| Bell kicks off inexplicable “er” marketing campaign | | 2008-08-12 01:08:06 | | Last we checked, “er” isn’t located anywhere within the word “Bell” or “Bell Mobility.” For whatever reason, that didn’t stop the Canadian telecom company from spending big bucks in order to create a new marketing push focused on the two letters. Reportedly, the “Today Just Got Better” campaign will be plastered just about everywhere in [...]... | | By: Free Software Download | | |
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| Youngistan and Pepsi's Online Marketing Campaign | | 2008-05-03 08:04:16 | | Pepsi has taken the whole Youngistan concept to a whole new level online First came the Youngistan Ad then the show Wassup Youngistan with MTV India and now a whole virtual world of Youngistan. For the Youngistan Camapign they have created a whole microsite depicting Youngistan as seen in the pic what's more is the presence of Pizza Hut, PVR and MTV in this microsite all of whom are actually youth brands and that might be the reason for this cobranding exercise. The virtual Youngistan offers mobile theme downloads, offers personalized Youngistan Pizza Hut cards offering discounts, offers Youngistan tips in the pathshala( school) and offers look at Pepsi ads.Pepsi has a pepsizone at Yahoo India which they had utilized very well during their Mycan Marketing campaign which garnered nearly 4 million pageviews during campaign period for them and they have used the same microsite again. Overall its a brilliant effort to build a community around the brand Pepsi and is a great use of internet... | | By: Marketing & technology in India | | |
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| How To Get The Most From Your Free eBook Marketing Campaign | | 2008-04-10 07:42:00 | | First, your ebook needs to have an attractive title.The title should grab the attention of your intendedtarget audience. The more appealing the title, themore your ebook will be downloaded.Your ebook needs to have quality content. Youcan write your own content or ask permission touse another author's content. Your ebook will beread more if the content is original.You will want to put your ad on the title page oron the table of contents. This will give the mostexposure for your web site or the products you're selling.It's important to put your ebook in as many formatsas possible. Most ebook software only allows theebook to be read by certain browers and software.People may not take the time to download a newsoftware program in order to read your ebook.Other versions of your ebook could be in HTML,auto responder and downloadable text format.You can contact other business owners and askthem if they would like to include their ad in yourebook. Just ask them in return to advertise yourfree ... | | By: Onlinelar | | |
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| Top Six Mistakes to Avoid in Any Postcard Marketing Campaign | | 2008-03-19 15:00:00 | | Postcards are a very cost-effective and efficient way to market your business. Combine that with their ability to generate a high response rate, and you have a tremendously powerful marketing tool. However, it’s really important to avoid some of the most common mistakes people make when implementing their postcard marketing campaign. Here’s a list of the top six mistakes you should avoid in order to have a successful campaign. 1. Not Targeting the Best ProspectsHow much of a response would the Omaha Steaks company receive if they sent marketing postcards to a subscriber list of Vegetarian Cooking? Chances are, the results would be poor. Having the best possible mailing list is one of the most important factors of a successful postcard marketing campaign. In-house lists are best. An in-house list is a list of your past and current customers. If you don’t have an in-house list or want to expand your marketing reach, you can rent a list. Several companies offer the abil... | | By: Print This! | | |
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| Bathstore Brings Bathrooms to Life in New Marketing Campaign | | 2008-03-04 18:38:00 | | Bathstore is yet again breaking the mould with its new national marketing campaign, using cutting-edge CGI graphics to create a breathtaking virtual paradise within the bathroom sets of its new TV commercial.
The ‘Bathstore Paradiso’ campaign, which also incorporates broadcast, print and online activity, has been created by WFCA. It launches this month with the innovative TV commercial, which... | | By: Bathstore | | |
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| Ford’s BFT Marketing Campaign | | 2008-02-24 17:11:07 | | Ford recently launched a new viral marketing campaign at BFTRules.com. It’s a spoof on the TV show COPS, except the “cops” in this case are members of “BFT” - or Built Ford Tough. They have 10 rules that Ford truck owners have to follow:
1) NO ROLLER LUGGAGE
2) NO SCOOTERS
3) NO PUNY DOGS
4) NO MEAT SUBSTITUTES
5) NO PINK SHIRTS
6) NO FANCY COFFEE
7) NO [...]
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| How To Start A Social Marketing Campaign | | 2008-02-19 07:35:23 | | 1. Higher search engine rankings for their top keywords.
2. More rankings of additional keywords or "long tail" keyword phrases. 3. More link popularity from sites linking on their own accord.
4....
[[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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| Mycan and Pepsi's Digital Marketing Campaign | | 2008-01-22 13:16:58 | | When Pepsi started campaigning its range of My can ads where a young boy calls Shahrukh and John Abraham Uncle it left everyone wondering as to what was Pepsi upto since these ads seemed rather boring but what was interesting was the My can packaging and the positioning behind the ads. According to Pepsi "The youth of today believe in creating their own style rather than imitating a celebrity" and hence the concept of Mycan.Pepsi extended this positioning and made a very interactive foray into digital marketing since net is where today's youth hangs out. It used its own Pepsizone on Yahoo to run a contest inviting users to share their thoughts on why they should be on the Pepsi My Can, a special edition can that will feature 10 lucky winners.Twenty short-listed young people were chosen to explain on screen how they connected with Pepsi and what qualities about them made them the right choice for the Pepsi My Can. These videos were then posted on the site and visitors were asked to vot... | | By: Marketing & technology in India | | |
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| Videocon's new Marketing campaign | | 2007-12-05 09:02:01 | | Three hottest brands of today ShahrukhKhan ,M.S Dhoni and Om Shanti Om all come together as Videocon aims to appeal to the youth with its latest corporate commercial, which is contrary to its previous strategy of appealing to an older target audience. When you are looking at youth immediately internet also becomes important and it is holding talks with developing Rediff, Yahoo! and Zapak for games and contest based on the TVC. Here is the ad which is based on role reversal for Dhoni and shahrukh with the theme of OSO I enjoyed it do take a lookVideocon has very interesting plans“Currently, we are focusing only on the recent TVC that was launched.” The initial version will be a 90 seconder, followed by 60 second and 30 second versions. The commercial will also play in PVR cinemas. Radio Mirchi is partnering with Videocon to run contests. The contest entails the participants dressing up like either SRK or Dhoni and answering a few trivia questions. Also included will be a glimpse on... | | By: Marketing & technology in India | | |
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| Part 2 - The Genesis for a Successful Online Marketing Campaign | | 2007-11-22 16:58:00 | | The canvas I have outlined for successful web marketing is taking shape. The first article looked at the necessary stages we need to develop. We started with market research and analysis of our competitors and now armed with this information we can proceed to perhaps the most critical component of all, developing our keyword targets and creating supporting text for them.What’s In a Word?It has been often said that content is king. The choice and expression of these words is what makes the connection to the visitors and helps determine user behaviour. If the message is clear the visitor will know if they are at the website they want (or need) to be at and start the exploring process. Visitor attraction is influenced by a myriad of aspects such as site design, choice of colour, and ease of navigation. Visitor confidence is bolstered in large part through your use of words. Similarly much the same can be said for the search engine spiders; the higher their confidence rating of your webs... | | By: The SEO Blog | | |
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| The Genesis for a Successful Online Marketing Campaign | | 2007-11-15 16:45:00 | | I am often reminded how important it is to develop a well thought out business plan. I speak with numerous clients each day, each having a passion to promote their service, information or product and yet although they may be experts in their field, they do not have the expertise or foresight on how to market the site. Often times the website is destined to stay in the closet and never get the online exposure they need and are hoping for. And often times the client lacks an objective perspective, sort of being amongst trees in a forest and not being able to see to whole picture.The internet audience has matured and become more sophisticated in its expectations and delivery of information. No longer can one just throw up a site and expect to immediately generate business. Website readiness for online marketing can take many forms. In this and the articles that follow in the next few weeks, we will examine the building blocks to successful web marketing. We will look at:How to work your m... | | By: The SEO Blog | | |
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| Reebok World Cup viral marketing campaign | | 2007-03-31 16:08:00 | | Reebok had also launched an online super selector game. Ever since ESPN came out with this game many people have copied it and i must admit it is quite interesting to play .Well this was probably supposed to be part of reebok's cricket campaign but seems to have poor response due to India's exit with total registered users being just 3432 .In fact reebok had indulged in blog marketing and had... | | By: Marketing & technology in India | | |
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