| Micro sites - the impact on your search engine optimisation | | 2008-07-21 11:09:05 | |
When working with their websites many companies set up micro sites with sub-domains or entirely new domains such as www.yourcompany.com for the main site and http://campaign.yourcompany.com for the micro site or www.campaigncompany.com as a stand alone website address. This may seem like a good idea for making the content in each of your campaign stand out as a separate offer but in the SEO world this isn't a good idea.
When Search Engines view your site they use the website address to identify the site as a stand alone entity, so they will see www.yourcompany.com and www.yourcompany.com/products as part of the same site. However when they see www.campaigncompany.com or http://campaign.yourcompany.com they view this as a separate website, and won't rank the copy in with the rest of your site.
This means that when you are trying to prove that your site should appear highly in search results for your products, your message is diluted across all the campaign micro sites. This is par... | | By: Sonicatu | | |
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| Search Engine Optimisation is not a commodity | | 2008-07-09 10:29:23 | |
When working on the optimisation of your website it is tempting to think that the Search Engine Optimisation is a commodity that you don't need to worry about or something that only needs a short burst of activity on.
However, implementing Search Engine Optimisation to your site and managing this on an ongoing basis is important for the success of your website and the ability for you to attract business to your company through your online marketing.
Since the birth of the internet the number of websites has grown almost exponentially numbering over 156 million websites available in January 2008. With this level of competition of the people searching the web, SEO becomes so much more important. As we recently reported the number of people searching using Google is increasing all the time, so getting yourself noticed on the Google searches is important to the success of your website.
If your SEO Company recommends that the Optimisation of your site could be done in a short term bu... | | By: Sonicatu | | |
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| Search Engine Optimisation; Content, Content, Content | | 2008-06-24 00:00:00 | | Search engine optimisation is rapidly becoming the buzzword in the world of internet business. It is likely that if you own a site that at some point you will have been approached by an SEO company courting your business and promising that you will see top search engine rankings in a short period of time. [...]... | | By: Resources Zone | | |
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| Search Engine Optimisation in Ibiza | | 2008-02-28 14:52:00 | | So the 2 great Ibiza based web sites we've formed a strategic alliance with are both making good progress. These are both large dynamic sites with a lot of content and some strategy work has been required to get an overview of the situation and challenges.We are please to say that the worst of this has now been completed and both sites will shortly be taking their rightful places at the top of their searches :)it looks like Ibiza Now has been granted a Google Pagerank promotion in the update that is currently being rolled out, as has our own site Search Engine Optimisation in Ibiza ..we're both rising to PR3 if the latest datacentre figures are to be believed.The new Ibiza Voice - Music Clubs and Ibiza Party Newsis goin from strength to strength, with 13k pages of highly indidual content, and now that the navigation has been tuned, sitemaps are being drawn up and the pages carefully focused you can expect to see Voice where they belong, front page for most Music in Ibiza or Clubs in Ib... | | By: SEO Ibiza | | |
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| Search Engine Optimisation in London | | 2008-02-28 14:17:00 | | The week has flown by for us and weve started work on some great new clients sites, and are waiting for the details to get started on two more.But the latest site we have the pleasure of tuning is The Green Room Events who are a Corporate Events London specialist Party Planners company.Not just any old party planners London though, one of the partners in this company is only one half of the fabulous Mr & Mrs Smith Boutique Hotels Website.So you'd have to bet this company is goin to be a massive hit in the pretty near future really, if past is anything to go by. If you want a Party Planner in London to plan your parties you could do far worse than check out the Greenroom. Having made the initial changes were now impatiently awaiting for Google to re-index so we can assess and get started properly.... | | By: SEO Ibiza | | |
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| Search Engine Optimisation Fundamentals | | 2008-02-25 02:35:05 | | By Gareth Owen
So why bother Optimising your website? Firstly, it is your choice but if you are serious about your business than SEO should be given serious consideration. There are plenty of so called SEO companies out there that promise the world, charge a fair price and then optimise your site on keywords and terms that no one searches on. What good is that? No good at all!Ultimately there is... | | By: Ebook Review - Make Money | | |
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| Search Engine Optimisation and Small Business Blogging, what's that all about then..? | | 2008-01-16 07:07:00 | | cartoon from www.cartoonchurch.com :)Over the last year we have set up quite a few Client's Blogs for SEO reasons and we are often asked "but what do we need a Blog for?"Apart from reintroducing people to their long-lost inner writer, there are excellent business and SEO reasons for putting time and effort into producing a really good blog. The blog will raise awareness of your company online, allow you to interact on other related blogs, comment, even lead people to your business via your competitors blogs. If done properly your blog will also likely start to rank in organic searches alongside your main site, and lead people to you that way, effectively doubling your internet presence in the SERPS.The Vertical response team sum it up nicely HERE , Excerpts used below.A blog is simply a website you publish in conjunction with your corporate website where you become the expert in your field and provide important information about your industry or your product/service that your readers or customers might find useful.It also provides a "voice" of the company as well as a way for your readers to comment back on what you provide. It works in conjunction with your company website Blog providers: TypePad, WordPress, Blogger Why Blog? Search Engine Rankings Backlinking - The more you link back to your corporate domain you could get ranked higher in the search engines. Search engines like "backlinks" (for now anyway). Make sure you link from keywords that are meaningful in your posts. For instance if one of your keywords is "red lipstick" then link back to a page on your site from that keyword. Categories - Flag each post or "tag" them with a popular keyword(s) or categories for the search engines to key on as well. Notice the (s) above? Put your posts in multiple categories so they can have multiple tags. The more the merrier. Customer Feedback Polling - If you need a quick answer to questions, throw up a poll on your blog. Through polling we not only found ... | | By: SEO Ibiza | | |
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| 101 tips on search engine optimisation | | 2007-12-28 11:07:43 | | Perfect-Optimization.com made this free e-book about search engine optimisation. I downloaded ebook and read it, so here are my views on it.
In first chapter, they made distingues between important ranking factors. They made total sum 10, and give all important factors value from 0.1 (meta keywords) to 2 (page title tag). On some [...]... | | By: Work from home AT blog | | |
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| Search Engine Optimisation - the Pitfalls! | | 2007-09-13 18:39:34 | | 1. A bad title is a bad web pageThe title tag is one of the most important website elements to keep in mind. Because of the "title tag" we have a general idea about the subject and content of a website. It also works well for human visitors and search engines. The human visitor will know he/she is on the right web page, but also a well chosen title is a sign of credibility and professionalism.For your "not so human" visitors - the search engine robots - title tags play an important part in ranking your website if used properly with the valid keywords corresponding to the content of the web page. Don't forget - every web page is unique, it is therefore recommended to be very precise with the title of website if you have web pages which are similar to one another. Should you have web pages with a very similar title - consider merging the content.2. Bad or duplicate contentA website is unique ans so should your web page as well. Sometimes we found that webmasters lacking originality and... | | By: Make Money Online : Tips from I Digg Anything | | |
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| Search Engine Optimisation experiments | | 2007-08-13 10:29:23 | | As you may know, I’ve been experimenting with the hosting location of several of my websites over the last few months and indeed years.
To begin with I hosted mascamps.com in America basically because that’s where my earlier websites lived and it was handy to just add the new one to the existing account. Anyway, about [...]... | | By: Foreign Perspectives | | |
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