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| Articles about Stepforth |
| StepForth Wants to Answer Your SEO Question FREE | | 2007-11-07 16:50:00 | | Have you got a burning question about your current search engine optimization campaign?Do you want to ask about the particular nuances of different leading search engines?Are you wondering why after all of your work your website is not getting better rankings?If so, send your SEO questions to StepForth and if they are not already answered in our "SEO Answers Resource" we will do our best to answer them and possibly feature them in future SEO blog postings or articles.>> Submit your SEO Question here Our next edition will be sent out on November 8th | | By: The SEO Blog | | |
| | Do it Yourself Social Media Marketing - A StepForth Whitepaper | | 2007-06-28 16:49:00 | | SEO Meet SMM (Social Media Marketing) was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals. As a result, it has taken a while to view my footage and pick out all of the best tips to share with you. The SEO Meet SMM seminar was paneled with an all-star cast of Rand Fishkin, Neil Patel and Cindy Krum. Between these three incredibly bright people, and my own experience and research I have put together this whitepaper on how to use social media marketing (SMM) to your advantage. I believe this is the most current (timely), accurate and cutting edge information available for those who want to start marketing in this field.The ConceptSocial media marketing is a method of promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc). This may seem overly elementar | | By: The SEO Blog | | |
| | StepForth Tutorial: Blogs 101, Part 3 | | 2007-05-31 07:25:00 | | Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I explained blog feeds and how to optimize a blog. Now in Part 3, I will explain social media marketing and outline a selection of strategies for socially marketing your blog. Important Note: Over the past few years social networks have exploded creating a service niche that Social Media Marketing has filled; evolving into a vast and complex profession of its own. In this regard, this article is by no means an exhaustive listing of the social methods for promoting a blog but it will provide you with worthwhile strategies to begin a successful campaign. What is Social Media Marketing?Social Media | | By: The SEO Blog | | |
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| StepForth Tutorial: Blogs 101, Part 2 | | 2007-05-18 01:53:00 | | Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I will explain blog feeds and how to optimize a blog.Blog Feeds and SyndicationEvery blog comes with a web feed mechanism that automatically updates whenever you add or edit a post on your blog. The purpose of having a web feed is to notify people interested in your blog of new content as soon as it is posted. For this notification to occur, however, the interested blog reader will have to subscribe to your blog’s web feed using a special “feed reader” program that continuously checks for updates to your feed.The following is a step-by-step example of how a feed works:A person likes your blog enough to want to be notified when | | By: The SEO Blog | | |
| | StepForth Tutorial: Blogs 101, Part 1 | | 2007-05-09 22:47:00 | | StepForth's Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I will discuss the basics of a blog and some of the necessary steps to take before starting one.What is a Blog?Why try to reword what already is eloquently written? Here is the definition for "blog" from Columbia Encyclopedia: "blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. Blogs typically report and comment on topics of interest to the author, and are usually written and posted using software specifically designed to facilitate blogging; they include hyperlinks to other website and, often, photos, video clips, and the like. The most recent entry by the blogger is posted at the beginning of th | | By: The SEO Blog | | |
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