (PPC) campaign, either by the client themselves or by some fly-by-night bunch of jokers, skilled in the art of eliciting cash for doing bugger-all. So what are the major pitfalls of pay-per-click advertising and how can you avoid them?
1) Poor Keywords
Keyword research is absolutely critical. The biggest single mistake people make is attemp...
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| Don't Be Afraid to Pay (or: How to Stop Worrying and Love PPC) |
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A sharp intake of breath on the other end of the phone. That's sometimes the response we get when we're talking to people about the possibility of actually paying for search engine traffic. Odd as it may seem to you - charming and good looking as you are - there is a category of business person who would prefer to spend money on SEO alone. Lest we forget - there are no guarantees in the SEO game, and in competitive markets it is strictly a long term game. So why do they hesitate when it comes to paid search listings?
Expense?
The absolute, central genius of t...
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| UK Search Engine Market Shares: May 2007 |
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Hitwise have just announced revised statistics of the UK market shares of search engines.
I don't think we've got these stats anywhere so I thought it would be worth re-publishing.
Share of UK Searches by Search Engine
Google - 78%* (up 3%**)
Yahoo - 8.6% (up 13%)
MSN - 5.5% (down 25%)
Ask -...
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