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| Total Unique Visitors: 45033 |
| Visitors Out: 1042 |
| Total Visitors Out: 1042 |
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| Community marketing: UGC is part of the Internet DNA |
| 2008-07-03 13:33:38 |
The tide of marketing is turning at last. After more than 13 years of battling against autistic -- and largely inefficient -- old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down......
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| Business to benefit from evolution of journalism |
| 2008-07-03 07:20:09 |
An article by Rachel Meranus: "Teaching Old Dogs New Tricks: Understanding the changing face of journalism can be the key to getting more coverage for your business" is providing insight in the media revolution which is unfolding before our very......
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| Golden rules for corporate blogging (2/3) |
| 2008-06-02 17:26:31 |
Preliminary questions First and foremost, define the purpose of your corporate blog even before you start writing the first line. What is the objective of this blog? Is it about awareness? Is it intended for you to share knowledge with......
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| How to get started with corporate blogging (1/3) |
| 2008-06-02 17:00:52 |
Introduction Once your Corporate stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (Read our 15 golden rules for Web 2.0) and once they have established how their 2.0 strategy......
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| Integration strategies for better SaaS adoption |
| 2008-05-13 17:06:01 |
I recently provided highlights on the role and impact of SaaS in a modernised IT environment and am trying to permanently observe the emergence of innovative offers that will bring the SaaS (r)evolution to its second and third steps. Over......
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| 10 steps to 2.0 interactivity nirvana |
| 2008-04-17 18:13:14 |
It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled "15 golden rules for......
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| Can software accurately reflect the work 'place'? |
| 2008-03-30 09:37:13 |
By Dr. Lee Schlenker Although IT vendors can proudly claim that computer technology is nearly ubiquitous in business today, many managers remain quite sceptical of the ability of software solutions to help them learn about the different realities of business......
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| 15 golden rules for Web 2.0 |
| 2008-03-10 19:05:23 |
Introduction This article was originally designed to address the questions which were sent to me by large customers wanting to launch Web 2.0 initiatives. Very often, these clients wanted to jump on the bandwagon, but didn't know how to do......
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| How are companies marketing online? |
| 2008-02-04 17:02:59 |
Although there are many online tactics available to supercharge your digital marketing plan, not all of them deliver the same effectiveness or even are appropriate. It is obviously highly depending on the target audience you are trying to reach and......
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| SaaS predictions for 2008 and beyond |
| 2007-12-27 15:45:45 |
With only a few days left before 2008 hits us, I thought it was the perfect timing to dive into what Saugatuck Technology just reported as being their SaaS predictions. Their recent research alert highlights five key trends in SaaS......
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| Driving successfully web 2.0 into the enterprise |
| 2007-12-09 19:38:01 |
There are risks and challenges associated with adopting any new technology, and Enterprise 2.0 is no different. It is quickly becoming evident that successful implementation is arising from business strategy, aligned with clearly defined outcomes & objectives, and supported by......
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| Acronyms soup … A pain in the –aas |
| 2007-11-18 16:39:37 |
I wanted to echo an excellent post from ZDNet's Phil Wainewright about the over-used '2.0', ‘-aaS’ and ‘-oriented’ monikers. clipped from blogs.zdnet.com The tendency to slap ‘-as-a-service’ on the end of anything that’s offered as a shared service is now......
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| Europe poised for SaaS explosive growth |
| 2007-11-11 19:58:29 |
Earlier this year, Saugatuck published a Research Report, covered in one of my recent blog post entitled “Three Waves of Change: SaaS Beyond the Tipping Point”. This report is describing the rapid acceptance of SaaS over the past year and......
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| Sales 2.0: Taking sales to another level |
| 2007-11-11 19:58:27 |
Yes, the '2.0' hype is getting somehow out of hand and the moniker now comes to Sales … There’s been a lot of talk recently about 'Sales 2.0' and how companies can benefit from adopting Web 2.0 concepts and technologies......
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| Which consumer 2.0 are you? |
| 2007-11-05 19:01:23 |
Blogs, podcasts, video-sharing sites, social networks ... You will find below great graphical representations of Forrester's Social Technographics® research results … a very informative set of charts as to the demographics of Internet users and how they spend their time......
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| How will emerging technologies affect your company? |
| 2007-11-05 19:01:21 |
Gartner has released this summer the latest iteration of its “Hype Cycle for Emerging Technologies, 2007", the broadest aggregate of Gartner’s hype cycles - a graph which charts how technologies are built up and adopted. The idea is that technologies......
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| The Shifting Balance of Power: When CRM becomes CMR |
| 2007-11-05 19:01:21 |
Many organisations aspire to be customer-centric, yet few have figured out the recipe for successfully transforming their business. It seems like it was just yesterday that companies were discovering the importance of implementing CRM technologies and strategies aimed at acquiring......
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| Word-of-Mouth or when the unbiased opinion is trusted around the globe |
| 2007-11-05 19:01:20 |
You may have come across one of my posts entitled “Which consumer 2.0 are you?” urging marketers to develop a better understanding of their customers’ online behaviour and devise a coherent and adapted social strategy accordingly. You probably also remember......
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| Enterprise 2.0 … Show me the ROI |
| 2007-10-28 21:01:38 |
While Enterprise 2.0 is often described as “web 2.0 meets the enterprise”, what Enterprise 2.0 encompasses is much bigger. Enterprise 2.0 represents a radical change in the way businesses operate and is as much about the people, the culture and......
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| SOA, the DNA of a flexible, agile & innovative company |
| 2007-10-28 21:01:37 |
Depending on who you talk to, Service Orientation is either the biggest disruptive innovation in software, or merely a rerun of object-oriented programming and development. Whatever the perspective, Service Oriented Architecture (SOA) is heavily promoted as the way forward for......
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| Shift happens … Now you know! |
| 2007-09-27 02:11:16 |
Even if this is not directly related to the topics on which I am usually blogging (and if some of you may have already seen these), I just could not resist to share with you this great video and associated......
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| A new way to define productivity |
| 2007-09-27 02:08:01 |
We briefly touched on Enterprise 2.0 and its impact on business performance and productivity. The slideshow featured below follows the excellent Enterprise 2.0 definition provided by our friend Charlie we recently met ;-) Let’s now meet David and Jessica for......
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| The Consumer 2.0 versus Employee 1.0 dilemma |
| 2007-09-27 02:00:17 |
While some companies are already reaping the benefits of Enterprise 2.0 methods & technologies, most are still facing the “Consumer 2.0” versus “Employee 1.0” dilemma … Let’s meet Charlotte for a brilliant illustration of this! It is becoming evident that......
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| How businesses are using Web 2.0? |
| 2007-09-27 01:59:07 |
The McKinsey Quarterly recently published the results of a Global Survey conducted earlier this year on how businesses were using Web2.0. This McKinsey Global Survey highlighted that respondents (2,847 executives worldwide, 44 percent of whom hold C-level positions) show widespread......
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| SaaS: The staying power of this new breed of Web-based software |
| 2007-09-14 20:38:29 |
Software-as-a-service (SaaS) is representing a fundamental shift in how software is acquired, implemented, used and paid for. Already considered as an established alternative model in the US, SaaS is starting slowly to be recognized as an interesting model in Europe.......
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