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| 100 tips to optimize a retail ecommerce website |
| 2008-07-02 08:15:35 |
General: Get your senior management’s support and commitment on your efforts to improve your website. Identify the changes required and build a good operations team. Always remember that your goal is to sell products through your website. Set achievable goals for every webpage.Make sure you have an about us page filled with your company’s information. Set a key...
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| Google dominates search in January |
| 2008-06-24 07:53:50 |
The leader is always magnificent, Google is no exception to it. Google is the “fastest growing company in the history of the world.” – Times of London, 1/29/06. Google has definitely taken a lead over its competitors in terms of search market share. According to Nielsen Online data for January, even if Microsoft Corp. and Yahoo Inc. join forces, they would only have half of the market share of the giant leader Google Inc. Nielsen says, U.S. internet users alone have searched on Google 4.2...
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| A New Era in Online Shopping |
| 2008-06-24 07:50:06 |
Forrester Research Inc., a research and advisory firm, says that retailers’ priority this year is enhancing their websites’ usability. According to a study conducted by Megan Burns and Forrester analysts titled “Customer Experience Spending Intensifies in 2008,” more than 80% of respondents believe that usefulness, usability, and enjoyableness of the online experience are more important this year than they were in the past. Moreover, 83% said that adding online functionality has become ...
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| 12 Ways to Win Over Your Online Shopper! |
| 2008-06-24 07:41:51 |
Informative ContentContent is the monarch! Informative and comprehensive content rules the roost when it comes to buying decisions. The content should have correct facts, simple language, and a good flow. It should not be too long or too brief. Content is the key to unlock the treasure of conversion. Understand your audience and write the content for them. Best Product PriceEvery shopper wants more bangs for their buck. Buyers look for sites that offer the best deal for their pocket. Be awa...
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| I get traffic, but NO conversion |
| 2008-06-24 07:41:24 |
Most online retailers and internet marketing professionals invest time and money on driving traffic to their website but all strategies end right here. They never think of encouraging a shopper to navigate from one page to another. In other words, online retailers drive traffic to the home page or product page with least or no site/page objective and finally end up in increasing the bounce rate. Due to this negligence, all traffic g...
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| Exclusive Father’s Day Web Pages |
| 2008-06-24 07:40:27 |
Father’s Day is approaching near. On this special day, people would love to gift something special to their fathers. I googled “Father’s Day Gift” and found several gift websites. The top 5 websites for this keyword are: (No.3 was a News Result. So I deliberately ignored it) Gift.comGourmetgiftbasket.com Iwantoneofthose.com Redenvolope.com Gettingpersonal.co.uk Two good things caught my attention in these websites. One, they all have a web page exclusively designed for this s...
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| 25+ Retail Web Sites and their Performance during the 2007 Holiday Season |
| 2008-06-24 05:56:18 |
Keynote Competitive Research, the industry analysis group of Keynote Systems, came up with the U.S. Holiday Impact Study that monitored the technical performance and service levels of 26 leading retail Web sites during the 2007 holiday season. According to Ben Rushlo, senior consulting manager for Keynote’s competitive research group, there is an overall improvement in performance of sites across the retail industry as compared to last year. The study included leading sites across all major r...
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| Total sales of goods at eBay.com in 2007 reached $59.35 billion |
| 2008-06-24 05:55:44 |
eBay is one of the net's four horsemen, the others being Yahoo, Amazon and Google. Though there are opinions that ebay has a less attractive environment for sellers and buyers, the company’s earnings say a different story. Ebay's earnings have drawn attention to Internet Tech Sector.Total sales of goods at eBay.com in 2007 reached $59.35 billion, showing 13.1% increase from last year. The gross merchandise volume or GMV of ebay’s fourth quarter sales was $16.21 billion, an increase of 12% fr...
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| cheap ways to build back links to your product/Category page |
| 2008-06-24 05:53:24 |
Building links to the product page has dual advantage...1. You get direct visitors to your website/page2. Search engines love links and probably would rank the product page well in SERP. I can second guess the thought plaguing you, “link build is not an easy task”. Yes, I agree. Link building is tough; it requires lot of patience, hard work and consistency. But once the campaign is done successfully, you’ll get a lot of traffic because it’s the trump card for high search engine ranking.I...
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| "Online Shopping"- the way of the generation next |
| 2008-06-24 05:50:03 |
A global online survey conducted by Nielsen on online shopping habits reveals a 40% growth in online shopping market in the last 2 years. More than 85% of the world’s online users have started to purchase via internet. In the past one month, more than half of the net surfers have bought a product online. The survey highlighted:1. Surprisingly, South Korea stands first in online shopping, where 99% of the citizens with internet access have purchased online. It is followed by UK (97%), Germany (...
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| Customer reviews “Trump card” for online retailers |
| 2008-06-24 05:45:33 |
Customer product reviews popularly known as user generated content provide a competitive edge for any retail site. It acts as a “Trump card” to pull in more customers to your shopping site. It can be considered as a factual ad campaign that has its own value and plays a vital role in decision making process of customers.A recent survey conducted by E-tailing group inc. on 50 odd online retailers showed the following results. 58% of the retailers said that there has been a good customer respo...
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| Price Grabber for sale - ANYBODY INTERESTED??? |
| 2008-06-24 05:44:31 |
It has been less than three years since Experian, the credit-checking giant has bought the price comparison website Price Grabber for an approximate amount of $500 million. Recently, Experian has been hit by a credit squeeze at banks and experiences downturn in fortune, so it has decided to put Price Grabber on the block.According to Sunday Times, Experian has appointed Allen & Co, an American boutique advisory house to find buyers for Price Grabber. City sources said that simultaneous sale ...
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| iTunes - The Second Top Music Retailer in the U.S. |
| 2008-06-24 05:43:53 |
iTunes is Apple Inc.’s online music retail store. Recently, it has edged out Best Buy and Target to secure the second largest U.S music retailer position. It trails only behind Wal-Mart, a giant in the retailing sector. NPD Group Watch Survey, a market research firm, released statistics that support this ranking. Their data revealed that more than 4 billion songs were sold by iTunes in 2007. These sales were based on a 12-track CD equivalency for song downloads, excluding all wireless transa...
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| Creative marketing |
| 2008-06-24 05:37:09 |
Watch this interesting video made by Invisible Shield; a company that makes scratch protection covers for gadgets.
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| Online Retailers realize their Conversion Goals through Brand-driven Traffic |
| 2008-06-24 05:36:43 |
According to a study by Engine Ready, a San Diego-based search marketing firm, visitors who come to a web site by directly typing in a URL or bookmark constitute the most valuable traffic for an online retailer. The result was based on a study of traffic to 27 retail sites for a period of 2 years and was analyzed in terms of four types of site visitors--direct access, referrals (via links from other Web sites or email), paid search and organic search traffic. "Visitors arriving via direct acces...
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| Plastic: The Online Payment Method of Choice |
| 2008-06-24 05:35:30 |
JupiterResearch employed Ebillme, an online payment service provider, to conduct a study on the factors which online shoppers take into consideration when choosing how to pay on the Internet. The study revealed that online card users care more about fraud protection, product and service guarantees, and getting the best price than earning points or rewards.Among the 2,700 consumers who were surveyed, about 81% of online card users stated that liability protection was their top priority. Ironicall...
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| Internet retail rely on The Search King - Google |
| 2008-06-24 05:30:59 |
Amazon.com has always played a revolutionary role in determining the operations of e-retailers. But, when marketing web sites are taken into account, Google takes the upper hand. It has added to the growth and prospects of the e-retailers. Since its commencement, Google has given sole importance to customers, not to the publicity returns; even a paid advertisement is search dependent. Through this attitude, Google has won hearts of millions of customers and has become the top search engine worl...
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| Google is TOP again |
| 2008-06-24 05:30:21 |
HITWISE, an online competitive intelligence firm announced the search engine market share in the United States for April 2008. Refer the above chart to see the percentage of share own by major search engines Google, Yahoo, MSN, ASK and other.It is clear that even if yahoo and msn merge together they cannot compete with Google. For more details visit Search Engine land and HitWise
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| CLASH OF THE TITANS – A Battle for Supremacy |
| 2008-06-24 05:29:49 |
The rivalry between Microsoft and Google is nothing new and it looks like a never ending battle between the two Goliaths. Google has been giving Microsoft a run for its money, with its innovative ad market and an extensive search resource. The First Step: Microsoft, in its effort to outrun Google had earlier tried to acquire a potential ally - Yahoo! Inc., but Yahoo! wasn’t ready to sell all of its stocks to the software giant. This turned out to be a big blow for Microsoft. The Latest Rum...
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| Microsoft's New Strategy to Fight Google |
| 2008-06-24 05:29:22 |
The software monster, Microsoft is all set to launch its new product “MICROSOFT LIVE SEARCH CASH BACK”. This program will offer “Cash Back” to online shoppers who search products on LIVE Search engine and then make a purchase. There will also be a major shift in the advertising model from CPC to CPA, which would entice online advertisers since they have to pay only if the purchase takes place. Unlike pay-per-click, the advertiser need not pay if the visitor does not complete the transact...
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| Best Buy, Geek Squad and FixYa jointly offer free online tech support |
| 2008-06-24 05:27:23 |
A consumer buys a product for an exorbitant amount. The device after working for a short span of time spurts and coughs to its untimely death. He doesn’t know who to run to for help. This is a dilemma faced by a consumer quite often than not.Most manufacturers offer fancy stuff but inadequate technical support through their websites. Even if a manufacturer happens to offer some support, the technical jargon used leaves a consumer high and dry. That’s where FixYa comes into the picture. FixYa...
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| If content is King, then who is Queen? |
| 2008-05-22 05:57:04 |
Andrew Heyward Former CBS News president says, "I think there will be a new Darwinism. In an era of authenticity, quality will win out. You're going to see much more emphasis on the highest quality products winning." This theory can be applied to content too. Content, quality content is a sure-fire way to make your website better. Always try to be a step ahead of your competitor. Whatever he does, you do better. He has more content on his site, increase yours. He has more number of keywords? We...
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| Keyword research mistakes you shouldn’t make |
| 2008-05-19 03:52:30 |
Research">Keyword research is one of the most important processes of search engine marketing. It can make or break an online search campaign. Since search engine provides websites and ads that are most pertinent to the search terms (keywords), these keywords should be plugged in properly within the content of the site so that engines can easily identify them to rank the site well in the search result. There are so many complexities involved in keyword research process. Hence, chances of making mistakes th...
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| 12 Sure-Fire eCommerce search engine optimization(Retail SEO) strategies |
| 2008-05-02 00:39:15 |
Although Engine">Search engines have proved to be the traffic generators for retail e-commerce website, but the retailers still remain unaware of this fact. Almost 80% of the retail websites are not Search engine friendly (Source: One up pub). It is astonishing to know that large e-retail companies do not implement the basic strategies of e-Commerce SEO. The meager amount of search engine traffic directed towards them is only due to the popularity of their brand name and/or brand-specific product search...
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| Systemax- Proud Owner of CompUSA.com |
| 2008-03-19 05:27:45 |
Systemax Inc., the New York based electronics marketer, ranks no.24 in the Internet Retailer Top 500 Guide. Systemax, parent of the most popular computer reseller TigerDirect, now adds its competitor CompUSA.com and select stores to its asset list. Systemax acquired CompUSA.com from Gordon Brothers Group LLC, a Boston based investment banking firm, for an undisclosed price. "We believe the value of the CompUSA brand remains very high. The company has a long legacy of value pricing, service a...
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| Online stores generates Web Traffic |
| 2008-02-15 07:27:58 |
The Online retailers should have started experiencing a boom in the business as the customers prefer online stores to compare products and prices rather than crowded shopping centers.Research by Hitwise has found that shopping websites like Emailcash Australia, Trading Post, eBay and Amazon have generated 6.34 per cent web traffic, followed by dealsdirect.com.au and oo.com.au, in the third week of November.The figures indicate that web-based shopping has increased and consumers are now able to s...
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| What is your blog's reading level? |
| 2008-02-15 04:12:01 |
criticsrant.com provides a tool where you can find what level of education is required to understand your blog (Readability of the blog). I immediately checked our blog www.retail-ecommerce.com in the criticsrant's blog readability tool and this is what i found... (See the Image)Blogs are seen as a marketing tool by most of the online retailers. The main intention behind the online retail blog is to make customer aware about the products and services they provide.So, i decided to check the reada...
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| Pre-Christmas Online Shopping Sales |
| 2008-02-15 04:05:52 |
ComScore, Inc., a global leader in measuring the digital world, calculated e-commerce spending for the November - December 2007 holiday season to be 18 per cent greater than last year for the same season. Monday, December 10, also known as “Green Monday,” was recorded as the heaviest online spending day of the season.There was a 33% increase in spending on December 10 in 2006 when compared to the same day in 2007. The least amount of spending occurred from the first of November to the fourte...
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| 2 Hidden Truths About Comparison Shopping Engine |
| 2008-02-15 00:22:31 |
Online retailers still struggle to market their products through Comparison Shopping Engines. To make the best of these vertical search platforms, retailers should understand the significance of comprehensiveness and accuracy of the product catalog in the result page of the shopping engine.It is a known fact that comparison shopping engines manage their own catalog of products and consider comprehensiveness and accuracy as the most essential factors for merchants as well as consumers.Once you ex...
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| Consumers are more satisfied with electronics online shopping |
| 2008-02-15 00:21:50 |
According to the recent survey conducted by Consumer reports divulge consumers feel more comfortable & satisfied while buying the products especially electronics from online stores when compared to the traditional one. This survey is based on more than 90,000 purchases made between January 2006 and June 2007.Most of the customers still prefer to visit brick & mortar players for any major electronics purchase because of more convenience & personal (face-to-face) assistance provided by...
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| “Poor navigation” grabbed 1st position in consumer complaints regarding online merchants |
| 2008-02-15 00:20:17 |
A recent survey conducted by “Harris Interactive” has highlighted “Poor navigation” as biggest problem for online retailers. Nearly 2,420 U.S. adults with access to internet were surveyed online.Around 40% of respondents (consumers) undergone poor navigation followed by error messages (36%), incorrect or confusing information (31%), difficulty logging in 29%, falling into an endless loop (24%), poor search functionality (22%) and being kicked off a page automatically (21%). Results show ...
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| “Quality online content” leads to high conversion rates |
| 2008-02-15 00:18:30 |
A survey conducted by E-tailing group reveals that 77% of consumers’ feel that they were influenced by the quality online content provided by retailers on their website while purchasing. This influence varies from fair to immense level.Nowadays top listed online merchants have started providing rich internet shopping experience to customers by redefining their shopping portal with affluent media, community features and customized shopping pages.Mr. Lauren Freedman, President of Chicago-based E...
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| 10 Commandments to DWINDLE e-Commerce Retail Sales |
| 2008-02-15 00:16:20 |
Thou shalt not Add TOP SELLING PRODUCTS in the home page.Product Content/Description Optimization for search engines is waste of time.Get links from irrelevant website. Thou shalt not run Pay per Click Campaign (PPC Marketing).Thou shalt not make short and quick checkout page.You are running business for profit, so don’t offer free gifts, coupons, discounts, etcMake false promises like fast shipping, free shipping, etc…Data Feed Optimization and submission takes lot of time so don't optimize...
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| 77% of online consumers' complaints against poor content |
| 2008-02-15 00:15:18 |
A survey conducted by The E-Tailing Group and ARS eCommerce Inc. has found that Content is the King in terms of consumers perception of e-commerce sites. Out of 1000 consumers took part in the poll, 77% has said that they lose interest on shopping with an online merchant because of poor quality of content in that website. E-Tailing Group & ARS E-Commerce’s Online Content Impact Survey defines content as descriptions, copy, images and tools present on a retail site. The majority of the surv...
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| Online spending up 19.6%, comScore reports |
| 2008-02-14 23:59:16 |
A report by comScore Inc., a web measurement firm proves that the holiday season remained strong for Internet retailers last week. This report reveals that the online sales reached $4.58 billion for the week ended Dec. 7. This is 19.6% increase against the $3.83 billion during the same week in 2006. For the holiday season overall, in the month of November, sales has increased to $18.01 from $15.24 billion during the same period last year.The comScore has found that Thursday, Dec. 7, was the heav...
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| More Product Information = Higher Conversion Rates |
| 2008-02-14 23:56:12 |
Web site owners want to drive traffic to their respective sites by providing viewers with the best site experience. So the million dollar question is - what would make shoppers visit and re-visit a site? Is it the content, graphics or other factors, like easy user interfaces, that contribute towards better web traffic?The results from a Jupiter Media Metrix study provide quite an interesting insight:- Only 20% of respondents would visit a site more often if it had rich media enhancements.- 40% o...
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