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| Articles about Case Study |
| A Case Study in Media Bias | | 2008-08-11 20:09:14 | | There is bias in the media, we all know it and we all accept the fact that the media is decidedly liberal. If the coverage of President Obama’s campaign stops in Europe weren’t enough to convince the last remaining hold outs to the biases of the media perhaps the following stories will help.
One of the [...] | | By: Wake Up America | | |
| | Doba Review part IV - case study | | 2008-07-31 15:56:48 | | The final chapter in my Doba review case study is finally here. If you missed any of the previous segments feel free to catchup below:
Doba Review part I
Doba Review Part II
Doba Review Part III
The purpose of the case study was to test whether Doba is worth the upfront fee and/or monthly investment for an entrepreneur [...] | | By: Startup Addict Musings | | |
| | Using Google Apps: Case Study | | 2008-07-30 19:31:26 | | Jason Slator writes about using Google Apps in his technology blog. Here are few excerpts from posting:"To gain a level of integration we have to rely on the gadgets/widgets on the start page and, whilst usable, this is where this sort of technology shows its infancy as some widgets are better integrated than others and business widgets are mixed in and available together with the leisure and social widgets.""We still have to explore Google Web Pages, Sites and Chat but at the moment I can’t see much value in migrating to Google Mail as Exchange Server and Outlook are working well and OWA is our current preferred solution for offsite email access""The applications have the benefit of feeling familiar, if a little cluttered at times, but a little more integration and intuitiveness in use would make the system more appealing - for example a plug-in for Office for loading and saving documents. In an ideal world a combination of Google Apps and Office Live Workspace would be an ideal ans | | By: Google Apps Today | | |
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| 2007 Case Study; From Academia Thesis To Business Plan; Can You Cut The Mustard? | | 2008-06-19 22:12:00 | | Many folks in modern liberal academia enjoy the sport of dumping on capitalism and condemning the business world. Perhaps they forget that it took a contractor, businessman to build the University in the first place. What is most interesting is that many in the “publish or perish” world of academia truly aspire to be business people.Can these Professors go from Academia Thesis and White Paper writing and get down and dirty writing a Business Plan? Can they cut the mustard? Well, unfortunately professors generally make really horrible businessmen and they cannot compete well in the real world.Yet their authoritative views of capitalism still never change. Thus the favorite quote about business people to academia is; Those who can’t teach.Being a businessman myself I truly believe that, in fact every time I try to put away the stereotype, it pops back up again. Academics other than the Business Professors cannot even write a business plan. Sure they have all sorts of nifty business | | By: Dissertation Writing Guru | | |
| | Islamic Saudi Academy in Virginia: Case Study in Homegrown Radicalization | | 2008-06-12 15:00:21 | | The new report by the United States Commission on International Religious Freedom on textbooks in use at the Islamic Saudi Academy in northern Virginia leaves little doubt that the Saudi government, which owns the school, and school officials use the school as an incubator for their special brand of Islam among the students, to the rejection of moderate interpretations of the Koran which reject hate speech, polarization, and incitement. Yesterday's USCIRF report was actually the fourth since 2003...(read more) | | By: An American Warning | | |
| | Case Study:Google adwords versus Facebook advertising | | 2008-05-09 04:36:34 | | Search Advertising is something that has proven to be very successful especially for lead generation and e-retailers while advertising on Social Media is something that is still in its infancy and is still trying to catch its feet.While Advertising on Social Media Sites like Facebook you can go down to targeting users based on their age, location, education and various other demographic feature while when advertising on Search sites like Google you can target based on location and the keyword the users are looking for. Digital Inspiration has done a comparative study between Google adwords and Facebook advertising and found that Facebook can deliver tons of impressions for a small amount of money but the average cost of visitor acquisition (CPC) is higher for Facebook than for Google Adwords. Here is an excerptGoogle Adwords (Ads were shown on Google search and sites that use AdSense) Facebook Advertising (with a daily advertising budget of $5) Related Reads:Online Advertising Tren | | By: Marketing & technology in India | | |
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| A Customer Case Study of Continuous Integration | | 2008-05-01 06:13:49 | | Shortening the Feedback Loop: A Customer Case Study of Continuous Integration Date Wednesday, April 9, 2008 Duration: One Hour Speaker: Jon Burt - Manager of SCM, Intuit, Inc. Jim Bell - Vice-President of Marketing, Electric Cloud, Inc. Patrick Egan - Publisher, CMC Media, Inc. As more and more software engineering organizations adopt agile development, the need for continuous integration of a build can be a daunting and cumbersome task. Like many firms Intuit has seen a dramatic increase in its software production requirements, from releasing two products in an annual release todelivering multiple products in multiple releases per year. In this webinar Jon Burt, Manager of SCM at Intuit, discusses why and how his team implemented a continuous integration strategy for the QuickBooks line.
| | By: Tech Bytes | | |
| | Case Study: The Drudge Report | | 2008-04-26 17:57:21 | | The Drudge Report is a simple website that provides links to the weeks top news. The site focuses mainly on U.S. political and controversial news. The site is owned and run by Matt Drudge. His claim to fame is breaking two stories before the mainstream media did. First, in 1996 when he broke the news [...] | | By: The WWW Observer | | |
| | Shower Of Blessings - Another Case Study | | 2008-04-18 21:28:31 | | Andrew continued sending me reports/articles based on Shower of Blessings that he performs for many of his friends/clients. I was actually present during this Blessing on Joanna. At least, I have a chance to see how it is done compared to my own blessing when my eyes were closed throughout.Shower of Blessings11th April 2008 4.50pmSubject: JoannaFacilitator: Andrew KhorClairvoyant: Hanny AhmadWe began with a prayer for guidance. I had a strong feeling that I should raise my kundalini and having done so, felt a surge of energy. I was then guided to buka silat – a Malay phrase to describe a series of graceful movements from the Malay art of self defense.I was surprised but I allowed it to happen. Hanny said that she saw a Malay Panglima (warrior) and a handmaiden carrying some flowers. OK, I said, that explained the silat.After the silat, I raised my right palm above Joanna’s head and I rubbed my fingers together as if I was dropping vibbhuti over her head. And Hanny then saw the warr | | By: Spiritual Village | | |
| | lol theme case study | | 2008-04-17 15:01:05 | | I said in a previous post a few weeks ago I was doing a case study on how a theme alone increases traffic. Although for certain reasons, I didn’t say exactly. I must say that it really did increase traffic. I found a pre-done theme, that was a mod of a theme done by Unique Blog Designs. [...] | | By: Shudogg Dot Com | | |
| | | Effective Email Case Study - Expedia | | 2008-04-02 13:30:54 | | Checking my email last night I noticed some ingenious, personalized email marketing campaigns that I think more businesses should consider (including my own). I felt the need to share these as case studies. There’s a lot to cover, so I’ll split them up. Hopefully I can continue to do these case studies [...] | | By: Print This! | | |
| | ecoCamp: a case study | | 2008-03-30 10:57:19 | | Most of my afficionados know that I’ve worked in the past two months at ecoCamp, a BarCamp about the environment, ecology, sustainability and energy. The event took place yesterday 29th of March 2008 in Conversano - Italy. This post sums up what happened before, during and after the event, from an event management perspective. As [...] | | By: Event Management Blog | | |
| | | Case Study - A mid size implementation of Google Apps | | 2008-03-19 09:56:43 | | Was going though a case study published in Computerworld (http://computerworld.co.nz) detailing the experience of a company De Bertoli Wines of using Google Apps in a corporate setup. Here is my take away: Company: De Bertoli WinesLocation: AustraliaSize: 570 employeesPilot Started: in mid of year 2007 with 10 usersRamp up: in September 2007 when entire quality department started using apps to collaborate internally and with staff at offshore packaging plantsPresent Status: Trial expanded to 130 core users Positive Pleased with Google Apps’s collaboration features and version controlImpressed with its integrated calendaring capabilitiesNegativeInsufficient back-up on-site (off-site being Google's server)Low level of support for Standard Edition (of course you need to pay to get support - may be they should have tried with some of the Google Partners) ConclusionSome great collaboration features here. However they need to understand enterprise market and start working towards that | | By: Google Apps Today | | |
| | A Case Study of a Potential 2016 Summer Olympic Games in Cape Town | | 2008-03-09 22:19:00 | | With International Olympic Committee (IOC) expected to announce the selection of Cape Town, South Africa to host the 2016 Olympic Games, the American broadcast networks must recognize how this decision might impact them. First, the general issues of American network coverage of the event will be stated. Next, the challenges of holding the games in South Africa will be mentioned, as well as its direct effect on the American media. Finally, a strategy for obtaining exclusive television rights and broadcasting the event will be developed. General issues of American network coverage of the Olympic Games Television was first introduced to the Olympics in the Berlin Games 1936, where footage was broadcasted locally throughout the city reaching approximately 162,000 residents, (Toohey, 2007). The Olympics were unique in that respect as major sports leagues were fearful that new technologies would negatively affect attendance. Perhaps the reason this was not an issue was the I | | By: Goodnight Canada | | |
| | Confusing Terminologies in Sofware Testing - A Case Study! | | 2008-02-20 09:05:00 | | Couple of days before, I received an email from a blog reader (Lakshmi NSMV) asking me the following query:
“What is Build Verification Test (BVT)? What are the things that are taken into consideration while performing BVT? Is it the tester’s responsibility to perform BVT?â€
At first glance, it did look like yet another testing question that is often asked in software testing interviews (as if | | By: Software Testing Zone | | |
| | SEO Case Study Part 2 & SERP Domination Tactics | | 2008-02-09 11:58:00 | | The second part of our look at our own SEO Demonstration Website, the SEO in Ibiza website case Study Pt II is now up for all those who have been reading up. - The analytics are quite interesting with this one :)We are also touching on another strategy we use as much as possible, for maximising exposure and referrals christened SEO & SERP Domination Tactics, which means different things to different people, but for us is just a way of maximising our exposure from the beginning, spreading risk, and ultimately, when done right, shutting your competition out of the top FOUR spots :)Whilst we cant give away the trade secrets, this may be helpful to some of the Google-challenged out there, and hopefully a different way of approaching things. | | By: SEO Ibiza | | |
| | SEO Demo Case Study Update - Pagerank Lives ? | | 2008-01-29 09:02:00 | | Is our SEO Demonstration Experiment showing Pagerank is alive and well?The Search SEO Demonstration which we are targetting as announced in the SEO Case Study here, and blogged about a few posts ago, has, as hoped in our initial studies of the term, we believe is also now showing a realtime look at the relationship between PR and relevance.This is continuing to back up our feelings that PR, as ever continues to be of importance. If anyone can explain what is wrong in our logic or reasoning with this example, please do let us know. In the Google Search - SEO Demonstration | | By: SEO Ibiza | | |
| | SEO @ Design Case Study & The poor man's revenge on Microsoft!! | | 2008-01-26 20:17:00 | | Just a quick post to announce to ou SEO @ Design Case Study is now up, looking at a little of what's going (and gone) into the launch and SEO & SEM of our own brand new SEO Demo site up until now. We know some of you are studying it, (we can see you :) ...hope you enjoy.And if you're the guy from Canada who spends 23.5 hours a day on the "SEO Packages" page, please click the TALK TO US LIVE FEATURE or we will have to filter your IP shortly to stop the bell going every time you leave and then click straight back in ;)And as a final thought before we get some sleep, at the time of writing this, a visitor just clicked into the site, from this referral search from the search link below. We didnt ever even target this search seriously at all yet ;) but are quite amused to find our humble blog ranking at Number # 9 out of 18 million pages as of 03.38 am Jan 27th 2008 for Microsoft's Free Websites :)We wrote a quick blog post about them here Microsoft's Free Websites basically not re | | By: SEO Ibiza | | |
| | Marketing Case Study ITC’s Bingo | | 2008-01-08 04:22:41 | | Business Standard's Annual Brand Derby has picked Bingo as the most successful launch of 2007. Vodafone was a close second to Bingo for its highly effective simple message: Hutch is now Vodafone. Ten months after it entered the category with its wafer snack brand, Bingo, ITC's foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across the country (Source: AC Nielsen). What made the brand tick let's take a lookResearch: After making the decision to launch Bingo it started by sending a cross-functional team of eight individuals were sent across the country to research the snacking habits of the Indian consumer. After travelling to 14 cities and speaking to more than 1,000 people, the team came back with an insight that Indian consumers were looking for novelty and excitement in existing snacks.Taste: For the recipes, the company went to the chefs in its hotels. The chefs came back with 16 flavours with twists like bindaas masti chaas, chatkila nimbu achar and tandoori paneer tikka-flavoured potato chips, chilli and tomato-flavoured mad angles — inspired by khakras — and other snacks.Targeting: The Company decided that youngsters in the age group of 16-30 are the most experimental and hence they would be the primary target audience.Marketing & Advertising: Bingo touched a chord with consumers through humour and irreverent advertising. On television, the company booked 10 to 15 spots per channel per day on youth channels such as MTV and Star World, mass Hindi channels like Zee and Star TV, and news channels. It also had around 20 spots on a variety of radio channels and advertised in most leading national dailies. In the top-30 cities, over 1,000 outdoor hoardings advertised the product. It also created a website www.bingeonbingo.com with offers, online games, downloads and even mobile games. According to industry estimates, ITC spent close to Rs 100 crore on marketing.Distribution: The Company distributed mo | | By: Marketing & technology in India | | |
| | Ram Gopal Verma-Yeh AAG kab Bujegi?- Case study-Ram Gopal Verma | | 2007-12-09 04:25:12 | | Ram Gopal Verma is/was(whatever way you put it) the director whose maverick madness bordered on the wrong side of genius. If this sentence seems complex, let me tell you that it pales in comparision to the complex persona of Ram Gopal Verma.Ram Gopal Verma's world existed beyond the harra-barra kheth and the boy meets girl and the parents dont approve world. He made films about exploited girls, confused men, underworld, dreadful children, people with stars in their eyes..He captured dreams and nightmare with equal amount of expertise. Satya and Rangeela are two of the movies which still remain so fresh as if they were released just a week ago..Ram Gopal Verma ain't dead and this is no obituary. But his movies are..The tragedy is that he will have to live with the fact that Ram Gopal Verma ki AAG has the undisputed distinction of being the biggest flop of Bollywood in this century (dont look at me, I ain't saying this..it is the critic Amod Mehra reading out of the trade magazines).Director Anurag Kashyap sadly states that just when Bollywood is going places and getting progressive, the man himself who was responsible for the 'liberalization of Bollywood' is getting regressive. Ramu after all had made the sexy Rangeela, which transformed Urmila Matondkar into an actress cum sex-goddess overnight after she gave Bollywood five flops in a row. Ram Gopal Verma's Rangeela also changed the way Bollywood dressed itself. There were no stupid, garish filmi outfits but trendy sexy dresses that revolutionized the sex-appeal of not just Urmila Matondkar but Bollywood itself.Satya followed; critics raved and the masses applauded. The one bullet which pierced the head of Bhiku Matre silenced everyone in the theatres as they secretly wished films were made that could recapture the essence of Satya. No one could better Satya but the man himself who looked into the mechanics of underworld in Company. Ramu then delved into the world of the ghosts and the supernaturals. Bhoot | | By: bollywood trends | | |
| | Olympique Lyonnais Is FT Case Study For Running A Successful Club | | 2007-12-08 23:38:00 | | This weekend's edition of the Financial Times has an article that should be required reading for soccer execs (and indeed anybody who runs a sports club) anywhere. In the Sporting Life column, Simon Cuper lays out the very simple yet logical formula Olympique Lyonnais has used for nearly a generation, with impressive results: l'OL has dominated competition in France, winning the last six domestic league titles, and has also made inroads in Europe against teams from "big three" leagues with several times its budget.I don't want to spoil the article for you, so I recommend clicking on the above link (or this one) to read it yourself. But the formula is really very simple, borrowing the basic principles of investing: spot and exploit market inefficiencies, buy low, sell high, stick with proven commodities and remove all emotion from the equation. (If you didn't know these were principles of investing, you aren't alone; one of the reasons successful investors are successful is because | | By: The Soccer Source | | |
| | | Marketing Case Study Motorola from No.5 to No.2 in 12 months | | 2007-10-27 06:11:35 | | Business Standard features a story about Motorola and how despite India being a Nokia country(Nokia's 2nd largest market) Motorola fought its way through to gain the second spot and an interesting aspect of its marketing campaign is use of a community marketing initiatives and how its spends on online media were more than normal industry trendAnd instead of sticking to the industry average of 0.3 per cent of total ad budget, Motorola’s online spends were 20 times higher.Apart from ads on Yahoo!, the company also developed consumer engagement initiatives through MotoStar.in: Motorola claims to have 98,000 registered users on the site. The article also talks about the use of Oomph factor and Motorola's strategic use of Abhishek Bachchan. You can read the complete article hereThe first norm Motorola broke was in asking consumers to forget features and consider phones for their oomph value.For buyers who had gotten used to hearing “better colour screen”, “better battery life” | | By: Marketing & technology in India | | |
| | | Marketing - A Good Case Study Can Be Your Best PR | | 2007-10-05 19:10:30 | | Potential customers aren’t necessarily impressed with your product - until they realize what it can do for them. So rather than tout all the terrific features it provides, a better marketing strategy is to illustrate how it will benefit them and solve their problems. A good case study is a powerfully persuasive way to achieve [...] | | By: Online Business Alliance & Niches | | |
| | | inevitable. senioritis: a closed case study. | | 2007-09-26 00:30:31 | | It’s that certain kind of lethargy that makes you slouch more than usual, not caring about how bad your posture is or how you’re sitting so low in your seat that you’re sliding off. The sun is hot but bearable when you stay still, preferring to stay in the cover of your wraparound porch [...] | | By: the cloudy dreamer/stacy | | |
| | | Online reputation management-A case study | | 2007-09-04 05:53:45 | | Online reputation management is about setting the wrongs right. Whenever things go wrong, we should look at how we can use the negative bit to our advantage and make it a plus point. To throw more light to this, let us understand through a case study about how a bank worked toward some smart online reputation management, inculcating both search engine optimization and smart PR skills. There was a bank X which ran into some sort of rough weather courtesy disgruntled customers who were not exactly having a high regard for the company. One of them was my friend who was also a person who did not like taking things lying down. He ran an impressive blog in which he wrote really scathing stuff about the bank, and to make matters worse, the posts came up on the front page of the results page of a search engine inspiring a lot many people to add more. My friend wrote in his blog that he had got a phone call from the bank some weeks ago for a ‘gold’ credit card. An executive had come to his place and noted all the details and collected proofs of his income and other relevant details. He was informed of the credit card to arrive by courier in a week’s time. He was promised that he was ‘prequalified’ for the card because he was an ‘esteemed’ customer of the bank. Weeks flew by and there were no sign of the credit card. Exasperated, he called up the bank three times and all the three attempts made a mockery of the man’s precious time. My friend said that he was waiting in the IVR queue on two occasions and just before he was transferred to the executive, the calls would drop. Luckily when this guy did get to speak to a live person on the third attempt, he was informed that he did not stand the chance to get a gold card because he was not ‘qualified’ for it. It was but natural for the person to fume his anger into words and put it down on the blogging software and show it to the world. Of course, he found a lot of fans who had more gory stori | | By: online reputation management | | |
| | Case study off modern manufacturing in an old and historic Industry | | 2007-07-20 09:49:00 | | This is an article summarised from "The Manufacturer.com" an interesting website.....although many of the techniques talked about were in use in the Semiconductor Industry 15 to 20 years ago, but it is still good to see them being applied well in this company who are making an old product new.... David Bailey is factory manger of Twining’s Andover plant where 230 staff are dedicated to the production of specialty teas. The factory shift patterns cover seven days a week to process, blend and dispatch 1.8 billion tea bags and 3000 tonnes of leaf tea each year. The product range is segmented into Classics, which are refined, traditional tasting teas, followed by the more delicate Light Classics. Aromatics are richly scented teas, of which Earl Grey is the most famous example. Then there are combinations of fine teas with fruit or flower flavours, followed by reserve loose tea blends for true connoisseurs. Output from Andover is destined principally for the 120 countries that represent T | | By: Gordon Whyte's Blog of the daily challenges of an | | |
| | PRISON 101 - a special case study | | 2007-07-19 01:31:46 | | As you can see in the pictures below are would-be bandits Anthony Prince, 20, and Luke Carroll, 19. The men, both Australian residents who came to Vail to work during the ski season, pleaded guilty in June to the $130,000 heist, which they pulled off with the aid of unloaded BB guns.See that!? Nice pose or not? They are dubbed the "dumb and dumber" robbers and sentenced to 5 years jail.Before go to jail must know more about prison ok! Please click here for PRISON 101.Now, Let me briefly tell you about the best best prisons in the world.World's most valuable prison - San Quentin State Prison, California. Capacity 3317The land underneath 154yr old san quentin state prison is estimated to be worth $80 to $100 million, instantly making it the most valuable prison in the world. it occupies 275 acres of oceanfront land overlooking the bay, some say the most valuable real estate in the whole country. that got me thinking, what’s the insurance like on these places?World's smallest prison - Sark Prison, Sark, Quernsey. Capacity 2Sark prison is located on the island of sark in guernsey, was built in 1856 and is apparently the smallest in the world. it can house 2 prisoners at a push and is still used for overnight stays - if you continue to play up after that you’ll get shipped off to a proper grown-up jail with corridors and staff.World's most secure prison - Adx supermax, Florence, Colorado. Capacity 550This is the king of all prisons, and I mean the evil king. to be fair, it’s what a prison should be: harsh. even the name means business, supermax prisons being the securest in the world. This ‘high-tech alcatraz’ was opened in 1994 and is home to only the most violent and dangerous criminals in the country. those pesky prisoners have absolutely no contact with each other at any time and spend 22 hours per day in solitary confinement (cell size 7ft x 8ft), leaving plenty of time to consider what to have as their last meal (by the way, mine would be steak, griddl | | By: Engrish 101 | | |
| | A Retrospectacle Case Study: Atari to Playstation | | 2007-07-17 15:53:14 | | I love nothing more than technology with a bit of mould on it. Call me tech-nostalgic, but one has to appreciate the roots of today’s systems and platforms.
That’s why I’ve decided to provide you with a cock-eyed comparison of two game console adverts, highlighting the contrast in advertising angles and technological leaps.
The Atari Advert
An advert from the UK, from around 1982 (open for comment), for one of the earliest generation Atari consoles available.
Not quite the angle “allowed” these days is it? Parents in the 21st century would rather not have their children be encouraged to play games around the clock. Furthermore; “educational”?
The PlayStation Advert
A British PlayStation III advert from earlier this year.
Explosions, action, sex, Clifton Collins Jr, fire, suggested violence, maniacal behaviour and weaponry. Much better.
Comment on "A Retrospectacle Case Study: Atari to Playstation" | | By: Top-notch South African eMarketing blog | | |
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