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| Articles about Media Marketing |
| Social Media Marketing: más visibilidad para las Empresas | | 2008-08-17 17:00:00 | | Anteriormente ya hemos tratado de forma destacada el gran interés sobre el Social Media Marketing por parte de las empresas y como las acciones de marketing a través de los medios sociales aportan grandes ventajas para estas...Leer más…Todos los días una curiosidad, una ayuda, una noticia, un recurso, una herramienta...VentaOnline - La aventura de vender en la red.Colabora y ayuda a publicar una noticia o curiosidad cada día.
| | By: VentaOnline - La aventura de vender en la red. | | |
| | Boring products that became Social Media Marketing Hits | | 2008-08-13 13:11:24 | | In a very interesting article at Search engine land Brent Costuras talked about how some of the companies who didn't had anything flashy about their products ( unlike gadgets) used social media to reap huge awards. The products Brent talks about include Blenders, Taxes, Milks and Urinals and this is what he says about blendersBlendtec, a blender company, had been putting their blenders through some extreme tests to validate the quality and durability. One employee was impressed by the tests and decided to video tape a few different tests and put them on the internet.The result was one of the most viral campaigns to date. Later a "Will It Blend" website was created and they have been blending just about every new gadget that comes out on the market, continuing to stay fresh and with the current trends.The videos of Blendtec blending a ipod and iphone garnered views in millions and here is one of the "will it blend" videos below. Do check out the original post for more insights
| | By: Marketing & technology in India | | |
| | Social Media Marketing Part One | | 2008-05-09 23:56:50 | | It is really hard to convey how different marketing on the web is today compared to years ago.
If you weren’t online “back in the day” having to wait for Google for months(instead of as little as moments today)to index and rank pages, you just don’t know.
If you have no idea that we used to have [...] | | By: Semaphore - Software Development Articles, IT News | | |
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| Casestudy: Dell Ideastorm and Social media marketing | | 2008-04-23 12:15:45 | | If you have a user base consisting of millions of people, many of whom are technology-savvy, why not use this to your advantage? That is exactly what Dell did by essentially converting their community into a free and enormous product development team and therein lies the power of marketing using social media.Dell IdeaStorm is a website launched by Dell on February 16, 2007 to allow Dell "to gauge which ideas are most important and most relevant to" the public. IdeaStorm is a combination between a message board and Digg.com after registering, users are able to add ideas, promote them, demote them and comment on them. As ideas are promoted, their score is increased, allowing Dell to rank which suggestions and requests are considered most important by the website's users. A page is maintained to demonstrate how Dell is acting upon the suggestions, the page is only changed when the status of an idea changes to implemented.The Dell Ideastorm community has contributed almost 9,000 ideas, wh | | By: Marketing & technology in India | | |
| | Social media marketing needs a new name… | | 2008-03-26 08:55:03 | | Many people involved in the South African (and Global) social media industry will agree that if anything, these past few years have taught us a lot about Web-based content and copywriting, online communities and networks, and marketing and communications on the Internet. We have also seen how numerous companies, both locally and abroad, find value [...] | | By: Cosmedia by Gino Cosme | | |
| | Social Media Marketing is Branding | | 2008-03-25 05:59:40 | | By Stoney deGeyter
Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of your my favorite store, go-green awareness issues, charity drives that “give back” to the community for [...] | | By: Semaphore - Software Development Articles, IT News | | |
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| Relevance and Distribution: Two Essential Factors in Social Media Marketing | | 2008-02-06 00:51:35 | | The term ‘link bait’ refers to materials created, published and spread online with the aim of attracting links, visitors and attention. These baits are often disseminated via social media websites, particularly social news communities like Digg or Reddit.
Ideally, you want as many people as possible to see these baits because this increases the potential for [...] | | By: Dosh Dosh | | |
| | Social Media Marketing: Wave of the Future? | | 2008-02-02 16:46:00 | | I figured out a really nifty thing to do on LinkedIn a few months ago... creating an HTML email signature with a link to this blog, to the PsPrint website, and to my LinkedIn profile. I was, sadly, highly amused by this function and emailed a colleague to show it off.Colleague: Oh that is cool...I am still not 100% comfortable with online communication websites but Linked In seems cool because it's business connections.Me: But it's the waaaave of the futurrrrre. And we're going to start social media marketing, so get used to it :pBack in August we decided to do a full frontal attack on social media! I can't say much yet since we're still fleshing out the procedures and nitty gritty details, but I'll be taking the lead on it. That was decided back in August and we still haven't made any progress on it, other than my blogging efforts here.It was exciting to get some new responsibilities and start working on a new project. Our mailing services is pretty automated and our affiliate pro | | By: Print This! | | |
| | Seth Godin on Social Media Marketing | | 2007-12-05 12:29:53 | | Seth Godin is a best-selling author, entrepreneur and marketer extraordinaire well-known for helping people change the way they think about marketing. It comes then as no surprise that I am excited that Seth has agreed to answer a few questions related to social media as part of a new series of similar posts I’ll [...] | | By: Cosmedia by Gino Cosme | | |
| | Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market | | 2007-11-23 14:30:46 | | Before embarking on any social media marketing campaigns, it is essential to set your goals and define your prospects or target audience. Without a clear understanding of what you want to achieve and who you want to reach, your promotional campaigns will not be focused and the results may be fragmented and weak.
Determining your goals [...] | | By: Dosh Dosh | | |
| | Social Media Marketing in a Nutshell | | 2007-11-16 12:06:05 | | Fundamentals of Social Media Marketing is a tutorial series which teaches you how to utilize the power of social media channels to get more exposure, supporters and customers for your site and business. This is the second article in the series.
I previously talked about the importance of social media marketing and I reckon most of [...] | | By: Dosh Dosh | | |
| | The Importance of Social Media Marketing: Why You Should Learn and Master it | | 2007-10-30 16:15:39 | | Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may [...] | | By: Dosh Dosh | | |
| | Social Media Marketing Strategy #2: The Mullet and Link baits | | 2007-09-14 00:18:52 | | Link baits can come in all sorts of flavors and styles. Upon completion of a link bait, you usually have two main options:
You can either put the link bait on a page whereby it is displayed to all visitors or place it on a secondary page that is only visible or available to visitors coming [...] | | By: Dosh Dosh | | |
| | Social Media Marketing Strategy #1: Re-Submitting Linkbaits for Viral Success | | 2007-09-05 23:08:17 | | As you might already know, link baits are content, tools or webpages specifically created to pull in links and traffic from other websites and popular social media websites like Digg or Reddit.
Creating an effective link bait can take a lot of time and effort and I think initial control over the distribution process is very [...] | | By: Dosh Dosh | | |
| | Doshy Link Attack! Making Money Online, Social Media Marketing and Blogging Tips | | 2007-08-05 21:27:48 | | Michelle MacPhearson lays out some warnings about making money online. The ‘make money online‘ niche is over saturated and the truth is, most of the bloggers out there won’t make too much money with their blogs.
I think it’s important to emphasize on providing value over initial profits in order to build reader trust and niche authority. This is one way to stand out from the rest of the generic blogs.
The biggest mistake people continue to make, despite being warned over and over not to do this, is to write a crappy blog on making money online when you’re the biggest n00bie on the block. That’s nothing against being a noobie, it’s just apparent in reading a newbie’s writing that they don’t know what the heck they’re taking about.
Social Media
Daniel Miessler writes that submitting your own content to Digg and Reddit is not wrong but necessary. I have seen people submit every single blog post they write to sites like Netscape, Digg, Technorati and R | | By: Dosh Dosh | | |
| | Do it Yourself Social Media Marketing - A StepForth Whitepaper | | 2007-06-28 16:49:00 | | SEO Meet SMM (Social Media Marketing) was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals. As a result, it has taken a while to view my footage and pick out all of the best tips to share with you. The SEO Meet SMM seminar was paneled with an all-star cast of Rand Fishkin, Neil Patel and Cindy Krum. Between these three incredibly bright people, and my own experience and research I have put together this whitepaper on how to use social media marketing (SMM) to your advantage. I believe this is the most current (timely), accurate and cutting edge information available for those who want to start marketing in this field.The ConceptSocial media marketing is a method of promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc). This may seem overly elementar | | By: The SEO Blog | | |
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