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| Unique Visitors: 0 |
| Total Unique Visitors: 0 |
| Visitors Out: 167 |
| Total Visitors Out: 167 |
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| On the Finding of Help and the Getting of Answers |
| 2008-02-29 14:49:55 |
As we recently posted, FeedBurner's integration into Google is moving along. We've got our coding hats on and are hard at work to get the essential product pieces where they need to be.
However, one somewhat-below-the-radar part of FeedBurner's integration that is already showing up as part of google.com is our new Help Center. (Well, "new" as of late 2007. We admit to being a touch slow on the draw with the PR on this one.) We point this out to show that migrating to a Googley-er tomorrow isn't strictly tied to FeedBurner charts 'n graphs 'n numbers. It used be difficult to find answers; a popup window here, a Forums post there, a blog post over yonder. The Help Center brings sorely needed structure (and searchability) to a bunch of resources that were largely scattered about before. You can now find topics like "What is a Subscriber? How does FeedBurner tally them?", and "Is there a feed file size limit?" in just one place. (We've still got nothing for you on "How can I avoid jury ...
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| Saturday Subscriber Count Drop? |
| 2007-11-04 10:05:08 |
Update II (10-Nov-2007): Hopefully you're seeing Feedfetcher stats again in your subscriber count report for November 9th. Not all feeds may have their numbers back yet, but all should be restored starting with today's numbers, which will be summarized tomorrow morning, 11-Nov, CST.
Update (9-Nov-2007): We are aware that Google Feedfetcher has not reported subscribers for most FeedBurner feeds for the November 8th reporting cycle as well. FeedBurner is in direct contact with the Feedfetcher team and while we know the issue isn't yet resolved, we will post another update to this once we have an answer. Also, just to confirm, there is nothing about your FeedBurner account or feed settings that you should change at this time. Hang in there; we're on the case!
If you saw your subscriber count drop precipitously in your Saturday, November 3rd summary from FeedBurner, the reason is that specific subscriber stats from Google Feedfetcher were offline because this service was apparently out late with friends on Friday night, and well, it completely slept through Saturday. It appears to have rallied, however, and amid firm declarations of "I'm never doing that again", Feedfetcher has started diligently reporting subscriber numbers to us, early this morning Pacific Time. FeedBurner publishers' subscriber counts should be closer to what you'd normally expect starting with reports that will be available on Monday morning.
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| AdSense Integrated with FeedBurner Site Ads |
| 2007-10-31 16:00:00 |
There's really nothing spookier than hollow, empty ad spaces rattling around your blog and/or web site, putting no cash in your pocket nor any extra hob- in your goblin. Before you banish these underperforming idlers to some distant house upon a lonely hill, we recommend redeeming them with a chance to boost your earning potential. This Halloween, the FeedBurner development team is asking those of us who do the announcing around here to make note of the now-available integration of FeedBurner site ads and AdSense.
This newly integrated capability — designed just for FeedBurner-powered content like yours — puts relevant AdSense content ads to work on your blog and/or website. (Note: AdSense options for feeds not available at this time.) If you choose to activate this service, you can run a 300x250 or 468x60 text or image AdSense ad on your blog. The ad will appear below the first item on your site and archive pages once you have installed the necessary code. Ad content is automatically targeted to complement your site and you will earn revenue each time visitors click on ads. You can even customize the colors (or use a saved color palette from your AdSense account) so the ad unit fits your site's look and feel. Check out these 300x250 examples below.
You don't have to be part of FeedBurner's ad network to put these ads on your site, but be sure to review Google's policies for participating to make sure your site's content is eligible, as these ads are subject to AdSense terms and conditions. Once you're signed up for AdSense, you can check out all the other ways you can monetize your site with ads near your non-feed-powered content. If you are currently part of the FeedBurner Ad Network (FAN), and you've configured your site to run ads, AdSense ads will be inserted on your web site only when there are no FeedBurner Ad Network ads available for those placements (if you choose).
Get Started
To activate the service, sign in to your FeedBurner...
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| Google Reader Subcription Stats and FeedBurner |
| 2007-10-15 10:07:38 |
Earlier today, the Google Reader team described the new subscriber stats feature now available in Reader's search results. We'll go grab a donut while you take a moment to read the thorough post.
As the Reader team discusses at the bottom of their post, it's important to remember that FeedBurner is aggregating your Google Reader (and Newsgator and Bloglines and...) statistics across all feeds that you may be redirecting through FeedBurner either via your own http configuration wizardliness or through plugins like FeedSmith or maybe even through simple and direct integrations like those in Typepad and Blogger.
We've consolidated subscriber stats from most of the far corners of the feed subscription universe (yes, we are going on record and saying the universe has corners and is a simple geometric shape - we are not yet committing to whether it's 3D/4D/5D, but we are saying it has corners), in order to give you the most complete picture of your audience. There are thousands of feed-reading services with even more services jumping into the distributed media hottub every day (yes, we are going on record as saying it's a hottub, not an ecosystem), so checking your detailed subscriber analytics page within FeedBurner is always a good place to find out where there are new services that are incorporated into your statistics.
Please pay special attention to the information that may be revealed in the new Google Reader subscriber stats as it may point out instances where you have inadvertently fragmented your audience by offering more than one flavor of your feed to the public. No worries, as this is easily remedied. Again, you can redirect any outliers to your FeedBurner feed and instructions for Blogger, TypePad and Wordpress are available.
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| Video a GoGo |
| 2007-10-09 21:00:00 |
Can you imagine adding fun, targeted video content to your site, while earning revenue at the same time? No, really. Picture the majesty, the drama, the undeniable spectacle of it all. Video. Your site. Total togetherness. It's a dreamlike state.
Whoa, snap out of it! This video-makes-money-on-your-site thing is now a solid reality. Google AdSense announced today a new offering called video units. Video units let website publishers choose relevant content from select YouTube partners and have it streamed to their sites within a highly customizable video player. The videos are supported with user-friendly, targeted advertising, both above the video content and within the bottom 20% of the viewing area. Video units are now available in the U.S. for English language websites that are signed up for an AdSense account.
If you want to learn more and see a sample video unit, you can check out the AdSense blog. If you're ready to get started, sign in to your AdSense account. You'll need to sign up for AdSense to take advantage of this new service.
Happy viewing!
This post has been brought to you by Ryan Hayward, aspiring blogger and Product Marketing Manager for Google AdSense.
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| The FeedSmith Plugin: newly fortified as part of this delicious breakfast |
| 2007-10-03 19:41:57 |
This post is a quick note from the foreman down at the FeedBurner ironworks and custom tools depot. If you're a new or longtime user of FeedBurner FeedSmith — our plugin for WordPress that helps ensure you count all of your blog's feed traffic through FeedBurner — there is a recommended security-related update to this plugin for you to download. Here are the details:
Potential security vulnerability
Some WordPress plugins that permit the entry of user-entered values, such as older versions of FeedSmith, can be vulnerable to what is called a "cross-site request forgery." Without getting overly technical, this permits someone to change WordPress plugin settings on your system without you noticing during the time you are signed into your WordPress control panel. And no one wants that.
How to protect your feed
Protect your feed by downloading FeedSmith v2.3, available; download it now. This newest release ensures that the only person who may change FeedSmith settings is the administrative account that is signed into your WordPress control panel. If you are following our WordPress QuickStart guide to get started with FeedBurner, the link to download FeedSmith provided in that QuickStart has already been updated to point to v2.3. To verify the version of the plugin you have, you can visit the "Plugins" tab within the WordPress control panel and look for FeedSmith's entry; the version number is displayed in that entry.
If you currently use FeedSmith on your WordPress-powered site, follow these instructions to update this plugin.Download version 2.3 of the plugin.Sign in to your WordPress admin control panel.Under Plugins, locate the current FeedSmith plugin, and click "Deactivate."Copy the plugin file, FeedBurner_FeedSmith_Plugin.php into your default WordPress plugin directory, wp-content/plugins/Reactivate the plugin by logging in to your WordPress administration area, clicking Plugins, then clicking Activate at the end of the "FeedBurner FeedSmith" ro...
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| Pubvertise Your Live Content to a Wider Audience |
| 2007-08-01 10:15:00 |
They laughed at us in Geneva when we presented our new word to the scientific community, but it's the surest way to describe our latest enhancement to Headline Animator. Publish + Advertise, all in one place (and let's not kid ourselves, "adverblish" isn't going anywhere).
Headline Animator - through its many transformations - is morphing into quite the marketing tool. Why do we continue to call it a Headline Animator when others refer to these things as widgets? Because we are a stubborn people, some would say an ornery people, raised on the hardscrabble plains east of Medicine Hat, eking out meals of corn with more corn, and we say it's a Headline Animator…where were we? Oh yes. For those of you tracking the Headline Animator's evolution via ham radio or this blog, you already know that it helps build your audience by enabling feed promotion on MySpace, other blogs, in forums, even at the bottom of your emails. Or, you can just grab code and put it wherever you think it should go. Leveraging Headline Animator to advertise your content in other feeds is the next step.
How it works
By connecting the simple-to-use Headline Animator service to our world-class feed advertising network we can give content publishers the ability to create their very own dynamic, feed-powered ad units and place them in the feed ad network (all by themselves). No sales folks, no ad trafficking to ensure the creative is current. No speed bumps. Just you and your content, going more places. This is the fast-track method for putting dynamic content in front of an audience subscribed to the most popular feeds on the series of tubes. If the world's top blue-chip advertisers can advertise in feeds, why not you too?
Sample ads
Feed-powered ads reflect the most current headlines from your feed and they can be designed to suit your marketing needs. Create an ad encouraging feed subscription using one of our standard template designs. Or, paint your own canvas by linking to a ba...
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| Flame-Bearing Swag Still Available |
| 2007-07-20 15:49:22 |
We've recently moved into Google's fabulicious Chicago office and brought with us our remaining stock of FeedBurner stickers and buttons. If you are interested in procuring these free delights, please send a self-addressed stamped envelope (or international reply coupon) to our new mailing address. This offer is good until we run out of stickers and/or buttons.
Google
c/o I Want A FeedBurner Sticker!
20 West Kinzie Street
9th floor
Chicago, IL 60610
USA
Here are a few answers to some lingering questions from the original thread:
Can you ship my swag overseas?
We'll send your sticker to the moon if the postage is correct. But to answer the question, yes. We are able to send stickers overseas and can report several successful exchanges from Italy, Malaysia and Japan. Not a peep yet from Reykjavik, but we're cautiously optimistic.
Why don't you save yourselves the hassle and put this stuff on one of those fancy web-based swag fulfillment sites?
What can we say, we're control freaks when it comes to delivering the goods. Besides, we like receiving your cards and letters and save them for posterity. Offline marketing continueth!
What's the postage for [insert your country here]?
Unfortunately, we don't scale well, so you're going to have to figure this one out on your own. A few helpful commenters suggested stamps.com as a resource for calculating U.S. postage. You can also use this postage rate calculator. The weight of an average FeedBurner sticker package is approximately 0.3 oz, based on a standard-sized envelope. The number of FeedBurner stickers that can fit on the head of a pin is still hotly debated.
Why is this a limited offer?
Supplies are, sadly, limited. Should the public start demanding embroidered beanies or highball cozies en masse, we'll talk again.
Keep those flames a burnin'!
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| FeedBurner Integration for Blogspot Blogs |
| 2007-07-11 17:00:00 |
Hot on the heels of last week's much-ballyhooed free FeedBurner for everyone, we are very excited to announce the immediate availability of one-click redirection for Blogger Blogspot blogs (note our fine use of both alliteration and first syllable congruence).
If you host your content on a Blogger blog with a blogspot.com address (or use Blogger's “custom domain” feature), you can now redirect your native Blogger feed to your FeedBurner feed (quite easily, might we add). Gone are the muggy, languorous days of wrestling with "autodiscovery" tags in foreboding corners of your Blogger template code or hacking through this tangled discussion thread for a glimpse of configuration clarity. Starting right now, you just log into your Blogger account, select Settings | Site Feed, enter your FeedBurner feed address and click "Save Settings." Zap! Pow! Kraaakkkk! Now you've got the complete picture of how your content is being consumed out here, out there, out everywhere.
Why is redirecting so important?
We're glad you asked. By redirecting your feed, you can get a true picture of how many subscribers you have. Some of you might even see a few more subscribers magically appear, though results will most certainly vary. Why so? Sometimes, publishers inadvertently fragment their feed audience by offering more than one feed address on the blog itself or within their autodiscovery tags (the method by which feed readers automatically detect the address of your feed for syndication purposes). This results in some subscribers not being counted, and no one wants that in a world where everyone should count for something. By redirecting your feed, you can consolidate any straggler subscribers and greatly improve your ability to effectively measure your audience.
Getting started
Our Blogger QuickStart guide has been updated to include all the necessary info for redirecting your feed. And, since you've made it this far in today's post, now is a good time to let y...
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| FreeBurner for Everyone |
| 2007-07-03 10:00:00 |
One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, "more for free!" Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.
FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the "Item Views" checkbox to activate these PRO features.
MyBrand
The MyBrand service (also PRO-level) is located under the "My Account" tab after you've signed in. MyBrand lets you maintain consistency between your feed address and your hosted website's domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the "My Account" link in the upper left-hand corner, and then click "MyBrand". Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you'll be playing around with in order to successfully activate MyBrand.
Previous "PRO" customers will not be charged for the month of June 2007 and beyond. Also, after newly activ...
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| It's True-gle! |
| 2007-06-01 12:55:00 |
Unlike the rumor that FeedBurner is nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.
FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.
This is one of those posts in which there's so much to say that it's difficult to know where to begin. We want to start off by highlighting the whys, wherefores, and whatnots for our publishers. FeedBurner has always been a publisher-centric company. We built the company around a central theme and hypothesis that distributed media present publishers with immense opportunities as well as spiraling complexity.
The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds present a simple and ubiquitous opportunity for publishers to embrace distributed media, but content distribution standards without metrics, publicity tools, and monetization engines are ultimately of little value to individuals and organizations whose businesses depend on an ability to maximize and measure reach.
There is so much alignment between how we think about publisher services and how Google has executed around publisher services, that we'll try to pick just a few specific areas that we believe are the most compelling reasons for working together:Google's competencies and focus around publisher analytics, distribution, and monetization map perfectly to our suite of services.Publishers want a single dashboard and single source for the metrics that give them feedback about the value of their content and its impact on their business. By combining our market leading feed metrics with Google's market leading site and marketing analytics, publishers now get a comprehensive, 360-degr...
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| MediaVillage Feeds to Reside in Ye Olde FeedBurner-burg |
| 2007-05-23 07:00:00 |
In our fair hamlet of FeedBurner we are very pleased to announce today that Myers Publishing, LLC is now burning feeds and has joined our ad network. It takes a village to raise a compelling collection of commentary and reviews for both TV fans and television executives, producers, writers and stars. And Jack Myers calls that community MediaVillage. MediaVillage.com is where TVland meets Internetland in a top TV Fansite dedicated to enabling viewers to SoundOff to TV executives and talent, and providing ongoing feedback to TV programmers and advertisers on TV viewers’ passions, preferences and emotional connections.
MediaVillage offers criticism and insight with feeds such as Jack Myers Media Report, Jacki Garfinkel's Confessions of a TV Maven, Ed Martin's Watercooler TV, and Savoring Soaps. Loads of show-specific feeds will provide up-to-date commentary and news from popular programs such as Grey's Anatomy, 30 Rock, American Idol, Gilmore Girls, Law & Order, The Simpsons, and lots more.
A new city ordinance prohibits us from having our office monkey sing out the news like an olde tyme town crier, but you can read all about it in today's press release.
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| Jackson Pollock didn't bother with a "Troubleshootize" tab. |
| 2007-05-17 12:00:00 |
Today FeedBurner channels our inner Picasso, as we proudly sponsor the Bernstein & Andriulli New Media Symposium happening this evening at the Library at The SoHo House in New York City. Bernstein & Andriulli is an artist management agency that represents all types of imaginative folks like photographers, illustrators, stylists, hair and makeup artists, interactive artists and producers. Today's symposium ponders, "Webisodes, Mobisodes, On-Line Advergaming, Branded and Unbranded Media, Urban Vinyl Toys...What Does It All Mean?" Boy, we wish we knew (hey, we don't have all the answers, but we do know our Monets from our Manets — and our mayonnaise, for that matter).
And with mother nature brandishing her palette of lovely Springtime hues all around us, we thought it timely to present some of our many artistic publishers who are distributing colorful feeds far and wide. Winter, Spring, Summer, or Fall: a FeedBurner feed is always in Cézanne...uh, season.
Take Vernissage TV, for instance. Year-round, this video podcast takes you to art exhibitions and events to provide insight into the social side of the world of art. Gallery Hopper, likewise, is a guide to the best of fine art photography, galleries and events specifically in New York City.
Art museums across the globe are hopping on the blogging bandwagon, as reported by Sebastian Chan of Powerhouse Museum and Jim Spadaccini of Ideum who recently published a study on the issue. Museums artfully burning feeds include the Grace Museum, the Brooklyn Museum, the Elizabeth A. Sackler Center for Feminist Art, Victoria and Albert Museum, and the Smithsonian American Art Museums. Keeping an eye on them all is E-Artcasting, a research project all about sociable technologies in art museums.
Of the "Art Shall Be Both Seen AND Heard" school come several museum podcasts. The San Jose Art Museum has an Artist of the Week podcast, the SFMOMA's Artcast, the Museum of Glass GlassCast, Henry Artcast, and...
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| FeedBurner Adopts Two-Year-Old, Renames it 'FeedSmith' |
| 2007-05-03 16:47:46 |
It's official. We've signed adoption papers for the popular WordPress plugin that seamlessly redirects requests for an ordinary feed (from self-hosted WordPress blogs) to your super-powered FeedBurner feed. This plugin — a toddler in age, but a prodigy with HTTP requests — will be made available directly from FeedBurner as "FeedSmith." It was originally raised by the multi-talented Steve Smith, who's trusting us to ensure its continued well-being.
If you aren't already familiar with this handy plugin, you should know it's a reliable way to track your entire feed-reading audience and can even result in that elusive "bump in subscribers" effect when you first activate it. What the plugin accomplishes, in Steve's own words:Using some WordPress plugin magic, and user-agent detection, this plugin simply forwards all your feed traffic to FeedBurner. The plugin will detect all ways to access your feed (e.g. http://www.yoursite.com/feed/ or http://www.yoursite.com/wp-rss2.php, etc.), and redirect them to your FeedBurner feed so you can track every possible subscriber. It will forward for your main posts feed, and optionally your main comments feed as well.
An older version used to require changes to your Apache server's .htaccess fille; the current version has no such requirements so it will work with any permalink structure you might use. Not only that, FeedSmith is compatible with WordPress versions 2.x and 1.5. In other words, it should work for pretty much everyone who uses a self-hosted WordPress installation. (If you are currently using Steve Smith's original "Ordered List FeedBurner plugin" and it is working to your satisfaction, you do not need to upgrade or switch, but keep in mind any new versions of this plugin will be available directly from FeedBurner in the future.)
If you have a self-hosted WordPress blog and haven't yet redirected your feed, check out our easy-to-follow WordPress Quick Start guide, learn how to install the plugin, and ...
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| Warm Up To a Protected Advertising Climate |
| 2007-04-26 07:00:00 |
Today we announce AdClimate, a new feature of the formidable FeedBurner ad server for blogs and RSS feeds. AdClimate gives marketers and advertisers the power to suppress their ads from being served into content they might deem questionable. By way of example, let's say you have an aversion to the word, "wingnut" and the thought of your ad for pinenuts showing up in a publisher's blog post about the history of wingnuts would be totally unacceptable (hey - who are we to judge?) AdClimate to the rescue. In addition to screening a multi-language default list of inappropriate language, advertisers can submit their own list of keywords next to which they don't want their ad to appear - wingnuts and all. AdClimate is the solution for that awkward adjacency issue that makes advertisers and media planners sink a little lower in their chairs (kind of like lumbar support, but without the foam cushion or unfashionable belt).
If there’s one thing we can say about the content produced by our 393,805 publishers, it's diverse and, some might say, unpredictable. For advertisers, having an extra layer of protection is just the lifevest they need before jumping into the deep end of all that content generated by users. And when we say deep, we’re talking about hundreds of millions of ad impressions from some of the coolest, most provocative and cutting-edge content producers on the Web today. You know who you are.
In the world of distributed media, brands need to be protected which is why the AdClimate concept has been met with very positive feedback from agency execs across the land. One such exec is Tim Hanlon, Senior Vice President, Ventures, at Denuo, the media futures arm of Publicis Groupe who had this to say, "Despite the wealth of quality user-generated content on the Web today, many marketers are still wary of promoting their brands amid the unpredictable landscape of blogs and RSS feeds. As the pioneer in feed-based syndication and advertising services, FeedBurne...
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| The Universal Language of FeedBurning |
| 2007-04-18 15:47:30 |
For those of you playing the FeedBurner Around the World game, please place your left hand on the "Flame Thrower" square while we take a moment to catch everyone else up.
Unbeknownst to the lot of us who've been contentedly minding our stats, stockpiling our reserve of Headline Animators, and tending to our FeedFlare gardens, FeedBurner has quietly spread to the four corners of the earth. For real. We have resellers in Japan, Spain and Russia, our customer base includes thousands upon thousands of feeds from publishers all over the world and our flame-o-con burns brightly for millions of subscribers in 190 different countries. It's irresistable — even Ewan and Charley plotted their route straight through picturesque FeedBurner Country. (Hey, that movie looks familiar.)
In the spirit of at least one burned feed for every online publisher, we are proud to announce the latest enhancement to the FeedBurner.com site: Multilingual support for Brazilian Portuguese, Russian and Spanish. (Stand by for German, Italian, and French, coming soon from the FeedBurner Reparto di Romanze Sprachen et Patisserie). Today, if you enter our site via FeedBurner.es or FeedBurner.ru, you will see FeedBurner in either Spanish or Russian, respectively. To view all language options, select your choice from the new Languages page. (Note our CEO's transformation into the formidable Ricardo “la Perla de Oaxaca” Costolo.)
We would especially like to thank our fine community of translators (a full list appears below). These talented folks localized (and continue to localize - we change things a lot around here!) our site content and then passed the baton to our in-house team, Matt, John, and Alden who then brought it all home. There's still a long way to go, so if you would like to lend your skills to the multilingual cause, let us know today. We're especially interested in Dutch, Chinese, and Hindi. And Klingon. Having spent some time in Canada, we're hoping to be abl...
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