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| Visitors Out: 1110 |
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| Online Marketing And Sex And The City – Giving Competition The Stiletto |
| 2008-06-04 07:24:00 |
There is something to be said for a movie with 40-something women at the helm breaking box office records for an R-rated comedy. Sex and the City bagged $55.7 million beating Lara Croft: Tomb Raider for a movie with a woman in the lead. The trickle of Marketing">online marketing that began when the movie went into production increased to a steady stream in the months nearing completion and reached a crescendo before the release. The climax that followed when SATC finally released has never been so sweet...
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| The Dreaded 404 Error – Make Your Users & Search Engines Love It |
| 2008-06-03 06:35:00 |
A 404 error page is something you should avoid having on your website if you are an entrepreneur looking to increase website traffic. They could be a step back in SEO efforts and are more likely than not to prevent your site from getting indexed. In plain speak a 404 DNS error or a File Not Found error is what the server spits out when someone types in a URL that does not exist on your website or is under construction and is hence unavailable. A page or two that give out such errors on your w...
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| Get A Second Look For Your Blog Post In Google Alerts |
| 2008-06-03 05:51:00 |
Google Alerts have become absolutely indispensable for me along with the daily news feeds I subscribe to. The settings I have set into my GA requests ask for a comprehensive (mews, blogs, forum comments, videos, etc.), as-it-happens update to be mailed directly to my inbox. For a subject like online marketing and SEO, the Google Alerts I receive are very frequent and if you have subscribed similarly, you can guess how tedious they are all to go through. However, I must admit, I never ...
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| Has Your Marketing Team Tried Out Behavioral Advertising?: |
| 2008-04-20 23:37:00 |
The Federal Trade Commission wants to discourage technology that keeps tabs on how consumers shop claiming to favor self-regulation. In the functioning of online retail and online marketing, this stand could be seen as a dampner on the entire shopping experience.Consumers have become ready recipients of the innovation and originality that they have come to expect from online marketing creations that appear almost everywhere on the Internet. Spanning from viral videos to ad-clicks that reward you...
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| Wanna Makeup A Fact? Go To A Content Writer: |
| 2008-04-18 06:41:00 |
That’s what Lonely Planet did. Those handy little books without which many a tourist would be at a loss for which wine to get drunk on in French Provençal and which tattoo parlor to visit in Goa have been found to feature work that has been made-up! Thomas Kohnstamm, a writer for the publication, recently admitted to fibbing some of the sections in the Lonely Planet guide to Columbia, a country which he has never visited. Imagine the shocking loss of credibility that a travel authority lik...
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| Getting Your Sitemap Sorted Out: |
| 2008-04-17 06:06:00 |
Want a website that’s stylish and completely interactive as well as SEO’d? Make sure that you have space for a sitemap on your website then. Sitemaps are extremely important for a website that wants to get its message across to the public effectively. One kind of sitemap is a page that is like an HTML coded mini-directory of your website. Including this page on your site can aid navigation for your end-users, just in case they have not been able to decipher the flashy web design on your p...
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| High Expectations And Over-rated Promises: |
| 2008-04-17 06:02:00 |
Search Engine Watch reported a legal case last week that again raised the subject of standards and search engine optimization. The SEO agency that was being sued, Internet Advancement, was penalized for offering services that they did not fulfill.For instance, the company claimed to have a 96 percent success rate with over 47,000 clients, claims which were absolutely false. They also reverted on their promise of securing a position in the top 10 search engine rankings.In my opinion, they are bei...
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| Smart Microsites: |
| 2008-04-16 07:29:00 |
Microsites usually bloom around holiday time or around an occasion or celebration. Remember the ElfYourself campaign by OfficeMax that elfed-out everybody in America couple of years back? These handy web pockets can perform any function from carrying out a political campaign to assisting a corporate launch. Distinguished by the less pages (anything from 1-10) in a microsite, it is perfect if you are thinking of spending online marketing money for some exclusive branding. Many business websites ...
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| The Profit In Consumer-Generated Media: |
| 2008-04-16 01:30:00 |
Perhaps one of the best things to happen to online marketing, consumer-generated media (CGM) or user generated content (UGC) has taken a strong hold of those working making a living on the Internet and off it.Also going around by monikers like Online Consumer Word-of-mouth and Online Consumer Buzz, ClickZ, the guys who have helped standardize the concept, believe CGM promises a 30 percent annual growth.This brilliant aspect of website promotion and online marketing finds a voice in everything fr...
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| Where Will Online Retail Take Us?: |
| 2008-04-14 08:34:00 |
Everybody has glowing predictions for online retail in 2008, and the slack U.S. markets aren’t affecting it one bit so far. Responsible for a mere 7 percent of total online sales, retailing on the web has its uses. For one, it has the power to reach out to millions of people who log on to the Internet for purposes ranging from the latest culinary marvels to banking in an online bank. A chance advertisement on a website may have the potential to clinch the biggest deal of the day for a retail...
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| Online Reputation Management: |
| 2008-04-11 06:37:00 |
A proactive approach to your brand’s identity is the best way to preserve the online reputation of any small business or large organization. Management">Reputation management is a sector that a business simply cannot ignore, even more so if it is an online marketing and SEO company. One of the main aims of a search engine marketing company is to keep the website that is being promoted featured in the top-most rankings of a search engine. Part and parcel of this endeavor is to track down any negative impr...
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| Standards, Trademarks And Online Marketing – Are We In Threat Of Extinction?: |
| 2008-04-10 03:26:00 |
Two incidents making the rounds of search engine optimization circles currently have search engine experts and Marketing">online marketing professionals contemplating this question.The first instance I’m referring to is the stand the U.K. is taking against unfair sales and marketing practices. Conscientious consumers would breathe a sigh of relief but then what kind of Internet marketing and advertising would they be exposed to?Because as it happens in most cases to do with the web, blogs too are include...
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| Local Search And Search Engine Optimization: |
| 2008-04-09 07:04:00 |
Local Engine">search engine optimization has been found to be especially handy for small business owners and those looking for a limited, localized reach. The reasons could be varied and could range from a small budget to targeting a section of the populace or a service that could work only in that particular area. Certain local SEO’d blogs can be seen to include grammar-throttling keywords like Boston accountants rather than something more natural sounding like accountants in Boston. When the SEO fo...
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| Virtual Stores And Online Marketing: |
| 2008-04-03 08:28:00 |
The retailing giant J.C. Penney is touted to be the largest online department store on the Internet and in the world. On the Internet you can’t get any larger or successful than that! In 2006, the organization had a promotion where they recreated their online store at One Times Square.Pulling off an expensive stunt like this, even if it is for advertising reasons, seems to contradict the entire aim and purpose of Marketing">online marketing. When businesses build a virtual store to push their product or ...
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| Agents Of Rapid Recognition – Blogs And Social Networks: |
| 2008-04-03 08:26:00 |
Lily Allen, the talented British singer won this year’s NME award for the “Best Band Blog”. The outspoken singer established a MySpace presence in 2005 when her record label couldn’t find the time to support and market her music. The demos which she posted on her blog attracted stupendous popularity and shot her to fame with at least 500 limited edition 7" vinyl singles of her song rush released.The Lily Allen website too has a ton of cool stuff that would appeal to youngsters like MySp...
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| The Search Engine Relevance Of FFA Links: |
| 2008-03-20 07:03:00 |
Current Engine">search engine popularity statistics point out to Yahoo! being a 17.4 percent drawer of search engine visitors with Microsoft following with 9.2 percent. Along with Google, the big three rule over 95.5 percent of the total web traffic.Quite naturally, search engine optimizers and online marketers tend to crank up their marketing efforts keeping these three search engines in mind. However, just because the big three dominate the search market, it doesn’t mean that they implement the same...
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| Marketing Free Viruses: |
| 2008-03-20 06:58:00 |
A lot of people will recall the elaborate viral marketing campaign that was created for the ABC television series Lost. The Lost Experience garnered support from a host of prominent business presences like Monster.com, Verizon, Sprite, etc. The perceptions of television viewers world-wide were certainly grabbed by the horns, so to speak, by this series which in itself was an unusual television concept to begin with. That’s what viral marketing is all about- difficult to box into a set defini...
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| Search Engine Marketing – Why The Economy Won’t Get It Down: |
| 2008-03-19 03:48:00 |
Competition in the virtual world is as much of a cut-throat type as it is in the offline world. When accessibility to the Internet became easier for the public thanks to improvement in digital technology and a lowering of costs, a lot more people realized just how easy it would be to tap a few words to someone halfway across the world, than lick an envelope and post it. Engine">Search engine marketing or SEM harnessed the power of the Internet which relied heavily on the thirst for information requeste...
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| The Intelligent Blogger: |
| 2008-03-19 01:36:00 |
Aseem Kishore of Online-Tech-Tips.com wrote an incredible guest post on ProBlogger which I simply cant stop thinking about. He let out a startling POV when he stated that one of the reasons his blog met with tremendous success was “because it mimics many of the traits of other successful bloggers”. Now, one of the first things that came to my mind when I read this was wow, this guy is actually talking about plagiarism! But when I read on, (as you should do as well) I realized just how far f...
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| The Gist On Technical Writing: |
| 2008-03-06 02:34:00 |
The Society for Technical Communication is the largest technical writing association and defines the term as "The process of gathering information from experts and presenting it to an audience in a clear, easily understandable form." In order for a technical writer to do so, the subject matter expert or SME cannot be ignored. The SME is an important component of the technical writing process. It is usually an expert on the particular subject or the creator of the subject that is being written...
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| Directory Submission And Diligent SEO: |
| 2008-03-05 07:24:00 |
Directory submission is good for business – it’s an accepted fact. Search engine optimization holds the reins for a business online and to a large extent does a lot more than simply hold the reins. It gives direction to a business service or product in the virtual world.When combined with some first-rate directory submission work, SEO ensures that a website is visible to more people than the team that created it. Loosely compared to an enormous reference library, a web directory is the one...
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| Hyperlinks And Intelli.txt Links: |
| 2008-03-04 03:39:00 |
The different links contained within online written text all have a different story to tell. These links or hyperlinks always point to another website or webpage. If they don’t, you know that the content creator and search engine optimizer have done a very bad job. The basic ones that matter the most are the inbound links and the outbound links. The former refers to linking done a manner as to attract traffic to the website, and the latter is generally inserted in order to connect to anothe...
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| Rich Internet Applications (RIAs): |
| 2008-03-03 23:30:00 |
You must have come across them. They are rather ubiquitous on the WWW and occur wherever there is a certain level of asynchronous communication with a server, a web browser and a neutral platform. Rich internet applications have the sophisticated look and functions of desktop software, but the difference lies in the fact that they are honed to be operational on a web page. Their prominence has been triggered by web designers and even novice designers applying technologies like Flash and Ajax Fr...
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| Press Releases That Are Immediate And Last Long: |
| 2008-02-24 23:16:00 |
Press releases are one of the best ways in which some good public relation functions can be accomplished by an organization’s marketing team. They inform, educate and advertise any new products or services that may be launched or have been launched in a very cost-effective manner. Press releases have been issued by businesses since the establishment of print communications and their use in the virtual world are just as important as and possibly more valuable than the former. According t...
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| Web Designing, Computer Games And Online Games: |
| 2008-02-22 07:15:00 |
‘Spore’, a computer game based on evolution, has bagged critic awards even before its launch and is one of the most hotly anticipated games of 2008. The hullabaloo is partly due to its creator being the mastermind behind the famous SimCity computer game which took the gaming world by storm in the late 80’s and went on to become the bestselling computer game ever. Graphic designers and Flash animation designers work on similar lines more often than not. As in computer games where an elem...
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| Do Your Online Marketing Strategies Include Mobile Users? |
| 2008-02-21 06:47:00 |
The launch of the Apple iPhone added greatly to the aspect of versatility that appeals multitudes of cell phone users. Its easy-to-navigate UI teamed with a lot of handy applications that were built to add value to the phone made it a hit among users. There are more players in the field as well who have made it into consumer shopping carts like the Nokia N-series and E-series models, HTC, etc. and the like. Carriers like AT&T and T-mobile have usage plans that barely hamper users from mak...
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| Catchy Online Promotional Materials: |
| 2008-02-20 04:24:00 |
Networking in the real world and networking in the virtual world are both very necessary undertakings for the image maintenance of any business. In the real world, attending a corporate dinner can provide a chance for establishing business alliances as much as would a cocktail party at the Club. Online, the instances to mingle among business partners are abundant and if you or your online marketing team is inventive enough, the possibilities can be endless. The best thing about Internet marke...
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| Marketing On Different Search Engines: |
| 2008-02-19 05:57:00 |
With Google’s 80 percent dominance of the total web searches constantly reiterated by web analysts and experts, it seems natural to assume that pleasing this particular search engine is the main aim of an SEO. Needless to say, it is not so, at least partly. Recent findings compiled by Compete attest to Google’s dominance (68.9 percent) in Internet search. The findings also point out the secondary position held by Yahoo (17.4 percent), with Microsoft following closely (9.2 percent) ...
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| Crossing Genres: |
| 2008-02-18 07:33:00 |
On the Internet, a business identity can market itself just about anyway it wants to. Smart online marketing fundamentals require and often demand an inter-mingling of various genres of art styles and their presentation. Thus, one can come across a travel and adventure media stalwart like Discovery Channel making use of a Rich Internet Application which can allow site visitors to witness climate change and polar melting in real time. The Discovery Channel has been making use of similar onlin...
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| Flash Vs. HTML: |
| 2008-02-18 00:19:00 |
While the popularity of Flash is well established in the web design community, it’s functionality in the online marketing community is heavily argued. This argument has made a lot of web developers ponder upon its use. The highlight of Flash is a dynamic interface, one that is constantly changing and at times interacting with the user. A lot of websites who take the Web 2.0 meme really seriously go for complete user interaction with the help of Flash templates and Flash animations. Cri...
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| What The Writers Strike Holds For Internet 2.0: |
| 2008-02-18 00:17:00 |
The Hollywood Writers Guild strike that ended last week has been the longest strike in 20 years with the participation of 10,500 writers on the first day itself boosting the cause. The bone of contention for the writers has been copyrights and royalties from movies and TV programming distribution on the Internet, of which they were not a part of. The agreement that lead to the end of the strike reportedly confers a flat fee of $US1,200 for content that is streamed online for the first two ye...
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| Get Help From Behavioral Targeting: |
| 2008-02-15 05:45:00 |
A buzz-word from 2005 is still pretty relevant two years down the line for online marketing professionals and the eMarketing community. Behavioral targeting refers to the phenomenon of increasing a marketing campaign’s potential to succeed using the data collated from an individual’s online search method and search engine browsing behavior. Many online marketing professionals make use of such systems in order to understand the appropriate manner in which consumers can be handled. Website...
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| Animated Worlds And Visions: |
| 2008-02-15 05:43:00 |
Ages ago optical illusions held tremendous fascination for the ancient Greeks. Centuries down the line, they yet hold the human mind in a strong grip inspiring many architectural masterpieces and works of art. The animations used to make cartoons and films are the manifestation of the optical illusion of motion caused due to the phenomenon of persistence of vision. Modern animated images were initially executed using writing and drawing tools and paper. But this changed with the growing infl...
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| The Sale Of The Season – And Finding Success In It: |
| 2008-02-15 05:42:00 |
There are few times in the year when some retailers and businesses positively rub their hands in glee. Starting from the New Year and moving on to special days like Valentine’s Day and holidays like Easter, Hanukkah and Christmas, the reasons retailers have to celebrate are more than the average man. Seasonal marketing as it is generally known as, finds a lot of followers among the travel and tourism industry, luxury goods and gifts, clothing lines, and the hospitality business. The market...
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| Google Poisoning – Harmful SEO: |
| 2008-02-13 23:04:00 |
Not all search engine optimization is ethical and organic. Offers of getting a website designed, running and generating revenue within a couple of weeks abound on the Internet, some boasting of lofty claims like a $2000 worth ‘big’ SEO package with ‘guarantees’. While such packages might be a bargain for small businesses, they are best to be ignored by SBO’s and big organizations alike. The main reason for this advice is the techniques that these so-called SEO’s implement, most o...
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| Getting The Most From Your Competitors: |
| 2008-02-12 03:39:00 |
In a previous post I mentioned an important job which webmasters cannot ignore as part of their duties. Competitor deconstruction and analysis are natural precursors and requisite follow-ups respectively, for effective search engine optimization and online marketing of a business. Upon observation there will be certain SEO techniques which will be more obvious than the others implemented on a competitor website. For instance, the style of navigation used on a website marks it as either searc...
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| Big Dreams For Your Small Business? Here’s Help: |
| 2008-02-12 01:28:00 |
Business">Small business owners (SBO’s) and professionals face tough competition in the virtual world, especially in fields that have a lot of demand and face an excess of exposure like real estate, clothing, design, food, travel and tourism, etc. While the big names in these businesses draw traffic on the basis of already established reputations, businesses that are looking for a break into the market find it difficult to establish a strong root. This is why you have professionals in the busin...
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| Decoding The Webmaster: |
| 2008-02-11 07:14:00 |
Being a webmaster is a very complex job as it involves every aspect of a website and numerous responsibilities. The concept, website design, web development, online marketing, maintenance and competitor analysis are just a handful of terms that summarize the duties of a webmaster. Most webmasters go on to become web hosts and by the time they assume this responsibility they are proficient in almost everything that the team under them has knowledge of.From the selection of a domain name to i...
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| Search Engine Submission – May It Rest In Peace: |
| 2008-02-11 06:20:00 |
Once upon a time… Engine">Search engine optimizers used to market a website by first introducing it directly to the major search engines. They used to do this because search engines then took time to come by their website and they preferred going up to the search engine than waiting to be approached by them. This would be more of a hassle than help for a website as webmasters and search engine optimizers had to do search engine submissions (SES) every time the web page or website was updated....
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| Your Unique Domain Name: |
| 2008-02-08 04:13:00 |
There are some web host providers who offer site building tools, website designing options, search engine optimization and online marketing as part of their services. Domain name registration too is thrown in the package to complete the deal. The last option is very important as the business of web domain names have taken a momentum of their own in recent years. The domain name of a particular website refers to the name that identifies a website and is always present in the URL. Domain...
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