| I heard a Geico ad on the radio a couple of months ago. It was short - sweet - memorable. In fact, I memorized the bullet points intending to put it in a post later that day (but forgot about it as soon as I got to work).I haven't thought of Geico in 2 months! But I just saw a billboard and, bingo, remembered the ad (it's amazing how that works):The Geico Business Model:Save customers moneyProvide exceptional serviceMake it easy to obtain Geico onlineKeep Geico's business model a secretNow, either I waste too many brain cells hoarding useless minutia, or, Geico put together an ad that made a connection with me...it was easy to remember - and it made sense.They want to save me money. Not a bad thing.They want to give me excellent service. A very good thing.They make it easy for me to find them. Also good, as most of us have the attention span of a...well...a blogger.Nice job Geico.Now, maybe I can use the same kind of common sense to make a connection with a job-seeker.Let's ... |
