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| Articles about Marketing Podcast |
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| Web Design Marketing Podcast (EP3) - Targeting Baby Boomers | | 2007-05-29 15:14:18 | |
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In our last podcast I discussed why it is important to market to a specific group. Today I am going to discuss targeting baby boomers. I picked baby boomers first because they tend to have the most spending power, and are one of the largest groups at this point in time. (Ages 43 - 61).
The spending power of this generation in both consumer and services is hard to ignore.
Some of the things they respond to:
Status / Heros
Iconic Authority
Trailblazers
Items that are earned
Comfort
Perks
Anti-Aging
Baby Boomer Attitude
Baby boomers tend to be marketing influenced. This means that they are much more likely to believe what marketing material tells them compared to the younger Generation-X. They tend to be more resistent to technology, but have high desires for anything that shows that they have earned luxury and status. They are beyond their midlife and are starting to think about death and retirement, so anti-aging is very important to this group.
Example: Limo Serv... | | By: Web Design Blog - Creative Design Think Tank | | |
| | Web Design Marketing Podcast (EP 2) - Your Target Market | | 2007-05-04 00:13:45 | |
Your target marketing is one of the essential elements to marketing your website. Too many people feel that their services are broad enough where they can target everyone! After all, targeting one group would simply be cutting our possible clients down. However, the truth is that if you market to everyone you market to no one.
Imagine these three advertisements
A woman is driving a nice luxurious car on a sunny day. She is dressed in a business suit, with a briefcase next to her but she is smiling and relaxed. The phone rings, with out having to do anything the hands free answers it. Her baby sitter is letting her know that dinner is prepared and in the stove.
A man is wearing a stylish suit, accompanied by an attractive woman at a night club. He goes to leave, and the valet pulls up a sexy and shiny new BMW. Everyone watches as he leaves.
There are ten shots of men, women, children, all driving a BMW. They are all happy and enjoying the car. Weather is nice, they are problem free.
... | | By: Web Design Blog - Creative Design Think Tank | | |
| | Web Design Marketing Podcast Episode 1 - Calls to Action How / Why | | 2007-04-25 14:37:03 | | Introduction
Every site is selling or marketing something. Even this blog, I am trying to convince readers that it is worth their time to come back and read additional articles. On the business side of things, you literally have items/services to sell or leads to generate.
Even though many designers are playing the roll of marketers by developing and designing websites, most websites lack marketing polish. This podcast is a quick and easy way to get tips on how to make your website more effective in generating business, leads, and sales. Intended for both web designers and website owners, I will be going over practical tips on how you can help your website work for you.
Calls to Action How / Why?
Simply put calls to action answer the question “I am interested, but now what do I do?
It is extremely easy for users to get confused or misunderstand where you intend them to go or do next, after they have read over a page of your content. You might understand it because you designed it... | | By: Web Design Blog - Creative Design Think Tank | | |
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