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| Marketing Idea No. 176 - The Mango Country | | 2008-07-16 00:29:06 | | Although we see a lot of different variants in fruit juice, Indian subcontinent is unofficially a mango country. Meaning, of all the juices, mango juice is the highest selling category.
Hence we see the recent boom in mango juices, from Frooty to Fruitika.
However, looking into future business expansion, these mango juices can launch even newer variants. [...] | | By: Creating the Longest Marketing Idea Chain in the W | | |
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| Marketing Idea No. 164 - What good marketers know | | 2008-05-17 01:33:18 | | Written by Seth Godin
What Every Good Marketer Knows:
Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more than your average customers.
Share of wallet is easier, more profitable and ultimately more effective a measure than share of [...] | | By: Creating the Longest Marketing Idea Chain in the W | | |
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| Marketing Idea No. 162 - Take a break | | 2008-05-07 04:28:37 | | When your bottom line is hurting and your all important performance culture is crumbling in the face of slack employee behaviors….have you ever thought of taking a break?
Probably not. When the heat is on, most people tend to react by over stretching, putting in more shifts, tripling office time and everything else that comes with [...] | | By: Creating the Longest Marketing Idea Chain in the W | | |
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| Marketing Idea No. 160 - Fashion Branding and developing a signature | | 2008-04-11 04:32:33 | | The fashion brands in Bangladesh are caught in a similar narrow space. They are either fighting the battle in ”ethnic wear” space or the ”new gen-yo” space.
Which is why, without the label, can you tell which clothing belongs to which fashion house? I sincerely doubt it.
A breath of fresh air in this regard is the ”Tanzim” line of clothing from Ecstacy. With bold branding (All clothing has the name ”Tanzim”
written at the back in a big bold manner), this clearly stands out. Tommy Hilfiger did the same with his succesfull brand back in the early 90s. WHen the black culture is just emerging as the powerful trend of the 90s, Hilfiger made cloithing exclusively for the black people and staying true to the black & bold nature, all his clothing had ”Tommy Hilfiger” logo in a larger than life fashion.
Thats one way of doing it. | | By: Creating the Longest Marketing Idea Chain in the W | | |
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| Marketing Idea No. 152 - Food = Fun | | 2008-02-29 23:36:48 | | Written By Seth Godin
Many of us want fun and respect and love and success and kindness and hope. What brilliant marketers do is add the =.
A hundred years ago, food wasn’t much of an industry. Today, packaged, profitable, processed food has transformed every element of our culture.
The Super Bowl is a food holiday. Visit (if [...] | | By: Creating the Longest Marketing Idea Chain in the W | | |
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| Marketing Idea No. 141 - Permission Marketing | | 2008-02-03 22:07:46 | | Written By Seth Godin
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Pay attention is a [...] | | By: Creating the Longest Marketing Idea Chain in the W | | |
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| Marketing Idea No. 118 - Brand Archetypes | | 2007-12-12 03:49:36 | | An archetype is a generic, idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. Its most famous proponent is swiss psychologist Carl Jung who used “Archetypes” to explain personality. According to him, no matter from which society legends or characters are created from, at the end they [...] | | By: Creating the Longest Marketing Idea Chain in the W | | |
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