| Guerrilla Marketing " Ogilvy Paris" | | 2008-06-12 08:48:52 | | Con una campaña de bajo coste, la multinacional agencia de Marketing Ogilvy de París ha salido a la calle con una curiosa campaña 'low cost' para promover la nueva fragancia "Tom of Finland" de la casa Etat Libre d'Orange. Tom of Finland fue un comic de un personaje gay que parece haber inspirado a los creativos de Ogilvy para llamar la atención de cientos y quizás miles de websites en el mundo colocando en la calles de imágenes del personaje en una forma anti estética y buen humorada. La campaña inicialmente fue lanzada en San Francisco pero su auge mayor la ha tenido en el barrio gay de París, Maraais.Pero siendo un perfume inspirado en un comic gay, a que huele la fragancia. La afirma declara que huele a un chico recién salido de la ducha, que huele a limpio pero sin fragancia específica y que luego se pone unos pantalones de piel. Por su parte los críticos afirman que la esencia evoca aromas de metal, piel y provoca sensualidad y aires de belleza. Mucho no!!!!!Te dej | | By: Innovads | | |
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| Ogilvy wins World Golf Championship | | 2008-03-24 20:06:29 | | With Tiger Woods all but out of the picture for the first time in nine months, an all-star cast of golf's other big names had a rare opportunity Monday to grab the hardware that the game's No. 1 player has been loath to share. Woods has so dominated the golf headlines of late that it was difficult to determine the next wave of contenders, but there were Geoff Ogilvy, Retief Goosen, Vijay Singh and Jim Furyk -- major championship winners all -- battling for a World Golf Championship title. They didn't exactly distinguish themselves with fine play down the stretch at the Doral Golf Resort in the weather-delayed CA Championship, pointing out again the difficulty of closing out tournaments, and winning at the rate Woods does. Ogilvy prevailed by a stroke over Goosen, Furyk and Singh, failing to birdie any of the nine holes he played Monday morning and getting the kind of good fortune that Woods believes is paramount to winning. The eventual winner chipped in for an improbab | | By: The Golf Blog | | |
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| The Weekender: Some Advice From David Ogilvy | | 2007-10-12 19:41:07 | | Here is a great video I found of David Ogilvy addressing general advertising agencies about the importance of direct response advertising.
Most of his ideas are just as relevant today, especially when considering that the internet is a dream come true for talented direct response advertisers.
The internet allows consumers to respond immediately to many different forms [...] | | By: Internet Marketing Blog | | |
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