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| Articles about Reputation |
| | | Kevan Gosper: reputation dented over internet issue | | 2008-07-31 19:22:23 | | Vice President of the International Olympic Committee, Kevan Gosper says his reputation has been “dented” over the internet issue which has affected journalists working at the Media Press Center for the Beijing Olympics.
Gosper claims he did not know that there was an agreement between China and the IOC to control internet access during [...] | | By: Beijing Olympics 2008 | | |
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| | Documentary Dispels Eagles Fans Negative Reputation | | 2008-07-01 18:28:10 | | Last year a Chicago Bears fan decided to film his experience at a Bears Eagles game in Philadelphia. The basic idea of the video, is to really see if he would get killed by Eagles fans wearing a Brian Urlacher jersey at the Linc.
The home made film starts off bashing Eagles fans, and basically listing off [...] | | By: Inside the Iggles | | |
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| Option Trading - As Risky As The Reputation? | | 2008-05-31 21:17:15 | | Options Trading has a reputation for being extremely risky, but this reputation is in large part undeserved. True, option trades are extremely risky - even dangerous if you have no idea what you are doing. However, that is true of all forms of offline or online trading, and trading in options is no exception.While options trading has this reputation among laymen, it is often considered to be a form of risk limitation with professional traders. After all, in what other form of investment can you guarantee the maximum loss you can suffer right at the point where you enter the trade?Options are contracts that give the purchaser the right to buy or sell an underlying security, such as a stock, a bond or a commodity, at a fixed price and for a fixed time period only. You can find options on underlying securities such as stocks, mutual funds, bonds, commodities, and more.Option trading gives you the chance to exploit a whole range of market opportunities that are unavailable with conventiona | | By: Finance fantasy | | |
| | | Terrorist charge ruins man's reputation | | 2008-04-16 08:13:00 | | Nearly two years ago, when police busted an alleged homegrown terror cell, Qayyum Abdul Jamal was portrayed as the firebrand ringleader seeking recruits for jihad.Today, he says, he hopes to piece together a reputation left in tatters after being accused of belonging to the so-called Toronto 18, a group of men and teens who allegedly plotted to bomb sites around Toronto. And he hopes to repair a | | By: News Alert | | |
| | | Your reputation is your brand | | 2008-04-11 11:08:20 | | Here’s the truth. In one way or other we’re all creating and managing our own brands, either personal or business (generally both). Whether it be the way we present ourselves at meetings and on social media channels, the content we write on our blogs or for magazines, the names we create and market to identify [...] | | By: Cosmedia by Gino Cosme | | |
| | Online Reputation Management: | | 2008-04-11 06:37:00 | | A proactive approach to your brand’s identity is the best way to preserve the online reputation of any small business or large organization. Reputation management is a sector that a business simply cannot ignore, even more so if it is an online marketing and SEO company. One of the main aims of a search engine marketing company is to keep the website that is being promoted featured in the top-most rankings of a search engine. Part and parcel of this endeavor is to track down any negative impr | | By: Search Engine Optimization | | |
| | | Always check an EBay seller's reputation before buying from him | | 2008-04-04 16:23:08 | | When you buy something from an eBay seller, you are giving them your money and hoping that you will get something in return. However many guarantees of safety eBay might make to you, nothing is certain: if you just give your money to scammers all the time without doing any checks then the chances are you won't get all of that money back.That's why you should always check the seller's reputation, or 'feedback rating'. This is a quick and easy-to-read summary of their history as an eBay seller, which gives you some idea of whether or not you should trust them with your money. Buying anything is a calculated risk: you want to minimize that risk.Checking feedback ratingsOn each item's description page, there is a box in the top-right hand corner about the seller, with the title 'Seller information'. This contains the seller's name, their feedback score, and their positive feedback percentage, as well as any stars they have earned.Different colored stars are given to eBay sellers depending | | By: My PPC Advertising | | |
| | Remarkable - Is that your Reputation? | | 2008-04-03 15:09:19 | | Reputation is what gets spread. If you have ever heard Seth Godin, you know the how ideas are the stories the make your reputation that sells your product, organization or expertise to people you've...
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| | By: Business Creativity and Happiness | | |
| | Constructive feedback on online reputation management | | 2008-03-30 17:25:01 | | Three weeks ago, I wrote an article entitled, “Online Reputation Management Requires Cabinet War Rooms,” that reported on the Brand & Reputation Management session at last month’s Search Engine Strategies conference in London.
Last week, I got some feedback from Dr. Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick and author of Corporate Reputation: 12 [...]
| | By: Strategist.org.uk - Business and Technology News | | |
| | | | Reputation Management Made Easy - By Trackur! | | 2008-03-24 17:50:00 | | I wish I could tell you all that this amazing service is free, but alas like most good things nowadays there's a price to pay. This is definitely a service that's worth the coin.Trackur.com, launched earlier this year by Andy Beal of MarketingPilgrim.com, is an amazing tool that basically scours the web for you to find references to your keyword. I enjoyed my free trial, and am excited to see that the minimum price has gone down to $18/month. It'll be much easier to sell execs on using this service now that it's ultra affordable.This ain't yo mama's reputation management!Google Alerts have pretty much been the standard in the past, but once you try Trackur I promise you'll cancel half those alerts. I found SO much more on Trackur that the Google Alerts never mentioned. Trackur scours all of the web, so if something happens to get past Google's spiders (not likely but hey, it's possible) it'll show up on Trackur.So don't let me sing the praises for it - go sign up for the free tria | | By: Print This! | | |
| | Online Reputation Management | | 2008-03-17 08:47:47 | | It takes many good deeds to build a good reputation, and only one bad one to lose it –Benjamin Franklin- an American Philosopher shows here the importance to safeguard one’s reputation.
One’s reputation is very important in a society. However, one may survive without caring for it. But, more important is the reputation of a [...] | | By: Semaphore - Software Development Articles, IT News | | |
| | | | | | | How to Use the Web to Build A Powerful Reputation In Any Industry | | 2008-02-29 12:09:09 | | A reader who didn’t want to named sent in an interesting question about how the web can be used to achieve specific goals offline.
Here’s her situation: She’s an art major in college and wanted to know how she could establish herself in the field as a power player, preferably in the vocation of an [...] | | By: Dosh Dosh | | |
| | Is Shoemoney's reputation going down the drain? | | 2008-02-22 14:04:46 | | You were probably used to hear phrases like "A-list bloggers are cool, they make loads of cash, they are the best, so let's do what they do and we'll also be rich." or "John Chow sucks..He knows nothing about blogging, he's just talking about what he ate 1 day ago or who he met at I-don't-know-what conference or reunion..or whatever." And believe me, this are quite usual things you hear or read in the blogosphere. It's nothing new. Almost everywhere you look, there are some people, bloggers, webmasters, marketers, forum owners etc, who don't like John Chow or Jeremy Shoemoney. Even I wrote about Chow few months ago, expressing my opinion on how much he really helped others in making money online ( as he claims on his blog and in his Adwords ads ). For sure, the articles I saw on his blog didn't gave me the needed information. So I can say he hasn't been of any use to me. But that's just me, and I'm very wrong ( according to his fans, which may read this post now ). Anyway, let's put Jo | | By: My PPC Advertising | | |
| | If Roger Clemens Is Innocent, His Reputation Has Been Ruined | | 2008-02-21 12:30:24 | | REMEMBER THE DUKE LECROSSE TEAM?“…"I think baseball is trying to clean up its act," Aaron said, sitting in the Braves' dugout during batting practice. "It's unfortunate for baseball, but baseball has been through some tough times. It went through the White Sox scandal and survived. It went through a lot of things and survived. It's going to survive this, too."…†As a baseball fan, I am suffering through the whole steroid scandal. But there is more to it. When it first broke, I was probably one of the first to suggest Roger Clemens go the way of Shoeless ... | | By: The Pink Flamingo | | |
| | | Internet Business Find: Reputation Wiki | | 2008-01-30 19:18:35 | | Reputation Wiki Originally uploaded by life_changes You may or may not be familiar with a website named Wikipedia.For those who don’t know, Wikipedia is an online Encyclopedia that is contributed to and edited by internet users. I personally use Wikipedia on a daily basis to research my blogs. Wikipedia is administered by WikiMedia and has a few spin-off websites that have made it to the top of my favorites list such as Wiktionary, Creative Commons, WikiBooks, WikiVersity, WikiNews, WikiSpecies, WikiSource, and Meta-Wiki. Now, WikiMedia has taken it up yet another notch by recently partnering with Habeas, Inc. to bring us “Reputation Wiki”. Society is leading towards a take over of the ad industry by word of mouth referrals from average, everyday people - and I think that Reputation Wiki is right on time!Repuation Wiki was created with marketing professionals in mind. Here is a blurb from the sites main page:ReputationWiki is a collaboration and education resource for bu | | By: So Cal Work at Home Mom | | |
| | | Agloco's Reputation is Not worth Much Anymore | | 2007-12-22 03:06:44 | | Did you receive the newest email from Agloco? So much for the "we paid out $120 million dollars with the same idea a few years ago". The reputation is Agloco have been banking on & now it is not going to be worth much anymore.Nobody really cares so Agloco would probably be better off charging its members in its future endeavors.PhhBBtt! :PWho knows, maybe they will in the future? Agloco likes to be unpredictable. | | By: internet executive log | | |
| | Online reputation management-Changing the consumer mindset | | 2007-10-25 06:20:33 | | Online reputation management entails a transitional shift from the bad to the good. Let us understand from the perspective of the consumer how online reputation management (ORM) can affect his decision making process. A consumer who is searching for buying something online or wants to read a review before making a purchase at a nearby store will log on to the net and check for some information. Quite reflexively, I must say, many latch onto Google or Yahoo to type in a few key terms or key phrases that give information about a product. A website gives only limited amount of reviews. So in order to make the most of information intake, the consumer goes to a search engine and puts the name of a particular brand, product or service to find relevant information in the form of reviews, blogs or forum sites. The consumer is most likely (84 percent to be on the safe side of percentages) to look at the first two pages of a search engine. Can you imagine, if the search engine results on the very first page gives not so flattering views and reviews about a product or service. The very first page of Google or such other search engine will have done the damage and the consumer will change his mind and go to some other product or service, mostly the one belonging to the competitor. Online reputation management is an exercise to make sure such negative things about your product or service does not crop up in the first two search results pages of Google or any other search engine. While doing so, the online reputation management team uses the best optimization skills at their disposal to make sure that only good and positive information about your product or service appears in the first two pages of a search engine. Imagine if the same customer who uses the same key terms for a product or service finds relevant, useful, positive information about your product or service, what will his line of thought be? Will he go ahead and buy the product/service? Of course he will. W | | By: online reputation management | | |
| | Using online reputation management to market your business online | | 2007-10-25 04:24:20 | | The post mentioned below talks about the power of online reputation management and writing effective content to make good amount of information and positive news about your company feature on the first two pages of Google or any other search engine. Apart from writing good content and providing back links, there are many other steps that can help in online reputation management. Discussed below are some of the ideal methods to increase the presence of your business online: Social networking sites: You can make the most use of social networking sites for spreading awareness and a virtual 'fan club' for your product or service. Setting up online communities and making them interactive is a good idea. You can also make the most of social bookmarking sites like Del.icio.us and Technorati and tagging them to certain associating tags. In fact, these social book marking sites have a huge number of visitors who will tag your content to their website or online business if they find something interesting. Social bookmarking sites and video uploading sites like YouTube etc give a chance to make your online businss come 'alive' Make sure you use effective tags while bookmarking for your social bookmarking site. For instance if your company's name is Horseshoe, then make sure you tag terms like: shoes, footwear, horse, etc. If it a new concept you are promoting or if you want to build content for a company that is famous, you can write in wikipedia or even use the ‘edit’ option of Wikipedia. A lot of positive reviews or feeback can be written on specialized siters like www.consumerrview.com. If you are marketing a product, you can use shopping search sites like shopping.com. · You can set up a tracking system like Google alerts for free which monitor any of the search results that comes up with the terms that are related to your product or service. These are some | | By: online reputation management | | |
| | Online reputation management and the power of effective content | | 2007-10-23 06:35:55 | | Online reputation management is antidote to negative publicity online. A negative post or piece of information that comes on the first page of a search engine page like Google can be bad news to your online business. It is now easy for an customer or a lay man with even limited use of computers to post their views online in forum sites, blogs and other web 2.0 platforms. You may not be able to obliterate negative results disappear completely from a search engine. However, you can definitely impact the search engine results in such a way that only positive and relevant information about your product or service features in the ‘first two’ pages of a search engine. As we know online reputation management is a healthy amalgamation of PR skills and search engine optimization. You can definitely use ORM to your best advantage by marketing your product or service in the right manner. Writing effective content is one of the best ways to exercise wise online reputation management. Good amount of interesting, original content is the right way to thrust online reputation management effectively. In fact, not only will effective content will win you a lot of support and patronage, it will also make many sites or blogs ‘link back’ to you. With the help of valuable backlinks and your expert knowledge about the product, you can increase the positioning of your business to such a measure that it can feature in the first two pages of a search engine. You can also submit various articles to famous article directories online. These article directories have a resource box at the end, where you can include your company name that will link back the readers back to your website or blog. There are certain specialist sites or article directories that specially deal with the product or service you are dealing with. In this case, you can put in a keyword or two about your industry along with the phrase ‘article directory’ or ‘submit articles.’ For instance | | By: online reputation management | | |
| | Online reputation management-We take good care of you! | | 2007-10-08 06:49:04 | | No matter what reputation you command in the market, the truth is that everybody cannot be pleased every time. Sometime someone or the other is bound to be unhappy or displeased. Ten years ago, the manufacturer and the marketeer was the king. He dictated the market and in times where there was a monopoly, the consumer had to grin and bear it. But in the year 2007, the consumer grins and bares it. The year 2007 has witnessed a lot of ‘so-called prestigious’ brands losing their control over the market thanks to consumer power. Online reputation management is paramount to your business. Even one customer lost is bad news because it offsets a chain reaction which can spread its tentacles to a lot of other potential customers. It is too big a risk to take! As a responsible business, you must be dedicated and honest while dealing with your customers. You must take care that ther are no negative posts or stories being floated online about your company. This can be done by taking care of your customers’ needs and also by keeping a tab on the competition. You must be alert and smart enough to sniff competition and potential threat and act accordingly. Right from the office boy to the CEO, everyone matters and everyone has a deciding influence on the brand image that you convey. As online reputation guardians, our intention is to act wisely and see that every negative post that can be a blotch on your brand is done away with. Online reputation management is hand-in-glove with efficient customer service. We know that it is tough to reach to the top but it is all even tougher to maintain that position. Once you are a leading brand, there are a lot of people who would like to pull you down. It gives them a sense of vengeance. Do not let that happen to your brand. Once you are at the top, maintain that position. In the present scenario and in future, how you portray yourself online makes a difference between a good brand and the best brand. There are a huge numb | | By: online reputation management | | |
| | Travel operators and online reputation management | | 2007-09-27 06:11:45 | | Major airline companies as well as travel companies are gearing up to better their efforts at online reputation management. Online travel sites are frequented and subscribed to by a lot of users because of the convenience factors. You can book tickets at subsidized rates and you also enjoy the convenience of booking your tickets from the comfort of your own home. However, though it is a hot online industry, it invites a lot of wrath and bad publicity if things go wrong. There are issues when the credit card charge is declined, tickets are not delivered at the right time, the seat numbers go awry or if there is a fraudulent charge on the account. At all of these times and more, the consumer has to take the flak. Consumers make sure that they vent their dissatisfaction in blogs and forum sites. If you take the example of a website like makemytrip.com, in mouthshut.com, you will see giving reviews about how the service sucked or how they were charged in fraudulently. The allegations may be true or in some cases, even the company can be right. How does the online travel company give it clarification or provide a suitable response. It does through a corporate blog, a platform that companies like makemytrip.com have done proactively on the mouthshut.com site, in reply to consumer comments and whiplash. It is a positive step that such companies have taken to make sure that they retain their business, show their side of the picture to its customers. Above all, it improves the communication level between the customers and the company. By virtue of the corporate blog, a lot of queries have been resolved and a lot of doubts, issues and speculations have been put to rest. Progressive companies like makemytrip.com have gone ahead and scouted through various blogs and forum sites to find out what exactly is being written about their service. This helps to take care of the loopholes and set the wrongs right. Some times companies even do not mind by passing certain ch | | By: online reputation management | | |
| | Using online reputation management to the optimum | | 2007-09-24 05:57:48 | | Your company may be enjoying an impressive customer patronage and may be a name in the market to reckon with. However there is always a risk of a blog post reaching the first page of the search engine listing and causing damage to the goodwill that you’ve built steadily since a long time. A negative comment spreads like wild fire in the Internet and there are many who jump in the bandwagon, some doing it seriously while some adding a negative comment just for the kicks. Either way, your sales figure can pirouette and dip if you do not take concrete steps to resolve the matter. The answer is online reputation management. Here are some ways to use online reputation management: You can respond to the negative blog with a clarifying post. You can write them as comments in the blogs and message boards that have written ill about you .If you have proofs to back your stand, it is even better. You may even add a link that takes you to your corporate blog. While countering negative post, you must make sure that you do not use harsh language or any amount of exaggeration that makes readers even more suspicious. You can host a corporate blog in conjuction to the complaints forum site. Readers will definitely benefit from this because they will be able to see both sides of the picture. A corporate blog can even be hosted as a part of your main website. Make sure the language in your corporate blog is polite but assertive. Using keyword rich content in your blog works for optimizing your web-page too.Taking a leaf from the second point, make sure that whatever content you are adding either to your corporate blog, message boards or even on your main site, should be keyword rich. If you optimize your web-page well, there is a fair chance that your brand comes on the first page of the search engine. Make sure you add the latest stories, achievements, success stories, customer testimon | | By: online reputation management | | |
| | The mechanics of Online Reputation Management | | 2007-09-17 04:53:25 | | We all know that gossiping is a universal hobby (hobby is called a pastime isn’t it?). Gossiping has been there in this world since the time man existed. It is just post 2004, the gossiping that was restricted to just the office corridors or college campuses, has extended multi-dimensionally in the form of blogs. Now what you gossip about, can influence millions of people especially when they appear on search engine results page. Review sites, forums, blogs, RSS feeds are the media available to consumers to air their thoughts in full color. Imagine the damage that can be done to a company as a result! Online Reputation Management works on the SWOT (Strengths, Weaknesses, Opportunities and Threat) basis. The company has to analyze its strengths and weakness. It has to find out the areas which can cause threat to the business. A blog post or a forum post if it lands on the top two pages of a search engine (in many cases it does!) can be immensely detrimental to the image of a company. The company can take the help of the most crucial weapons online-blogs and convert them into its source of strength. How? Read on to know more…. The company has to maintain a database of positive, negative and neutral sentiments voiced by different people across different blogs, review sites and news sites. The company has to filter out the irrelevant bit of information and focus especially on the negative and neutral sentiments. In online reputation management, it is important to find out the nature and the source of the complaint. A complaint can be from a disgruntled consumer, an ex-employee who wants to air his negative sentiments, a competitor who wants to indulge in a wicked and free game of mud-slinging or a person who just wants to vent out a frustration thanks to his preconceived notion of the company. How do you keep a track of negative comments? The company can set up search engine alerts results. You can select alerts with regards to your company name, pro | | By: online reputation management | | |
| | Online reputation management-Look who is talking now | | 2007-09-17 03:54:44 | | Online reputation management and the power of social media are quite important for fortifying your company’s presence, and directing traffic to your website. What exactly is social media? Well it is the platform that allows each one of us the freedom to say what you want through blogs, message boards. You are able to share your views and opinions with a lot of people who agree, disagree or endorse your statements. Public relations are no more a domain frequented by professionals and journalists. Spreading the word is an attitude of the people, for the people and by the people. As close to democracy, isn’t it?Quite evidently, people will trust the junta(the common people) or high-brow PR experts or journalists. The empathy factor is quite high as people write in a comment or two endorsing the complaint written by a person in her blog. People are talking and how! Not just with written matter but also in an audio-visual format. Which means, that people are now uploading pictures, videos of any scenario of bad customer experience so that others can see the naked truth in full color. Blog posting or pod-casting can be summed up as once bitten, twice sly. No one can take the good ol’ consumer for a ride.No company can satisfy all of its customers all the time. There are bound to be some criticisms for a discrepancy which can happen either voluntarily or involuntarily. Companies therefore have to monitor each and every piece of content with reference to their brand that is dished online. Monitoring and tracking the blogs and message boards thus becomes a crucial part of online reputation management. Companies have to do their duty diligently and smartly. One of the best methods to sustain their brand image and increase their customer base is through online reputation management. By virtue of this strategy, you will be able to give more exposure to your brand and make sure that your brand rules on the first page of every search engine. | | By: online reputation management | | |
| | Online reputation management-The language of corporate blogging | | 2007-09-13 02:18:15 | | Most companies have quite rightly hosted corporate blogs both in complaint boards like mouthshut.com and also as a part of their website. In this age of consumer generated media, corporate blogs are just what the doctor ordered. It immunizes your business against negativity, acts like a tonic to consumers who feel that their pain and anguish are being addressed, and makes your business grow in a healthy manner. While writing corporate blogs and seeing the absurdity and exaggeration of some of the posts, you may feel like flying off the handle and giving a fitting reply. Well, you may but in the end, you may be losing out on business purely due to the ‘tone’ of your content. You may be right and the consumer may have got it wrong this time but understands the universal paradigm-the consumer is always right. You have to explain your point politely, carefully and in a loving manner. For every complaint, generally follow a three step plan:, ACKNOWLEDGE, APOLOGIZE AND ASSURE. At times, you may not need to apologize, but then again, make sure you make the consumer feel that his complaint or grievance is being addressed forthrightly. A reputation manager does not take things lightly; he has to keep a track of every blog post. Here’s how he maintains a track of all possible blogs that refer to his products/ service and formulates a plan to successful online reputation management. Bear in mind, that online reputation management is about smart PR skills combined with intelligent search engine optimization. While writing a corporate blog, be honest and to the point about what you want to say. Do not keep your customers guessing. Even if your mistake is embarrassingly unpardonable, you should acknowledge it. There will be some way to convince the customer and provide him with incentives to keep him happy rather than take the risk of being involved in a law-suit, or face the risk of losing a lot of potential customers, thanks to a grating blogpost or infamous word of | | By: online reputation management | | |
| | Online reputation management and Corporate blogging | | 2007-09-13 02:16:48 | | Corporate blogging is a responsible move by organization that has to manage their reputation on the web. Most major players in the field are recognizing the power of blogs to empower people with the force to write about a particular brand. A single negative post that comes up on the front page of a search engine can cause immense damage to the brand and subsequently to the profit-earning capacity of the company. How does corporate blogging actually take place? What do these companies do, how do they keep track of everything negative that comes their way? Read on to know more.. Here are some steps at managing online reputation for a company which wants to steer ahead of competition and manage its impeccable reputation: Setting up alerts: By setting an alert, you can keep a track of every negative post that comes in the coming weeks. You can even set specification as to how you want the alerts to appear-they can come once a day, once a week or as it happens. While setting up alerts, you should mention the search terms which are nothing but the keywords or key-phrases that relate to your product or search. You can also conduct a blog search for finding blog posts that pertain to your product or service. You can do this by going to Google, clicking on the ‘more’ button and choosing ‘Blog search.’ You can preferably choose ‘advanced blog search’ and mention the keywords or key-phrases. You can choose the amount of results you want. You can also sort the results in terms of relevance or date. You gather the relevant negative, positive and neutral posts about the product and collate it in a data base. Bear in mind that posts should be relevant to the product/service. Go through all the negative posts and try to find out the reason behind the grievances put forth by the readers. Build a corporate blog. Advertise about your corporate blog. Write | | By: online reputation management | | |
| | Online Reputation Management - It's All About Spreading The Good News! | | 2007-09-10 01:25:00 | | We all know that bad news travels faster than good news. A bad or negative consumer experience can affect a business ten times more than a positive experience. It can impact the decision of the buyer and make him shift towards a competing brand. Let me illustrate a real life example that happened with me. A couple of weeks ago, I decided to buy a new mobile phone for myself. I had a brand and a model number in my mind. However just before purchasing that particular cell-phone, I decided to do some online research. After all, as human beings, we are driven by user experiences. Well, what I saw changed my decision.The top ten online search results which popped up as I keyed in the query left me in a bit of daze. Pieces of text lying below the name of my favorite product in the search results page, had some negative information that put me off. I did not even click on the link to venture further. I then keyed in the name of a competing brand. Things were much brighter here. There were some positive reviews about the product on the top ten search results that came up. My mind was made; I went ahead and purchased the product which initially had not ranked top-most in the list.Like me, there are many consumers including you who may decide to do some research and learn by other consumer experiences before buying a product or subscribing for a service. With the Web 2.0 search culture coming and the Time Magazine declaring the Person of the Year as You, it is evident that each one of us can create a magnanimous impact with a click of a mouse or a keyboard button. In the olden days, it was a well-known fact that the pen is mightier than the sword. That proverb can be modified to say that the Internet is a greater weapon than the biggest ammunition in the world. Needless to say, the greatest and most dynamic weapon online that can influence, provoke and even manipulate the human mind-a weblog or a blog.The year 2004 heralded ‘blog’ as the word of the year. Years later, the | | By: Network Marketing Etc. | | |
| | Talk about not controlling your internet reputation | | 2007-09-08 03:07:51 | | Quechup a wanna be social network has ticked off a number of users by harvesting their members e-mail address lists and then e-mailing them invites to come and join the social network.
Ken Camp in two postings has absolutely lost it when it comes to talking about the group, even down to swear words, and [...] | | By: techwag | | |
| | Online reputation management makes headline news | | 2007-09-06 05:12:00 | | Midday, the famous eveninger on 31st August, 2007 carried a front page story on how blogging can be a resourceful tool to every consumer who wants justice done. It told about how a person who uploaded the half-hearted job done by her interior decorator and uploaded it on You Tube. She shot a small video of the haphazard repair work done on the wall of her house and uploaded it on the video broadcasting site. The interior decorating company had no option but to complete the work free of charge, because it had its reputation at stake. We have been hearing time and again that consumer is king, consumer is everything..blah, blah …till the dogs come home, but in the end, the consumer had to pay the price. Until, the consumer decided to do something about it, through the power of blogging. Now there is no stopping her as she lays bare discrepancies, discoloration and discrimination which are rampant in reputed companies known to offer quality products and services. It is high time; companies realize that they cannot take the consumer for granted. They have to take concrete steps to make sure everything is working fine for the consumer. No one wants bad publicity, decreasing market share, litigations etc. How does the company show that it is clean and committed to serving their consumers to the hilt? Well, for one it should make sure that it closely tracks all the feedback it receives, so that there are no slip-ups. Most companies rightly host corporate blogs in conjunction to their website so that people post their problems at one place. Corporate blogs can be a hot place of action where companies can talk about their corrective measures, future plans and value added features they’d be adding to their products or services. Make the best of the blog power to get justice the way you want, quickly and justly. | | By: online reputation management | | |
| | Online reputation management-Reviews | | 2007-09-05 05:57:44 | | One of the potent weapons that can change or sustain public opinion are review sites. Whenever there is a new movie or new product coming up, people turn to review sites. There are so many movies which have taken a beating at the box-office and there are so many products which have not even been tried, purely thanks to damaging reviews. Nothing can be done much about reviews; you can’t stop them from happening, neither can you stop people from reading them and passing judgments. They say if you can’t beat them, join them. This is exactly how review sites can work for online reputation management. Find out people who have genuinely liked your product or service. In this generation of web 2.0, you do not have the need to spend money on market research to scout for your fans. You can find people who patronize your product quite easily in the comments/testimonial section of your website, the social networking website, blogs and message boards. At any given day, there will be more negative posts than positive posts even though your product may be the best in the world. This is bound to be because people generally talk (or write) about things which go bad or sour rather than things which work well. You have to find out people genuinely like your product/service and do not mind penning down their views on features they liked or the ways in which your product/service added value to their life. This is one of the best moves in online reputation management. Contact people who are appreciative about your product to spare some good words or write a short review about how the product made a difference in their lives. This method of online reputation management costs your hardly anything but can help you a lot in terms of business and client acquisition. You can also indulge in viral marketing whereby you can give a freebie or some discounts on the purchase, so that customer satisfaction on your brand is restored. If you don’t have the time or the right peopl | | By: online reputation management | | |
| | Online Reputation Management -It's all about spreading the good news! | | 2007-09-04 13:03:32 | | We all know that bad news travels faster than good news. A bad or negative consumer experience can affect a business ten times more than a positive experience. It can impact the decision of the buyer and make him shift towards a competing brand. Let me illustrate a real life example that happened with me. A couple of weeks ago, I decided to buy a new mobile phone for myself. I had a brand and a model number in my mind. However just before purchasing that particular cell-phone, I decided to do some online research. After all, as human beings, we are driven by user experiences. Well, what I saw changed my decision. The top ten online search results which popped up as I keyed in the query left me in a bit of daze. Pieces of text lying below the name of my favorite product in the search results page, had some negative information that put me off. I did not even click on the link to venture further. I then keyed in the name of a competing brand. Things were much brighter here. There were some positive reviews about the product on the top ten search results that came up. My mind was made; I went ahead and purchased the product which initially had not ranked top-most in the list. Like me, there are many consumers including you who may decide to do some research and learn by other consumer experiences before buying a product or subscribing for a service. With the Web 2.0 search culture coming and the Time Magazine declaring the Person of the Year as You, it is evident that each one of us can create a magnanimous impact with a click of a mouse or a keyboard button. In the olden days, it was a well-known fact that the pen is mightier than the sword. That proverb can be modified to say that the Internet is a greater weapon than the biggest ammunition in the world. Needless to say, the greatest and most dynamic weapon online that can influence, provoke and even manipulate the human mind-a weblog or a blog. The year 2004 heralded ‘blog’ as the word of the year. Years later, the word has transformed itself into action. Today it is a revolution and in the future, blogs are poised to change the way decisions are made. As these are usually free, blogs are both convenient and invaluable. In fact, we can see them people pouring out their sorrows, venting their frustration, expressing their joy through blogs. Evidently, people are also venting out their dissatisfied consumer experiences which influence others to think twice about brand loyalty. One can imagine how much amount of losses, companies will have to suffer due to the whiplash and nasty comments written by these consumers. This calls for an immense amount of damage control and repair. Companies have to be careful that nothing negative or untoward comes up on the first two pages of a search engine. A forward thinking company will have to have a corporate blog in place that can combat such negative news. The methodology, a company adopts to combat apprehension and negativity, and sustain its goodwill and positive image forms the crux of online reputation management.Let us see how a company can use the power of its blog as a valuable online reputation management tool. ABC company does online research and finds out how well (or badly) its product and customer service rate in the top ten search results of the search engine page. It collates data from various blogs, finds out the nature of the complaint and its severity. After this, the company suggests solutions or shares options with the help of blog posts that can ideally solve the consumer queries and keep their speculations to rest. While a company gives its story though its blog post, both the parties are benefited. The consumers restore their faith and confidence in the company because they know that the company truly cares for them. The company on the other hand, gets an opportunity to clarify its stand and earn the goodwill of the consumers. This translates into repeat purchases, brand loyalty and of course a bigger market share. Thus we see that the online reputation management is an infallible tool to a company because it can simplify and clarify a lot of issues and problems which consumers face purely because of miscommunication. No wonder the company I purchased the product from, had a stronger online reputation management compared to the first one. | | By: online reputation management | | |
| | Blogs and Online Reputation Management-The heady Mix! | | 2007-09-04 06:02:30 | | Did you know that every second 14 blogs are added online? Blogs and forum based websites are becoming fast popular. Blogs cater to every taste and all genre conceivable. The reason why blogs are more popular than websites themselves are because of the fact that they are quite dynamic and can be operated by an average computer user. Of course, it is an unbeatable communication tool online, influencing opinions and fostering interactions. There is a strong connection underlying the concept of online reputation management and blogs. Online reputation management is a developing field that encompasses public relations and search engine optimization. In forum sites as well as blogs, people freely air their views and express their feelings about a certain brand or product. Consumers can be either patronizing or ruthless. Why just the consumers? Even the employees who had a bad experience with the company can bad mouth the products and the company, affecting the brand image of the product in the process. It is amazing the way blogs have changed from an outlet for expressing teenage angst to a rewarding and productive tool for business houses. There have been many instances in which companies have resorted to their corporate blogs as a way of damage control. There has been a conscious move to enhance the brand reputation within the top 10 results of a search engine. It is not just the consumers who are influenced by negative posts or ill-feeling written about a product or company in the search engine. Even a client who is thinking about partnering with a company may think twice after reading a negative post. Let us say you have pitched a proposal with a client and he is ready for a merger. Just before taking the plunge, he checks online through Google or any other search engine about your company. He comes across the not-so-flattering pieces of information written about our company in the top ten search results. Will he like his company to be dragged into this? Surely, | | By: online reputation management | | |
| | Online Reputation Management- Three words, three-fold success | | 2007-09-04 06:01:30 | | The world of online marketing is growing exponentially. No one can combat the reach of the Internet when it comes to spreading information. Information can be easily transferred in the form of text, images, competitions, video clips etc. The cost of sharing information is very low or negligible and quite evidently, it has become an outlet of people to express their emotions, feelings, views and opinions.Mom, dad, son, daughter, the gardener and the pet of the family-everyone turns to the Internet to check the review of the latest product, the latest gizmo, the funky outfit or the new movie which has hit the movie-houses. People form a verdict about a certain thing or service based on the reviews they read or the comments made by other people in blog posts. No wonder, my friend who wanted to buy a Hyundai car ended up buying a Wagon R, after checking the reviews online.A person or a company’s reputation is available for everyone online to see. Thus, it is important for personalities, brands and companies to have a positive or likeable image so that the popularity is sustained or built up. Online Reputation Management is fast becoming a medium of the new generation online. Ironically, the concept is tangential to word of mouth publicity. We know that people talk, spread rumors and form opinions; it is viral in nature. ORM helps in keeping a close watch on what is being spread online about you or your company.ORM has two principal functions-listening and responding. Of course, you can’t really listen but you can observe what is being written about and draft a plan of action to counter the negativity that is rampant. You have to let your prospect, customers and readers know about what is right. You have to present your side of the picture. And what do you get in return? You earn the trust of the readers and customers. They feel confident that someone is there to listen and make note of their problems and feedback. It feels great to be heard, doesn’t it?In Online R | | By: online reputation management | | |
| | Online Reputation Management(ORM)-Setting things right proactively | | 2007-09-04 06:01:09 | | Anyone who runs a business or a professional agency will swear on his or her last buck that a negative publicity can be quite eroding. If the first page of a search engine like Google has some not so good things about your company or the brand, it means that there is something you have to do before you clientele and customers head for the exit door. God has blessed consumers with the power of the Internet. Decision making has become easy for them because they can share their opinions, views and interests with a lot of like-minded people through reviews sites, forum sites and blogs. What do you do, if your company is the object of scathing attack and relentless criticism? A place in the front page of a search engine is important, but it is equally important that something good or positively interesting is written about at the same time. If there is some negative information written about your company found in the first page of results in a search engine, you have to really do something constructive to undo the damage. It is important to realize that you can’t really remove negative information. However, you can push the negative information down and out from the public view. Here are some of the steps; you can take into account while latching on to online reputation management: Contact the blog owners or webmasters: You can always contact the webmasters or blog owners of the site where trashy or negative stuff is written about you or your company. Request them politely to remove the negative set of comments. Chances are that they might decline your request. Chances are also there that they might agree and remove the comments. If such is the case, your headache is relieved quite easily. However, you should note that if they do remove the posts, there are fair chances that these comments still remain in the ‘cached’ pages of the search engine. However users who click at that particular link will not see the | | By: online reputation management | | |
| | Online Reputation Management-More than just a PR | | 2007-09-04 05:57:52 | | We know that public reviews and opinions on blogs can be quite influential and overwhelming upon a company. However it can also have an impact on a person’s life. Success can be harmful at times. A celebrity, an influential person or even a layman is susceptible to bad publicity online. However, it is even more ruthless and embarrassing for someone who is in the public limelight to be shown in the poor light. People generally check the first page of results in a search engine. If something bad or embarrassing about a particular celebrity is mentioned in the first page, people actually start forming opinions and passing judgements. Tongues begin to wag and the celebrity’s maligned reputation begins to cloud around him like a ball of smoke. The media has a field day sensationalizing the whole issue leaving a lot for the public figure to clarify. Blogs and forum sites can tarnish the image of a person in a matter of minutes. If these views find their way on the first page of a search engine like Google, millions will read them and form opinions. If a celebrity has a PR agent, it is not enough. How many people can he explain to? There are millions of people online at a given point of time. The amount of people actually watching television is lesser than the previous decade, even though there are a lot more television channels now. Most of the time is spent online nowadays. So it is important for the celebrity to give the whole matter a ‘personal touch’ by posting his or her very own blog online. When a celebrity has a website online, he or she is in immediate and direct contact with the fans. When the celebrity runs a blog from personal website or runs an independent blog, it is even better because it become even more easy for him or her to be in touch with the fans regularly. The tone and language of a blog is informal and friendly and more importantly, you get the answers directly from the horse’s mouth. Though most actors or professional may | | By: online reputation management | | |
| | Blogging career in Online Reputation Management | | 2007-09-04 05:57:17 | | We all know that blogs are web-tools that can shape and influence public opinion. Every company online is wary about some negative post that can crop up in the first pages of a search engine like Google, and affect the business. In a manner, which is akin to an eye for an eye, companies use their corporate blogs to come clean and clarify speculations written about them. For a company that wants to have a positive image and favorable information written within the top 2 results page of a search engine, blogging becomes very important. The benefits are in the form of free advertising and clear information provided in the form of enriched and enhanced content. Secondly, blogs form a medium to forge a wonderful relationship with its customers. Thus all said and done, a professional blogger assumes an important and some times crucial position in the spectrum of online reputation management. For a person who likes to blog instinctively, this piece of information comes as a veritable opportunity. A professional blogger is hired on a contractual period to write keyword rich content which talks positively about the company and its product/service. Anyone who can prove that he is a good writer can become a publicist or an online management reputation spokesman for the company. How can a blogger turn this opportunity into a gold mine? A blogger, who is passionate about writing on a certain brand, service or an individual with enough substance, can have a lot coming his way. Look at it this way: if you are quite self-assured and consistent in a given field (say insurance, banking, telecom etc), you will sooner or later be noticed as traffic streams into your blog. Top companies who want to enhance their corporate image will go through your blogs and may hire you for a contractual period for a flattering amount to write for them. If you like, you may be even absorbed in the company. In ‘Blogger,’ there is also a section called ‘profile’ where you can talk about yours | | By: online reputation management | | |
| | Online reputation management—Damage control in practice | | 2007-09-04 05:56:27 | | Picture this. You have consciously built a brand image for yourself and everyone around is happy because you are on top of the world. But then as you become successful, you attract detractors too. One or more such animals with an axe to grind against you start spreading stories about you and most of them are not pleasant. Some of the posts appear on the first two pages of a popular search engine. You find yourself as the object of ridicule and contempt. You have been branded as an alcoholic rather than a workaholic. People read negative, exaggerated information and then spread stories adding their own dash of spice in their discussions about you, with their colleagues. You have to seriously safeguard your reputation before some more negative posts appear on the front page of Google. A reputation-maligning post like this on the front page of Google or such other search-engine is as bad as infamous front page news. When you see a scandalizing post like this affecting you, your profession or business, you have to first analyze the gravity of the situation. Is it really bad for you? Can it affect the way you live or deal with people? A celebrity friend of mine was in a similar situation where her image was taking a beating due to some posts that made their way to the front page of the search results of Google. My friend cried foul, harped that she was misquoted but the posts kept on coming. She contemplated calling the website owner and threatening to issue a law-suit. However, there was risk involved and it could take off some of her time. She had to protect her image and online reputation management was the first thing on her mind. Some websites were getting regular hits by writing trash about her. My friend then decided to act wisely a built a strong, positive image about herself through online reputation management. She hired someone who could write keyword driven content for her that put her in the positive light. She joined some of the social netwo | | By: online reputation management | | |
| | Online reputation management-Dealing with troublesome blogs | | 2007-09-04 05:55:35 | | The need for reputation management online stems from CGM(Customer Generated Media) furore that has spread in the Internet. Ever had a bad experience while using your credit card? Has the bank treated you unfairly? Are you pissed with the callous attitude or indifference shown by customer reps on the phone? Do you feel that they just dumped the vacuum cleaner at your place and forgot about installing it properly? You do not have to keep your grouse within yourself or express your sentiments to the neighborhood. You can tell about the unfair deal to the whole world through blogs. Blogs are dynamic and can shape public opinion with the influence of something as trivial as a mere post. Unlike newspapers , magazines and huge online news portals which at times are politically correct and have to abide by editorial guidelines, there is no real censorship or editorial guidelines to adhere by in case of blogs. A blog is your very space to write about everything from termites to tornadoes. Many of them use blogs to vent out customer service grievances be they about billing, insurance, mortgage, the shopkeeper next door or about the company which sold you a refurbished printer rather than a brand new one as a replacement. Since blogs are the medium of public expression, companies have to be very careful about its image as well as its products/services. When these complaints or posts appear in the first page of a search engine, it can be vastly detrimental to its image. Every company worth its salt should have an online reputation management in place to combat negative posts or complaints. Many a times, online reputation management is necessary for the company to explain its point of view, when it has been wrongly targeted by the consumers. Though we have covered about the intensity and magnitude of blogs earlier, we will study as to how we can handle online management reputation to effectively curb negative sentiments about your brand, product, business or image. G | | By: online reputation management | | |
| | Online reputation management-A case study | | 2007-09-04 05:53:45 | | Online reputation management is about setting the wrongs right. Whenever things go wrong, we should look at how we can use the negative bit to our advantage and make it a plus point. To throw more light to this, let us understand through a case study about how a bank worked toward some smart online reputation management, inculcating both search engine optimization and smart PR skills. There was a bank X which ran into some sort of rough weather courtesy disgruntled customers who were not exactly having a high regard for the company. One of them was my friend who was also a person who did not like taking things lying down. He ran an impressive blog in which he wrote really scathing stuff about the bank, and to make matters worse, the posts came up on the front page of the results page of a search engine inspiring a lot many people to add more. My friend wrote in his blog that he had got a phone call from the bank some weeks ago for a ‘gold’ credit card. An executive had come to his place and noted all the details and collected proofs of his income and other relevant details. He was informed of the credit card to arrive by courier in a week’s time. He was promised that he was ‘prequalified’ for the card because he was an ‘esteemed’ customer of the bank. Weeks flew by and there were no sign of the credit card. Exasperated, he called up the bank three times and all the three attempts made a mockery of the man’s precious time. My friend said that he was waiting in the IVR queue on two occasions and just before he was transferred to the executive, the calls would drop. Luckily when this guy did get to speak to a live person on the third attempt, he was informed that he did not stand the chance to get a gold card because he was not ‘qualified’ for it. It was but natural for the person to fume his anger into words and put it down on the blogging software and show it to the world. Of course, he found a lot of fans who had more gory stori | | By: online reputation management | | |
| | The importance of Alerts in Online Reputation Management | | 2007-09-04 05:52:42 | | If you are under the impression that you are too involved in your business to care about the Internet, you are mistaken. Your online reputation can be at stake. With a lot of people turning to electronic media for news and gossip, you cannot undermine the power of online reputation management. There is a principle called karma in the Hindu culture, which says that every deed has its repercussions. If you do good, you are rewarded. If you do bad, you are punished. The consequence may take its own time but soon you do get your just deserts. There is a scientific rationale behind it too; as Newton said: every action has an equal and opposite reaction. As you sow, so shall you reap is another saying that typifies the relationship between cause and effect. Taking what I said in the above paragraph to the next level, I would say that this karma spreads across the world through Internet. If you do good things, you are talked about. If you do wrong, you are sniggered at. Type the name of your company or even your name(if you are influential) and you will see a lot of things that people are talking about. Most of the talking (or rather information written) in the search-engines may not be the way you want it to be. There may be some which are disturbing and portray a negative image about you or the project you are heading. How about using online reputation management and investing in time, effort and money to make sure that information is spread in the right away about your brand? Your efforts to market yourself positively and to add posts in the first couple of pages of a search engine will certainly win you a lot of goodwill and respect. To make sure that you get a buzz about what is happening about your brand, company, products, industry or your field of interest; you should set up an ‘alert.’ There are Google Alerts and Yahoo Alerts which help you automate the entire system of monitoring for the relevant keywords or key-phrases that you require. When yo | | By: online reputation management | | |
| | Online Reputation Management and social networking | | 2007-09-04 05:52:02 | | It’s raining orkut, myspace, facebook, hi5,bigadda and countless amount of social networking websites-all meaning business and justifying the cliché, ‘be in touch.’ Social networking sites are the hot places where people chat, refer, tease, congratulate and play the blame game. It is also the best place to recommend something that is pleasant or to warn someone against something that is unpleasant. There are occasions when a guy asks his online friend for a date and she agrees with a coffee joint that is known for its cool ambience and wonderful coffee. If that café happens to be yours, a positive remark like this can be quite encouraging. Being a member of a social networking site, I scraped my friend about meeting at an inn some miles away from my house. My friend replied enthusiastically that the inn has some fond memories because it was the place where he had taken his wife for their very first date. Small things like these can not only nurture relationship but also act as a deserving pat on the back of establishments, businesses and corporations which started these endeavors. In fact some enthusiasts and fans who patronize certain hotels, movies, corporate houses even initiate online communities within these social networking sites. Like minded people become a part of these communities and add their views and opinions. For a company who wants to manage, improve or even enhance their online reputation, social networking sites are a good place to get scraping (not to be confused with scrappingJ). You should visit these social networking websites; leave a link to your blog or website. It can work wonders for the online reputation management of your brand or product. You can scout some of the profiles that are relevant and find out how people talk about your business. If the response is not so flattering, you should start undoing things which are going wrong. You can start communities that talk good about your company. You can reply to some of | | By: online reputation management | | |
| | Online reputation management-Customer Generated Media and Tracking tools | | 2007-08-23 01:05:03 | | Every single moment, someone or the other is talking about you, your product, your services, your business, your competitors or your industry. They may be complimenting about a particular aspect of your business, appreciating certain things or generating hype for your business. There are also people who do not think too high about your service. They are cribbing, complaining or criticizing about your service or your product. Let us say a much-hyped movie is on the verge of release. A lot of money, time and efforts have been spent in creating the magnum opus, and an equal amount of money has been spent on publicity. Can you imagine how much it can hurt both the distributors and creative team when the pre-release hype is countered by negative posts and scathing amount of criticism. A lot of people who read negative posts and information are bound to stay away from the movie affecting its business. Not just a movie, but every conceivable product or service has its online reputation at stake thanks to the open platform offered by the web 2.O tradition. A blog post or a couple of comments posted online can either be a windfall for your business or topple it down like a pack of cards. There is also a term for this phenomenon-it is called customer generated media or CGM. To tackle the negativity generated by the consumer generated media, you need to take resort of online reputation management. Online reputation management involves the method of tracking or monitoring every hour. Make sure you track everything that involves your product or service, right from product lines and employees to marketing strategies and competitors. You can go to morever.com; a website gives information on your industry and the latest developments and news in your industry. You can collate all possible keywords that a user usually searches on in terms of your product or service. You can then set up ‘alerts’ (Google Alerts or Yahoo Alerts) for all of these keywords so that you ar | | By: online reputation management | | |
| | Blogger: Business Company Reputation Disturber | | 2007-07-30 02:12:00 | | There are million of blogs out there, those blogs are continuing to growth on the internet world. People are making their own blog in the various themes, making those blogs truly exist in diversity. There are many fans out there establishing their own blog to be consumed for a group of people or in the global term. Blog has already recognized as a powerful media for the bloggers to express what
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| | Digital Reputation | | 2007-06-28 06:03:39 | | Thomas Friedman did an interesting piece (Behind the pay firewall)about one of the pluses and minuses of the information age.When everyone has a blog, a MySpace page or Facebook entry, everyone is a publisher. When everyone has a cellphone with a camera in it, everyone is a paparazzo. When everyone can upload video on YouTube, everyone is filmmaker. When everyone is a publisher, paparazzo or filmmaker, everyone else is a public figure. We’re all public figures now. The blogosphere has made the global discussion so much richer — and each of us so much more transparent.The implications of all this are the subject of a new book by Dov Seidman, founder and C.E.O. of LRN, a business ethics company. His book is simply called “How.” Because Seidman’s simple thesis is that in this transparent world “how” you live your life and “how” you conduct your business matters more than ever, because so many people can now see into what you do and tell so many other people about it on t | | By: Dyre Portents | | |
| | | Jamie Lynn: Can Her Reputation Be Saved? | | 0000-00-00 00:00:00 | | Jamie Lynn Spears' unplanned pregnancy at 16 is a public relations nightmare! Britney Spears' sister was seen as a role model to millions based on her wholesome Nickelodeon character on Zoey 101. So can teen mom-to-be salvage her image? Robert Zimmerman, managing director of Middleberg Communications in New York City, ... | | By: Top Celebrity Headlines | | |
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