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| Articles about Media Interviews |
| Media Interviews: More Tips | | 2006-10-08 06:03:00 | | Only comment within the range of your knowledge and expertise. If a question takes you beyond your knowledge or specialist area, say so:“I can only talk about what I know. A salinity expert is the person you want to speak to about that.”“I have no knowledge about that specific case. It would be unfair to comment without examining the facts, wouldn’t it?”If you don’t know, say you don’t know and promise to find out:“I don’t know the answer to that question. But I can find out and get back to you.”If you don’t have a figure or detail at hand, say you will have to get back to the reporter on that.Assume that your own facts and figures are the only reliable ones. Facts and figures mention by a reporter or interviewer may be incorrect or incorrectly interpreted. Only comment on statistics and detail that you know are true:“Look I’m not at all sure those figures are correct. I would need to check their accuracy before I could talk about them.”“I’d need to know the sample size, and look at the framing of the questions before I gave any credence to that survey. Questions can be so easily doctored, can’t they?”Surveys commissioned by groups partial to a particular viewpoint should be treated with extreme caution. Opinion pollsters know that subtle changes of the wording of a question can produce dramatically different results.Ensure that the words that come out of your mouth are your own. A common ploy of interviewers and reporters is to include their own opinions in a question. Go on high alert when you hear phrases like the following precede a question:“Don’t you think….”“So…”“So what you’re saying is….”“Are you saying….”“Isn’t that….”“Isn’t it really….”“Surely….”“Can’t it….”Do not mirror the interviewers words back to them:Instead of: “No I don’t think it’s a case of bureaucratic ineptitude”Rephrase positively “We have to establish the facts first before we spend yo... | | By: CharismaCom | | |
| | Media Interviews: Tips Series | | 2006-10-01 20:57:00 | | Media exposure is a double-edged sword. It can allow you to cut through the layers of distance and make a direct connection with your target public. But, in media interviews if you dont pay careful attention to what you say and how you say it that sword may become the thing upon which you fall.REMEMBER YOUR STAKEHOLDERSWhile you may be talking with a reporter or interviewer, you are ultimately speaking to a readership or audience. frame your answers from the perspective of your main stake-holders:“If this legislation goes ahead, you wont be able to drive on our country roads without the very real hazard of road trains anywhere in the state. Your personal safety will be at risk”“This new process will mean that you can harvest your crop and not worry about pesticide residues getting into the food chain.”;'BE CLEAR AND DIRECTBegin each response to a question with your most important point (theme) to ensure the point will be clear and direct.“Safety, reliability, and a quick response are the key factors in our new plan .”……(lead on to supporting statements) “Bureaucracies are the hardened arteries of Government. Private competition ups the ante and gets everyone working better” “There is a growing strength in women, but it’s in the forehead, not the forearm.”SPEAK IN SOUND BITESBe able to articulate each of your lead points in less than fifteen words. leading with short, encapsulating points is extremely useful for news “sound bites”.short lead points in radio interviews quickly define your arguments and link into the Primacy/Recency rule. Some of what you say may end up on the cutting room floor. Design your lead responses to compel editors to include themUSE TACTICLY THE REPORTER'S OR INTERVIEWERS NAMERefer to an interviewer by name a couple of times during an interview – don’t overdo it.In print interviews, refer to the journalist by name as you usually would in ordinary conversationBALANCE HOW YOU SAY WITH WHAT YOU SAYHow you say ... | | By: CharismaCom | | |
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