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| Articles about Web Analytics |
| Free Web Analytics Service GetClicky.com | | 2008-05-27 08:58:54 | | What is Clicky?Clicky is a web analyzer that works great with any web site, even Ajax and Flash sites. It was originally targeted towards smaller web sites and blogs because it tracks a high level of detail on every visitor, and these types of sites find this information very interesting. Since then, many additional features have been added to Clicky, such as the customizable dashboard full of Ajax love, and our amazing filtering interface that gives you actionable data on any subset of your vis | | By: Tech News India | | |
| | A Seat at the Table for Web Analytics | | 2008-05-07 17:25:02 | | I just got back from speaking on a multivariate testing panel at eMetrics in San Francisco.
A conversation I had with Marshall Sponder triggered this post. Marshall was bemoaning the fact that web analysts can’t even get “a seat at the table” (i.e. serious consideration) within many companies. To me this was a statement of the [...]
| | By: Strategist.org.uk - Business and Technology News | | |
| | Piwik # Open source web analytics | | 2008-04-21 00:35:00 | | piwik is an open source (GPL license) web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak… and so much more. piwik aims to be an open source alternative to Google Analytics. [Check this if you want to know what sort of reports Google Analytics gives]
piwik is different from the
| | By: Complete Dose of Linux Poison | | |
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| Web Analytics Roundtable | | 2008-03-04 16:33:00 | | This session provides an overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives.Moderator: Jim Sterne, Founding President and Chairman, Web Analytics AssociationQ&A Moderator: John Marshall, CTO and Founder, Market Motive
| | By: Unofficial Google Analytics News | | |
| | | Microsoft releases web analytics tool in beta | | 2007-11-02 14:53:00 | | Microsoft has been testing the product for the past year - it is based on technology developed by web analytics provider DeepMetrix, which was acquired by Microsoft in May 2006.Features include outbound link tracking, ROI reports, funnel reports and conversion tracking, as well as others mentioned by Ian Thomas of Microsoft in his blog.
| | By: Unofficial Google Analytics News | | |
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| Web Analytics Standards: 26 New Metrics Definitions | | 2007-08-30 17:28:00 | | Some of you know that I am a member of the Web Analytics Association Board of Directors. Amongst my duties are to help share responsibility for the WAA Standards Committee, which is led by the committee co-Chairs Jason Burby and Angie Brown. It is my distinct pleasure to share with you all 26 brand spanking new metrics that have been published by the WAA standards committee today. They have been a long time in the making (you can imagine what happens when practitioners, consultants, vendors, industry thought leaders all come together!!), and were announced at the Search Engine Strategies (SES) show in San Jose.
| | By: Unofficial Google Analytics News | | |
| | Web Analytics Interview | | 2007-08-28 22:38:00 | | In terms of structure, we’re exclusively a web analytics consultancy (and a hands-on one at that). We don’t do design. We don’t do Bid Management. Just analytics. That makes it more likely that you’ll be engaged with someone with real experience and expertise - not easy to find these days. We’re also not about a single product. When you work with professional services teams from a vendor, you’re always working with consultants who are necessarily product focused. We (and I think most independent consulting companies) are business focused. It makes a huge difference in the type of work you’ll get.
| | By: Unofficial Google Analytics News | | |
| | Web Analytics Association Sets Measurement Standards | | 2007-08-26 17:08:00 | | Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic Web analytics terms. For almost two years, the WAA's Standards Committee worked with Web analytics vendors, agencies, practitioners and industry leaders like Omniture to develop standard definitions for the most widely used terms--namely "page views," "visits/sessions," and "visitors'"--and then expanded them this year, to include an additional 23 broader metrics.
| | By: Unofficial Google Analytics News | | |
| | Should you use a free Web analytics solution? | | 2007-08-23 14:10:00 | | Lately there has been a lot of talk about free Web analytics solutions like Google Analytics and Microsoft Gatineau. On this subject, the most common question I get from readers is “Should we consider a free solution?” The answer, of course, is “It depends.” A more likely scenario is that companies using free solutions will train internal resources using books and classes available in the marketplace today, slowly benefiting from their education over time. But again, Web analytics is hard, and many of the subtle aspects of analytics take far more than an hour a day to learn.
| | By: Unofficial Google Analytics News | | |
| | Web Analytics - An Hour a Day | | 2007-08-20 17:52:00 | | Web analytics is an important area for online merchants. A greater understanding of how visitors are finding and navigating your site can help you improve the usability, navigation and promotional efforts of your website, thus increasing your sales. So I was eager to review Avinash Kaushik's new book, "Web Analytics: An Hour a Day" In skimming the first sections of "Web Analytics," I was overwhelmed - I found it complex, and more geared to the enterprise user than the small online seller.
| | By: Unofficial Google Analytics News | | |
| | | Understanding Web Analytics What does all of the jargon actually mean? | | 2007-08-17 01:36:00 | | How many people visit your Web site every day? What are visitors doing when they get there? Which features are most popular? Was that big redesign worth the money?If these types of questions keep you awake at night, Web site analytics can provide some peace of mind. Analytics packages can help you track your site's statistics, allowing you to see how many people are looking at which page, what sites your visitors are coming from, who your users are, and more. This information can in turn help you measure traffic, understand your visitors' needs and behavior, and gauge click-through rates to new content or features.
| | By: Unofficial Google Analytics News | | |
| | The Web Analytics Revolution | | 2007-08-15 16:15:00 | | The real power of the current crop of analytics packages (Site Catalyst, HBX, Google Analytics, WebTrends, Index Tools and so on) lies in their versatility and ability to deliver value to so many different types of business. You don’t need to invest a huge amount to get an analytics program up and running, although (of course) the more advanced your requirements, the greater the setup and maintenance cost. For any site with a commerce element, analytics should be a no-brainer, but there are less obvious (though no less important) applications also.
| | By: Unofficial Google Analytics News | | |
| | Web analytics can boost small business profits | | 2007-08-07 03:39:00 | | The Internet is the great equalizer of all businesses. Small companies can generally compete with large corporations on a global basis using the right search engine optimization techniques and by improving the odds that their Web site appears on the first page of a World Wide Web search. But to stay competitive and truly understand their customers and market, small business owners need to incorporate Web analytics into their strategic plan.
| | By: Unofficial Google Analytics News | | |
| | A Video Interview with John Marshall, CEO of ClickTracks Web Analytics | | 2007-04-13 05:28:00 | | Introduction I have long been a fan of ClickTracks and it's professional line of analytics software. In my experience ClickTracks is leaps and bounds above its competition both for quality of software and quality of service. In the interests of full disclosure StepForth has been an advocate of ClickTracks since we bought our first copy in 2003 (or thereabouts) and I (Ross Dunn) recently completed my Professional ClickTracks Certification.The following video interview was recorded at the ClickTracks presentation booth at the New York Search Engine Strategies Conference, yesterday, April 11th, 2007. To view the videos just click on the question and you will be taken to the appropriate YouTube page to view it. I hope you enjoy StepForth's first round of video journalism.The Interview with John Marshall of ClickTracksJust click on a question to see John's answer on YouTube.What is it about ClickTracks that has made it so successful? How does ClickTracks compare to Omniture and WebTrends | | By: The SEO Blog | | |
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