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After acquiring YouTube, it seems that Google won’t stop spreading its wings. Now, it is confirmed that Google has reached an agreement to acquire in-game ads firm; Adscape Media for $23 million! Well, the deal has not been closed yet but most certainly it will.
It has been speculated that even if Adscape hasn’t have a firm position in the in-game advertising market, Google is willing to acquire the company for its interesting technology patents; AdverPlay™. For sure, with Google’s vast resource they could use this technology as a backbone to move on in its new venture in this in-game ad business.
I wonder how Google ads would be displayed in video games. Would it be something like the famous text ads? Imagine playing FIFA 2007 with Google text ads along the side of the field? Anyway, I don’t think that the Google guys would be that dull. Surely they will come out with some cool ideas, right?
Technorati Tags: your blogging guide, Google ads, Adsc |
