| Analysis: Group M India Online Advertising Forecasts | | 2008-06-17 04:49:53 | | GroupM, the media buying arm WPP Group Plc has released a comprehensive report on Indian media market and paints a very rosy picture for Indian advertising with a 20% year on year growth in 2008. All the categories are expected to show growth but the key takeaway for the online market is that not only the Indian Online market is expected to grow from 390 crores in 2007 to 624 crores in 2008 at the rate of 60% per year but also the share of Online advertising in the total advertising pie is expected to grow to 3% from the current 2%. While this may seem small at the moment but even online advertising in US is just 10% of total advertising pie. This report makes couple of interesting pointsIncrease in advertisers’ spends on traditional media to maintain status quo and their willingness to look at new media (which also tend to be cheaper options) to create differentiation and grab attentionShift in focus from conventional target consumers (Housewife, aged 25-45 years), to include the Ma... | | By: Marketing & technology in India | | |
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| Online Advertising Research & Insights | | 2008-05-26 04:21:31 | | MarketingSherpa has come out with a Handbook and Benchmarks report on Online Marketing based on a survey of 577 advertisers and marketers. Pilgrim does a review and shares some of the insights from the report here are the key takeawaysIndustry statistics 47% of companies said their search marketing agency was “absolutely worth every penny,” compared to just 15% who said the same of their “media agency.”56% of companies plan to include A/B testing in 2008.A huge 28.6% of advertisers spending $100k to $1 million are not doing any kind of ad testing! Ad strategies According to MarketingSherpa’s eye-tracking studies, ads below the fold can actually out-perform those above the fold, if they have better horizontal positioning–that is, placed to the left.Want to increase brand awareness? Non-standard ads–such as the “peel back” ad you see in the top right corner of this web site–lead the way with 41% effectiveness of all ads.Want to generate direct sales? Paid search ads a... | | By: Marketing & technology in India | | |
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| Online Advertising: Which kind of sites get Maximum Ad revenue | | 2008-05-12 14:04:57 | | If you are looking at internet for opening a startup then you really got to look at this chart which will tell you why all the internet majors spend so much time promoting their emails and this will also tell you where does ad revenue go on the internet and no its not all Google. This chart via emarketeer reports according to Nielsen Online that E-mail sites such as Hotmail and Gmail accounted for the largest share of ad revenue in USA and this was followed by General and national newspaper sites and then by large portals and search engines. while community websites and social networks are fifth in the online advertising race. Now these trends in online advertising are from USA but are quite relevant to project what future online advertising scene could be in India.Related ReadsOnline advertising what works the bestOnline Advertising Trends Behavorial Targeting
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| Online Advertising in India : BFSI sector set to increase spending | | 2008-05-03 08:04:16 | | Business standard is reporting on how banking, financial services and insurance (BFSI) segment are steadily embracing Online advertising and how BFSI clients have managed to get up to 40 per cent of their total business leads from digital advertising. This segment accounts for almost 35 per cent of the total online ad spend in India the largest spender on online marketing after travel at 50 per cent.Now the article doesn't clears the fact that instead of display advertising it is actually Search Marketing where this sector focuses on and its majorly insurance sector which has seen the highest success. Google India says search volume for insurance is steady and high throughout the year ads are targeted when user is in transaction mode while searching for an insurance policy user is more likely to click on the ad and then convert into sales lead which is the basis of SEM and hence works very well for insurance companies and banks trying to generate sales leads.The article also quotes Vis... | | By: Marketing & technology in India | | |
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| Online Advertising--- Which kind of advertising works the best | | 2008-04-12 07:30:22 | | Which ads work the best that is a question that every advertiser wants to know and eMarketeer based on research conducted by Deloitte has come out with results categorized on for which demographic which kind of ads work the best. Search Engine result ads seem to be the ones working the best with interactive ads and banner ads coming next best. Other ads such as ads for online videos , advergaming ads, or ads placed in virtual worlds seems to have a very limited appeal that too in the younger age group. Another aspect seems to be that online ads seem to influence older age group significantly more as compared to the younger age group. Interesting report that will help many marketeer decide how to plan their online marketing campaigns.Related: Online Advertising what works and what doesn't
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