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| Articles about Iipm Editorial |
| IIPM : EDITORIAL & RESEARCH | | 2006-12-11 08:25:00 | | Volume 2 Issue XI, 1 December-14 December 2006EDITORIAL & RESEARCHEDITOR-IN-CHIEF:Professor Arindam Chaudhuri (Renowned Management Guru and Economist)EDITOR: A. SandeepEXECUTIVE EDITOR: Sutanu GuruEDITOR ECONOMIC AFFAIRS: Prasoon MajumdarFEATURES EDITOR: Prashanto BanerjiEDITOR INTERNATIONAL AFFAIRS: Siddharth NambiarEDITOR POLITICAL AFFAIRS: Sharad GuptaDEPUTY EDITOR: Virat BahriSENIOR EDITOR: Mridu Singh JhalaASSOCIATE EDITOR POLICY: Vijay SimhaASSOCIATE EDITOR ECONOMIC AFFAIRS: M. N. V. V. K. ChaitanyaASSISTANT EDITORS: Vareen Gadhoke, Steven Philip Warner,Indira Parthasarathy, Asif Ahmed, Bikram Kesari Jena, Pathikrit PayneSPECIAL CORRESPONDENTS: Anu Gulmohar, Deepak PatraCEO: Abhimanyu GhoshCHIEF CONSULTING EDITOR: Malay ChaudhuriCORRESPONDENTS:Pooja Priyadarshini, Niharika Patra, Sreoshi Ghose, Sunanda Roy,Angshuman Paul, Karan Mehrishi, Manish K. Pandey, Siddharth Nahata,Devdeep Singh, Kumar Anuj, R. Prasad, Surabhi Aggarwal, Kalyan UpadhyayCOPY DESK:Neha GuptaRESEARCH:Nidhi Sh | | By: IIPM BEST MBA INSTITUTE | | |
| | IIPM Editorial: Tomato Guarantee | | 2006-07-13 06:07:31 | | Cut the middlemen out and tomatoes will look good again As fuel prices hammer budgets across households, the vegetable market too has added to consumers' woes. With prices of basic vegetables spiralling (tomato: Rs.40/kg, onion: Rs.10/kg, potato: Rs.15/kg,...Read More | | By: IIPM Cicero's Challenge, 2006 | | |
| | IIPM Editorial - Care to join the army? | | 2006-06-19 09:35:06 | | Given 95 cases of soldiers battering colleagues; 18 murder attempts
Reading instances of deployed troops going berserk and shooting colleagues leaves one with a sense of disquiet; especially when such aberrations occur in those who are supposedly...Read More | | By: IIPM Cicero's Challenge, 2006 | | |
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| Bluff-master Branding and Fuzzy Faulting (IIPM Editorial) | | 2006-05-17 04:11:42 | | Unadulterated insight into the wacky world of bogus branding?
Even as the Chinese Premier Hu Jintao finds himself on his Washington visit faced with flak for China‘s booming pirated products market, I can‘t help but think of the inherent branding concerns involved for businesses that claim to be affected by the raging propulsion of the ‘counterfeit branding‘ industry as it is termed a global phenomenon today, spanning goods ranging from handbags, watches, perfumes, shoes, shirts and miscellaneous fashion accessories on one end, to pharmaceuticals, software and even automotive components on the other!
Let‘s sneak a peek into the statistics: the counterfeit brands industry worldwide is pegged somewhere near the tune of $500 billion, as surveyed by the International Chamber of Commerce, and constitutes 5–7% of international trade. The United States Department of Commerce reveals that American companies suffer more than $200 billion each year owing to the rip-off business. And these official figures are not comprehensive, by any dimension. From Louis Vuitton to Mont Blanc to Burberry to Christian Dior lavish luxury players to drug giants like Novartis and software behemoths like Microsoft the multitude of the crème de la crème that has fallen prey to the phenomenon is long and increasing. Not surprisingly, these brand owners have cried foul, demanding crackdowns on the slick runners, restricted not purely to smalltime flea market operators anymore but as is manifest today flourishing, sophisticated urban arcades harbouring platinum brands of all makes in major city centres, be it Los Angeles, Mexico City, Dubai, Shanghai, Bangkok, Delhi or Mumbai.
So, the way the situation seems to present itself continuing with figures here‘s a few more to ruminate on: fake copies of a popular luxury brand cost less than anywhere from one-sixth to one-eighth of the original, and if you possess the ability and patience to drive a hard | | By: IIPM Cicero's Challenge, 2006 | | |
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