| Vocational Copywriting | | 2008-08-29 15:08:19 | | By Ray Edwards
Here we will investigate the benefits of occupational copywriting.
There are a great number of benefits as a copywriter. The salary for a copywriter is much higher than the average wage in the United States. In 2005 the magazine Advertising Age said that the average salary for a copywriter was right [...] | | By: Free Shared Mobile | | |
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| Value Based Copywriting | | 2008-05-26 12:47:01 | | Here is my notes taken from Harlan Kilstein's Value Based CopywritingPlease note that this is not a summary, just my inedited notes.EnjoyValue Based CopywritingDVD ONEDVD TWODVD THREEDVD FOURDVD FIVEDVD SIXDVD SEVENDVD EIGHTDVD NINEDVD ONEWhy value based copy?? fees are what you get for creating value? people get paid for advice throughout history.MINDSET CHANGE: You are not exchanging copy for money, you are building value, exchanging value. All discussions is going to be about vale. Value is high = fees are high? Your fees are dependent on what your buyers puts on the value of your work.? Your only job is to convince the buyer of the value of your work.Rookie Errors:1. Not understanding that value determine the fees.2. When you get your first objecting (speed bump) you try to lower the fee. NEVER LOWER THE FEES. Tell them when they are serious the can call you.3. Believing that the client is more concerned about the fee rather than value.4. Failure to make a relationship with the re | | By: E-business Ideas | | |
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| SEO Copywriting Tips – How to Write Great Web Site Content | | 2008-03-24 07:47:00 | | Keyword research: This topic deserves a whole article on its own, but suffice to say that you'll want to base your site content on the keyword terms that you know are most popular among the audience you're trying to reach. There are online tools available that can help you determine the right keywords for your company. Among them are WordTracker and Keyword Discovery. One topic per page: If your company makes 5 different products, you'll need to devote at least one page per topic. Details, details: Each topic should be covered in enough detail that the site visitor can determine whether to contact you for more information. From an SEO standpoint, the more detail you provide on each topic, the more easily the search engines will be able to determine the relevance of your site to that keyword. Kill the sales brochure: Internet users don't appreciate going to your web to find only a sales brochure. Avoid flowery language; it usually signifies a page that's light on conte | | By: What's Up | | |
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| Jay Abraham School of Copywriting | | 2008-02-13 11:04:54 | | If you have any interest in copywriting, here’s a small Valentine’s treat for you. This video shows Jay Abraham in one of his seminars teaching his attendees how they can write a good salesletter. Enjoy this 10-min video and do leave your comments on how you find it.
Related PostsCopywriting Articles by Jay AbrahamOne [...] | | By: Jay Abraham Club | | |
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| Zen Master Secrets for Faster, More Profitable Web Copywriting! | | 2007-08-16 14:01:03 | | This is an article about writing for the purpose of extracting money from people who habituate the Internet. If that offends your delicate sensibilities, then you might as well stop reading right now.
On the other hand, if you're looking for ways to either turn that beautiful whiz bang web site of yours into a money sucking monster... or get paid big bucks to help other web entrepreneurs do the
| | By: Free tips for Successful Copywriting | | |
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| Copywriting Articles by Jay Abraham | | 2007-07-19 19:04:41 | | One of AbrahamClub.com’s readers, Tim Thach, has kindly pointed to us a site which has a few articles written by Jay Abraham on copywriting. These are the titles of the articles:
The 100 Greatest Headlines Ever Written
How To Create A Unique Selling Proposition
How Good Headlines Can Build Your Business
A Model Sales Letter For Someone Who Has [...] | | By: Jay Abraham Club | | |
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| 10 Online Copywriting Tips for Website Content Owners | | 2007-05-16 15:43:22 | | Writing good Web content is one of the most important factors of any online communication activity. Online copywriting talent is a combination of good writing skills, awareness of ROI (return on investment) methodologies, and an understanding of basic Web usability.
To help find your Web writing feet, I’ve jotted down 10 things that I hope will help. Even awareness of some of these tips can help improve your writing.
Communicate the purpose of your site through a unique “taglineâ€. This will tell users what your site is all about the minute they land on it. Not only does this benefit you but also your user.
Publish content about what you know about the most and focus on this. This will result in your website becoming an authority for your niche area of interest or expertise.
Write about what your target audience is interested in, and take into account how they’d go about trying to find a site like yours through search engines. You can do this by asking select target audience me | | By: Cosmedia by Gino Cosme | | |
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| 3 Copywriting Tips - How To Edit For Mass Appeal!
... | | 2007-04-09 02:45:25 | | 3 Copywriting Tips - How To Edit For Mass Appeal!
By Daniel Levis
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Every one of us is constantly sorting, distorting, and
| | By: Free tips for Successful Copywriting | | |
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